The document discusses search engine optimization (SEO) and provides information on key topics related to SEO, including on-page and off-page optimization, keyword research, link building, content considerations, Google tools, SEO obstacles, sitemaps, and using social media for marketing. It also lists and describes various tools that can be used for SEO tasks like keyword research, link analysis, site crawling, and content optimization.

1. Search Engine Optimization
Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing

2. Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing
• SEO?
• Benefits
• Challenges
• Black-Hat vs. White-Hat
• On-Page and Off-Page

3. Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing
• Search Engine Processes
1. Web Crawling
2. Indexing
3. Search Queries
• How Search Engines Work?
• Web Directories!

4. Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing
• On-Page SEO
1. Title Tag Optimization
2. Meta Keywords and Meta Descriptions
3. Heading Tags (h1 and h2)
4. Engaging Content
5. Image Optimization and Interactive Media
6. Outbound and Internal Links
• On-Site SEO
1. URL Optimization
2. Site Maps
3. Domain Trust and Local Domains
4. Mobile Site Optimization and Responsive Websites
5. Site-Loading Speed
• Off-Page SEO
1. Social Media
2. Blogging
3. Localization and Citations
4. Inbound Links

5. Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing
• Google My Business
• Google AdWords Keyword Planner
• Google Trends
• Page-Speed Insights
• Google Analytics
• Google Search Console
1. Search Appearance
2. Search Traffic
3. Google Index
4. Crawl
5. URL Parameters
6. Security Issues
7. Site Settings

6. Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing
• Black-Hat SEO
• Irrelevant Content
• Targeting the Wrong Audience
• Competition
• Overlooking Social Media as a Medium
• Ignoring UX for Your Website
• Missing XML and HTML Sitemaps
• Slow Page-Load Time
• Using Flash on Your Site
• JavaScript Accessibility Issues
• AMP

7. Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing
• Types of Sitemap
1. Difference between HTML and XML Sitemaps
2. Making the Choice
• Creating a Sitemap
• Popular Sitemap Generators
1. MindNode
2. WriteMaps
3. DynoMapper

8. Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing
• Types of Keywords
• Sources of Keywords
• Sizing Up the Competition
1. SpyFu
2. SEMrush
3. MozBar
4. SEOquake
• Boosting Your On-Page SEO Using Long-Tail Keywords

9. Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing
• Important Factors for Link Building
1. Relevance
2. Trustworthiness and Popularity
3. Social Media Links
4. Interactive Content
5. Spamming
6. Domain Authority
7. User-Engaging Content
8. Link and Content Freshness
• Link-Building Resources and Utilities
1. Content-Based Strategy
2. E-mail Outreach Campaigns
3. Guest-Posting Methods
4. Forums, RSS Feeds, and Blogging
5. Social Media, Social Bookmarking, and Web Directories
6. Networking with Influencers and Subject Matter Experts
7. Competitor-Based Research
• Link-Building Tools
1. OpenLinkProfiler
2. Alltop
3. Flickr

10. Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing
• Content Consideration Factors
1. Relevance
2. Keyword Positioning
3. Headings and Subheadings
4. Outbound Links
5. Lists and Fonts
6. Proofreading and Plagiarism
7. High-Quality, Intuitive Content
• Tools Used for Content Consideration
1. Digg
2. Quora
3. LinkedIn Pulse
4. Copyscape

11. Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing
• Keyword Research and Analysis
1. Soovle
2. WordStream
3. Übersuggest
• Deep Site Crawlers
1. Screaming Frog Spider
2. DeepCrawl
3. SEO Crawler by Rob Hammond
• Link Building, Link Removal, and Link Analysis
1. Majestic SEO
2. Open Site Explorer
3. Rmoov
• Site Speed
1. GTmetrix
2. DareBoost
• Content Building and Optimization
1. Grammarly
2. Siteliner
3. Hootsuite
4. BuzzSumo
• Site Audits
1. SEO SiteCheckup
2. WooRank

12. Introduction
Search
Engines
Ranking
Google
Tools
Obstacles
Sitemaps
Keyword
Research
Link
Building
Content
Considerations
SEO
Hub
Social
Media
Marketing
• Implementing SMM
• Popular Social Media Networks
1. Facebook
2. LinkedIn
3. Google+
4. Twitter
5. Pinterest
6. YouTube
7. Instagram
8. Foursquare