A brief about the email marketing campaign on OLX that was created as part of our class activity.

1. OLX EMAIL MARKETING
CAMPAIGN
BY: MONIKA DOSHI

2. Objective
A brief on an email marketing campaign for
“OLX”

3. Welcome Series
Informing
about the
brand
Building trust
Tell all the
touch points
the user could
have with the
brand
Increasing
customer life
cycle

4. First Welcome Email
Informing about the brand
“Thank you for registering with us
Welcome to OLX- everything you want,
everything you need.
It is a platform where you could sell your
products and buy products from other
potential buyers as per your need.”

5. Second welcome email
Building trust
“Have ever sold any product online? Has it
been safe? Try OLX for a safer experience
of selling your product. We ensure you that
you won’t be disappointed.”

6. Third welcome email
Communicating all the touch points to the
customer
“Are you busy? And want to sell? Just connect
through the OLX application now avaliable on
various platforms”
“Are you facing any problem? you can now
connect with us through our 24-7 customer
care service.”

7. Fourth welcome email
Increasing customer life cycle
“Why just sell a mobile? Now one could sell
a wide range of products from electronics to
furniture on OLX”

8. THANK YOU