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SEO-off page optimization technique

learn and understand few techniques of how seo off page optimization will help improve traffic on your website.

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SEO-off page optimization technique

  2. 2. SEO Factor On-Page SEO Off-Page SEO Domain name SEO Directory Submissions File Name SEO Social Bookmarking Title SEO Blog Commenting Meta Tags SEO Forum Postings Header Tag SEO Article Submisions Anchor Text SEO Press Release Submissions Image Tag SEO Local Business Listings Footer SEO Search Engine Submissions Keyword Denstiy, Proximity & Prominence Social Networking HTML Code Optimization
  3. 3. SEO Process
  4. 4. Basic Tips & Optimization Techniques
  5. 5. Backlinks If any website on the web links back to your website then it is termed as a "backlink" . It is an extremely important and the "most used“ seo term in the search engine optimization industry. Google ranks webpages by evaluating websites based on a mathematical formula known as "PageRank" which counts the numbers and value of backlinks to a website. The greater the quality of a backlink, the higher you will rank on Google provided that all the other ranking factors are also maintained well. In short, one of the most important Google ranking factor is backlink. Other names of Backlinks Incoming links, Inlinks, Inbound links, Inward links How a site gets backlinks? The web rests on content. Each and everyone out here is looking for valuable content which provides answers to their never ending queries. Numerous webmasters provide content on their website based on a particular niche. Some content may be good while the others are satisfactory. The good contents have the magical ability to get backlinks because people are more willing to link to a website which has useful content for its readers. In this way, site's gets backlinks either knowingly or unknowingly. Apart from this Search Engine Optimization
  6. 6. Link Building What is Link Building? The process of creating backlinks to your site is known as link building. Link building is more essentially “backlink building”. If any other site on the world wide web provides a link to your website then this is termed as a backlink. The more the backlinks, the more the popular is your site. This process of building backlinks to your website is known as “link building”. Methods of Link Building Link building is a continuous effort and must keep going. There are several methods of link building and these are discussed below:- Directory Submission, Article Submission, Social Bookmarking, Blogging, Getting Links from Business Partners Please note:- Building too many links this way may get your site penalized.
  7. 7. Link Building INBOUND & OUTBOUND LINKS Inbound links : A Link from a site outside of your site. Inbound links means send visitors to your site, generally this is seen as good think for SEO. Outbound Links : A link to a site outside of your site. Outbound links means send visitors away from your site. Generally avoid those things. For example( link exchange). What is Link Popularity? Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines Why are links so important? Now a days, inbound links are the one of most important factors for getting a high keyword ranking, the most search engines are ranking their search result based on the link popularity from your site. Not the quantity of links, but the quality of those links is important.
  8. 8. Link Building Types of Link Building : The process of link building can be divided into 3 types and these are discussed below:- One way link building This is the most important type of link and is the most harder to obtain. If any site on the web is pointing back to your site without asking for any link in return then it is called as one way link building. Example : Site A points to B, C, D, E etc. Two way or Reciprocal link building Under this type of link building, two similar (websites belonging to the same category) web sites exchange links with each other. The concept is “You point to me and I will point to you”. This type of mutual link building is the most common type of link building and is the most easier to obtain. This method has become outdated and is no longer followed. Example : Site A points to B and in return Site B points to A. Three way link building Under this method, a site links to your website in return for a link that is placed on a third website. Example : Site A points to B and in return Site B provides a link back
  9. 9. Link Building WHAT IS LINK POPULARITY?  Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.  Building links is one of the most important factors in getting top placement on the major search engines. WHY ARE LINKS SO IMPORTANT?  Inbound links are one of the most important factors for getting a high keyword ranking,  Outbound links to quality and pertinent site are important as long as they add value to the site visitor experience.  It’s not the quantity of links, but the quality of those links which is very important.
  10. 10. Off-Page SEO Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off- page direct-links. Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases. It helps to maximize website performance in search engine for target keywords. Off Page SEO Services are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website.
  11. 11. Off-site optimization includes the following major components 1. Directory Submission 2. Social Bookmarking 3. Article Submission 4. Forum and Blog Posting 5. Blog Creation 6. Comment Posting 7. Press Releases 8. Social Networking 9. Vedio Submission 10. Social Networking 11. Classified ads 11
