A study on the basics of Search Engine Optimization, like how it works and it's process

1. Search Engine
Optimization
By:
Monika Doshi

2. Agenda
• Objective
• What is SEO
• How does SEO work?
• Phases of SEO
• Conclusion
• Thank You

3. Objective
To give a basic understanding on how SEO i.e. Search Engine
Optimization works.

4. What is SEO?
• SEO is the process of maximizing the number of visitors to a
particular website by ensuring that the site appears high on
the list of results returned by a search engine.
• It is the process of affecting the visibility of a website.

5. How SEO works?
Crawling
Indexing
Processing
Retrieving
results
Relevancy
Calculation

6. Phases of SEO
• Phase 1 : Website analysis and technical audit
Browser Compatibility
Site maps
Dead links
Meta tags
Keywords density

7. Phase 2: On-page Optimization

8. Phase 3: Off-page optimization
Social seeding
Back-linking
Submission of directories

9. Phase 4: Link Popularity
Creating blogs and submitting on relevant blog websites
Guests posts
Bookmarking sites

10. Phase 5: Social channels
submissions
The process of getting more traffic through social media
websites
Gaining more attention

11. Phase 6: Maintenance
Review of the content
List of broken links
Monitoring competitor's rankings
URL structuring
Review of meta tags

12. Conclusion
• While nobody can guarantee a top position in the organic
search results, proper search engine optimization can help.
• Since search engines like Google, Yahoo or Bing are so
important today, it is important to ensure that your website is
managed using SEO

13. THANK YOU