Web sites, which index and class other web sites according to their keywords, explanations and contents and make it easier and
faster to reach obtained site-search results, are called as search engines.
SEO “Search Engine Optimization” is the one of the widely used technique that provides web sites fast reachable. In this work
we explained required information to make a web site more indexed by search engines and considering their keywords make
them first listed. Search engine is some kind of software, which collects data about web sites. At this point, the collected data
includes the web site URL, some keywords or keyword groups that define the content of the web site, the code
structure that forms the web page and also links provided on the web site. The related collected data is indexed and
stored on a database. All of these operations are performed by the search engine software (crawler, spider,
bot).Search engines use special programs, which are named as spider or bot. These programs move by using
hyperlink structure of the Web. They navigate through web pages periodically and capture changes that have been
made since last navigation (Spiders / Crawlers). Data obtained by the related programs are stored in a very wide
database system. This database is called as the index of the search engine. On the other hand, the performed
operation is called as “indexing”. When users perform a query in order to get some data or information, the related
querry is transferred to the search engine index and results are shown to users(querry). Essential competition factor
among search engines is appeared during “relevant result showing, sorting” process. After determining the related
pages with the performed querry, they must be shown to users in a sorted list structure. At this point, search engine
algorithms take an important role and they try to show the most relevant results for users (øyiler, 2009).Briefly,
searching robots collect data about each URL and store the collected data in a database. When a user connects to the
search engine for a search session, references in the related database are evalauted and obtained results are returned
back to user(Atay and others, 2010)
2. What is Search Engine
Optimization (SEO)?
• SEO is the active practice of optimizing a
website by improving internal and external
aspects in order to increase the traffic the
site receives from search engines.
• It is the way of writing online to ensure
your website comes as high as possible in
Google (or any other search engine)
rankings.
3. Objectives
• Increase & Maintain Search Engine Rankings
• Increase Organic Search Engine Presence
• Increase Number of Visitors through organic Search Traffic.
4. SEO Benefits
It means when people are actively looking for you or something relevant to your company you will
appear in their results.
• Targeted/Contextual
• Pull advertising
• Brand Awareness
• Drive Traffic
• Time in the only cost
• Active customers
• Conversions/Leads/Sales
5. Why SEO?
• SEO is free advertising and is long term
• Your website visibility through a few simple, disciplined practices.
• Study shows that 81% of internet users worldwide used search engines
• 72% of searchers stop with the top 10 search results, and 90% stop with the top 30
6. Where to Start?
• Website Audit
• Keyword Research
• On-Page Optimization
• Content Writing
• Link Building
7. Step 1. Website Audit
1. Site Structure
2. Usability
3. Link Building
4. Engagement
5. Page Experience
8. Step 2. Keyword Research
Search relevant keywords using Google Keyword Planner
9. Step 3. On Page SEO
Optimize the on-page SEO using Rankmath plugin
10. Continued…
Make the website SEO Friendly:
Meta Title
Meta Description
SEO Friendly URL
ALT Tag Optimization
Header Tag Optimization
Internal Linking
Sitemap
Robots.txt
13. Step 4: Content Writing
Produce Quality Content:
Articles
Press Release
Blog Post
Blog Reviews
14. Step 4: Link Building
• Links connect one website to another
• Inbound and outbound links improve page rank.
• Common Link Building Strategies Include Content Marketing, Building Useful Tools, Email
Outreach, Broken Link Building And Public Relations.
Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a
website with the goal of improving search engine visibility.
15. Conclusion
In short, SEO helps customers find your website when they search for related keywords.
By following five key steps including website audit, keyword research, on-page
optimization, content writing, and link building, you can increase your website's traffic
and potential conversions. Improving your visibility on search engines through SEO is
essential for any business looking to improve their online presence. We’ll discuss each
step in the next video with detail.