  12. 12. Off Page SEO Opportunities  Social Networking Sites (LinkedIn, Facebook, Twitter)  Search engine/Directory submission (DMOZ, Best of the Web)  Social Bookmarking submission (twitter,,  Article submission (, GoArticles)  Press Release submission (PRWeb, 24-7  Blog Creation & Posting  Forums & Comment posting (signature links)
  13. 13. OFF-Page Services Directory Submissions Directory submission is the process of submitting site URL to web site directory. The process is not merely filling the form at directory submission page but also involves more than this. It is basically a website submission service where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website. Benefits of Directory Submission: - Higher Position In The Search Engine Results - Increased Click Through Traffic - Directory submissions provide increased link popularity. - Getting listed in major search engines. - Increased visits from search engine robots. - Increased visibility in search engines.
  14. 14. Why We submit in directories? •To get your website indexed •One way links •The targeting of keywords and phrases •Traffic (not such an advantage with most directories) •Most directories are free to submit to 14
  15. 15. • In today's world there are infinite websites and to make your website popular is a difficult task, this task of making your website popular is helped by Directory submissions. • Directory submission is one of the best methods to get popularity for your website. • Keyword placements and effective marketing efforts to make your site gain popularity and traffic. • Through directory submissions your website services are exposed to wider range. 15
  16. 16. • Directory services use SEO techniques to improve your page rank over time. • Site traffic is directly proportional to the site rank. • Site popularity does not depend upon directory submission alone; it also depends on appropriate link building. 16
  17. 17. • Checking of title, and description of other website listed there to access what is editor view regarding title and description length. Checking of Directory Listing Approval – 1. Last but not least to check the approval of website submitted. 2. Checking back in a few weeks to see if the site has been added to the directory. 3. This is necessary as in many cases directory editor do not inform about the accepting of website submission. 17
  18. 18. Advantages: • It save time and energy you spend in filling add form, search for directories and there categories. • It provides one way inbound links to your website from theme based category. • It drives relevant traffic to your site which converts into sale. • It helps in fast indexing of your site in search engines. • It helps in improving you search engine ranking. 18
  19. 19. OFF-Page Services Article Submissions Articles are the better way to promote the products and services. In the articles we can provide information to users about specific products. Articles can be used as a promotional tool for marketing the web site. With the help of articles the general or specific details related to the site or product or any services that you are providing through your website can be promoted directly. Benefits of Article Submission: - Article submissions are a powerful technique for adding additional readers to your blog. - Articles provide powerful inbound links to your blog or website, adding strength in the search engines. -Articles have good source of free advertising to gain more exposure to the products & services.
  20. 20. OFF-Page Services Blog Submission Blogs are a way to share facts, ideas and opinions directly between people. A blog is an online journal where users post thoughts, comments or news in a chronological format. Updates are often frequent and done on a regular basis. Blog Submission benefits : - Relevant and meaningful content plays a vital role in increasing website traffic. - Submitting your blog to selected reputable blog directories will increase its visibility significantly, and will improve its ranking in search engines. - Through blogs you can highlight the services and products offered by your business in the most effective way to your potential customers. - Get quality one way links easily. Blog posting helps to generate one way links of high quality for your
  21. 21. OFF-Page Services Social Bookmarking Social bookmarking is a way of sharing sites or pages of a website that we come across with the online community. The ability to save and categorize a personal collection of bookmarks and share them with others, Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others. Benefits of Social Bookmarking: - As many times Bookmark saved is better, as this add value to the website’s products because people like it and saved it to use in future. - Social Bookmarking sites help to flow visitors from all over the web. - This system offers the facility to rank a particular resource on the basis of number of times it has been bookmarked by the users
  22. 22. OFF-Page Services Press Release A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments. Benefits of Press Release: - It increases online publicity of goods & services. - It increases your downloads and sales. - Having press releases in the search engines will generate more traffic to the website. - It gives value to the website by getting links in the press releases.
  23. 23. Role of Off Page Optimization Factors What matters most..  Which websites link to you  Number of websites linking to you  Google PageRank (PR) of the website linking to you  Anchor text used in the link linking to you  Number & type of links linking to the website linking to you  Whether or not the websites linking to you are deemed by Google as authority website
  24. 24. Thanks! 24