3. We review the various fashion bloggers in terms of
their
• content ( in terms of originality and presentation)
• popularity ( based on reach,followers, Google
ranking of their websites )
• photography
Concept
6. Topics Covered
• Fashion and styling blog posts
• Lifestyle articles
• Top 10 best lists - Listicles format
• Celebrity and designer wear check
posts
• Style guide
Content Strategy
7. Product : Fashion bloggers and Youtube channel
reviews
Audience : 13 - 35 for lifestyle bloggers and fashion
enthusiasts.
Aim : Mainly traffic and paid promotions or reviews
and eventually Adspace selling
9. Top 10 relevant Keyword
searches
Fashion blog
Best photoshoots
Most popular blogger
Latest fashion summer trends
Best Indian Vlogger
Personal style blog
Famous Indian Youtubers
Style guide
Fashion trends to follow
Best style blogs in Delhi
Top fashion bloggers 2015
Top fashion and styling tips
10. Fashion blog
Best photoshoots
Most popular blogger
Latest fashion summer trends
Best Indian Vlogger
Personal style blog
Famous Indian Youtubers
Style guide
Fashion trends to follow
Best style blogs in Delhi
Top fashion bloggers 2015
Top fashion and styling tips
Estimated Reach
Avg. monthly searchesKeyword Competition
= 1520
350
120
280
40
20
10
high
low
medium
high
low
low
50
70
20
140
250
170
low
low
medium
low
low
high
11. Brainstormed for a website content and name
Purchased the domain name and hosting space via
Godaddy
Create blogposts and added pages
Uploaded content sourced from the official pages of the
bloggers
Integrated Wordpress with Google Analytics and
Webmasters
Creation of various social media promotion platforms and
cross -integration of accounts
The Entire Process
12. A content calendar was created for regular post
updates to ensure user engagement
Social sharing of regular post updates
Google Analytics data reports were used to track
reports
and boosting Facebook page by paid promotions
and managing data reports with the use of Facebook
Ad Manager
Facebook Insights helped us review our content and
we accordingly modified it according to make it
more relevant for our top users
13. Own domain name and hosting
Webpage design
Logo designing
Upload content- blogposts
Facebook page
Twitter
Google+
Instagram
Email campaign
Content calendar
Google Analytics
Google Webmasters tool
Facebook Ad Manager
In a nutshell..
18. Google Webmasters - Search
The total number of pages crawled by Google are
16
Google Indexing status is showing 15 i.e. URLs
from my site that have been added to Google's
index.
Sitemaps were added for all pages with errors on 2
pages