Slides are based on introduction to Search Engine Optimization (SEO) techniques to boost website or web pages. It covers different topics related to on-page and off-page SEO optimization techniques to make Google rank your website/web pages better position in its search results. It further includes tools and techniques to analyze SEO of your site.

1. Search Engine Optimization (SEO)
SEO/SEM for a WebSite
Presented by: Mahesh Sharma, SEO/ SEM @

2. Agendas Today
• Introduction to SEO
• Application of SEO
• Working Principal of SEO
• SEO in a Website/ Webpage
• Conclusion

3. What is SEO?
• Search Engine Optimization
• Optimizing your website for achieving better
results in Search Engines like Google, Yahoo,
Bing, ASK.
• Primary focus is on Google Search

4. Why SEO?
• Google displays 10 relevant information in
every search results based on a keyword that
user searches for in Google Search Engine
• And visitors generally go the first three link
that are visible in the Google
• Top position on Google is according to the
website that are mostly visited by the
costumers

5. How SEO works?
• Robots, a web crawler goes from one page to
another page and analyzes the content to get
all sorts of information.
• Robots analyzes the content of webpage by
looking the keyword or search terms and
relation of the keywords to the information
presented in the webpage
• Robots are the program (algorithm) made by
Google.

6. SEO services in a Website
• Market Analysis
• Keyword Search
• SEO friendly
• Higher Ranking
• Increased Visitors

7. Market Analysis - SEO
• User behavior
• Competitor Analysis
• Find authorized source of information
• Updates to the information

8. Keyword Search -SEO
• Keywords satisfying user behaviors
• Keywords on title, URL, meta-description,
headings, subheadings, paragraphs
• Keywords words as per the CTR on Google
• Google Extension: Keywords everywhere

9. SEO friendly Website
• On page Optimization
 Page structure:
 Alt text, Title tag, Meta
description, Header tag
 URL structure
 Optimized Images
 Internal linking
 Responsive website
 Dwell time and bounce
rates
 Skyscrapers techniques
• Off page Optimization
Back links:
 External linking to source
of information from
respective official sites.
 Connection and share to
social networking like
Facebook, Twitter,
LinkedIn, email marketing
etc.

10. Higher Ranking in Google –SEO
• Based on On-Page and OFF-page optimization SEO
will help us to get found by more potential
costumers.
• 1st page on Google search results attracts 95% of
overall customers on internet
• Top 3 search results attracts 33% of overall
customers in internet

11. Increased Visitors -SEO
As per higher raking in Google and appealing/
engaging content, there is increase in visitors

12. Summary of
SEO in Content Writing
Step 1: Make your content more appealing
Step 2: Make use of appropriate keywords at
relevant places with natural tone
Step 3: Review your content

13. SEO at a WebSite
Tools used for Keyword Research
• Keyword research is based on Competitor
analysis and CTR in Google Search Engine.
• Tool used for finding about Different Keywords
and phrases: Google Extension – Keyword
Everywhere

14. Conclusion
• The main goal to SEO at a Website/Webpage is to make
Google rank our post at top in different keyword search
Your website/webpage
• Take the keywords that you get impressions for in
Google Search Engine and use them relatively in an
appealing way in Content Writing.

15. Any Questions???
Thank you!