The document reviews the performance and strategy of www.trendinspect.com, focusing on fashion bloggers' content, popularity, and audience engagement. It details the website's marketing efforts, including social media integration, SEO keyword targeting, and the creation of a content calendar. The analytics demonstrate user engagement metrics and website indexing status, crucial for optimizing traffic and ad sales.

1. Website Analysis
www.trendinspect.com
Saloni Jain

2. Homepage

3. We review the various fashion bloggers in terms of
their
• content ( in terms of originality and presentation)
• popularity ( based on reach,followers, Google
ranking of their websites )
• photography
Concept

4. Strategy

5. Audience Interests
Categories
News And Media
Sports
Arts And Entertainment > Music And Audio
Photography

6. Topics Covered
• Fashion and styling blog posts
• Lifestyle articles
• Top 10 best lists - Listicles format
• Celebrity and designer wear check
posts
• Style guide
Content Strategy

7. Product : Fashion bloggers and Youtube channel
reviews
Audience : 13 - 35 for lifestyle bloggers and fashion
enthusiasts.
Aim : Mainly traffic and paid promotions or reviews
and eventually Adspace selling

8. Targeting
Keywords

9. Top 10 relevant Keyword
searches
Fashion blog
Best photoshoots
Most popular blogger
Latest fashion summer trends
Best Indian Vlogger
Personal style blog
Famous Indian Youtubers
Style guide
Fashion trends to follow
Best style blogs in Delhi
Top fashion bloggers 2015
Top fashion and styling tips

10. Fashion blog
Best photoshoots
Most popular blogger
Latest fashion summer trends
Best Indian Vlogger
Personal style blog
Famous Indian Youtubers
Style guide
Fashion trends to follow
Best style blogs in Delhi
Top fashion bloggers 2015
Top fashion and styling tips
Estimated Reach
Avg. monthly searchesKeyword Competition
= 1520
350
120
280
40
20
10
high
low
medium
high
low
low
50
70
20
140
250
170
low
low
medium
low
low
high

11. Brainstormed for a website content and name
Purchased the domain name and hosting space via
Godaddy
Create blogposts and added pages
Uploaded content sourced from the official pages of the
bloggers
Integrated Wordpress with Google Analytics and
Webmasters
Creation of various social media promotion platforms and
cross -integration of accounts
The Entire Process

12. A content calendar was created for regular post
updates to ensure user engagement
Social sharing of regular post updates
Google Analytics data reports were used to track
reports
and boosting Facebook page by paid promotions
and managing data reports with the use of Facebook
Ad Manager
Facebook Insights helped us review our content and
we accordingly modified it according to make it
more relevant for our top users

13. Own domain name and hosting
Webpage design
Logo designing
Upload content- blogposts
Facebook page
Twitter
Google+
Instagram
Email campaign
Content calendar
Google Analytics
Google Webmasters tool
Facebook Ad Manager
In a nutshell..

14. Website Analytics

15. Google Analytics

16. Google Analytics - Geographics

17. Google Webmasters - Search

18. Google Webmasters - Search
The total number of pages crawled by Google are
16
Google Indexing status is showing 15 i.e. URLs
from my site that have been added to Google's
index.
Sitemaps were added for all pages with errors on 2
pages

19. Social Media Analytics

20. Facebook Page

21. Facebook Insights

22. Facebook Audience

23. Twitter Handle

24. Instagram Page

25. Google+ Page

26. Email campaign
An email campaign was sent to 25 people out of
which 20 opened the mail

27. Thank You!