Search Engine Optimization (SEO) involves improving both internal and external aspects of a website to enhance its visibility and traffic from search engines. Key objectives include maintaining search engine rankings, increasing organic search presence, and driving targeted traffic, which can lead to conversions and sales. The main steps to effective SEO are conducting a website audit, performing keyword research, on-page optimization, content writing, and link building to help customers find your website through relevant keywords.

1. SEARCH ENGINE
OPTIMIZATION
THE MOST IMPORTANT
THING FOR SEO SUCCESS
NOBODY TALKS ABOUT
SG-EDUCATE

2. What is Search Engine
Optimization (SEO)?
• SEO is the active practice of optimizing a
website by improving internal and external
aspects in order to increase the traffic the
site receives from search engines.
• It is the way of writing online to ensure
your website comes as high as possible in
Google (or any other search engine)
rankings.

3. Objectives
• Increase & Maintain Search Engine Rankings
• Increase Organic Search Engine Presence
• Increase Number of Visitors through organic Search Traffic.

4. SEO Benefits
It means when people are actively looking for you or something relevant to your company you will
appear in their results.
• Targeted/Contextual
• Pull advertising
• Brand Awareness
• Drive Traffic
• Time in the only cost
• Active customers
• Conversions/Leads/Sales

5. Why SEO?
• SEO is free advertising and is long term
• Your website visibility through a few simple, disciplined practices.
• Study shows that 81% of internet users worldwide used search engines
• 72% of searchers stop with the top 10 search results, and 90% stop with the top 30

6. Where to Start?
• Website Audit
• Keyword Research
• On-Page Optimization
• Content Writing
• Link Building

7. Step 1. Website Audit
1. Site Structure
2. Usability
3. Link Building
4. Engagement
5. Page Experience

8. Step 2. Keyword Research
 Search relevant keywords using Google Keyword Planner

9. Step 3. On Page SEO
 Optimize the on-page SEO using Rankmath plugin

10. Continued…
Make the website SEO Friendly:
 Meta Title
 Meta Description
 SEO Friendly URL
 ALT Tag Optimization
 Header Tag Optimization
 Internal Linking
 Sitemap
 Robots.txt

11. Continued…
 Sitemap

12. Continued…
 Robots Txt

13. Step 4: Content Writing
Produce Quality Content:
 Articles
 Press Release
 Blog Post
 Blog Reviews

14. Step 4: Link Building
• Links connect one website to another
• Inbound and outbound links improve page rank.
• Common Link Building Strategies Include Content Marketing, Building Useful Tools, Email
Outreach, Broken Link Building And Public Relations.
Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a
website with the goal of improving search engine visibility.

15. Conclusion
In short, SEO helps customers find your website when they search for related keywords.
By following five key steps including website audit, keyword research, on-page
optimization, content writing, and link building, you can increase your website's traffic
and potential conversions. Improving your visibility on search engines through SEO is
essential for any business looking to improve their online presence. We’ll discuss each
step in the next video with detail.