SEO Off-Page Optimization Guide - 2017

www.seoradhakrishna.com – one way link building service
SEO – OFF PAGE OPTIMIZATION CHECK LIST 2016-17
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Hyderabad, Telangana – 500060, (India).www.silveritsolutions.com |
www.seoradhakrishna.com |+91 40-65262626, +91 8341653283.
SEO – OFF PAGE GUIDE FOR NEWBIES
TABLE OF CONTENTS
1.01 COMMUNITY CREATION IN SOCIAL NETWORKING SITES TOP 50
1.02 BLOGGING TOP 50
1.03 SEARCH ENGINE SUBMISSION TOP 50
1.04 DIRECTORY SUBMISSION PR6-PR9
1.05 SOCIAL BOOKMARKING PR6-PR9
1.06 CLASSIFIED SUBMISSION PR6-PR9
1.07 PRESS RELEASE SUBMISSION PR6-PR9
1.08 ARTICLE POSTING PR6-PR9
1.09 BLOG COMMENTING PR6-PR9
1.10 IMAGE SUBMISSION TOP 20
1.11 VIDEO SUBMISSION TOP 20
1.12 DOCUMENT SHARING TOP 20
1.13 LINK EXCHANGE PR6-PR9
1.14 LINK BAITING TOP 20
1.15 CROSS – LINKING SOME
1.16 BUSINESS REVIEWS TOP 20
1.17 LOCAL LISTING & YELLO PAGES TOP 50
1.18 ANSWERS IN YAHOO & WIKI etc. TOP 10
1.19 CSS, W3C & RSS DIRECTORY SUBMISSION
1.20 SOCIAL SHOPPING NETWORK
1.21 WIDGET/GADGET DEVELOPMENT
1.22 PPC CAMPAIGN PAID ADS
About ME: Hi friends myself RADHA KRISHNA ANDUGULA, I am passionate
about SEO. I chose to continue my life time career in SEO after college and
am very pleased with my decision. I am excited to have an outlet to learn
and write about the things that are happening in the SEM industry get to hear
about on a daily basis, in which many of us in the field are involved in.
About SITSOL:
Being an SEO professional, i suggest some of the factors that deal with OFF-
PAGE SEO. Below is a list of few things most people may be familiar with but I
have also added few advanced things that you may not know. Try these
advanced OFF-PAGE SEO strategies to market your website, get ranked in
search engines, and build online reputation {branding} for your
company/website so that you can survive in this competitive SEO world.
Note: These things have to be done after the completion of on-page SEO.
Before doing these things you must be aware of your competitors who can
able build a negative reputation against your company/website.

What is Off-page optimization?
In search engine optimization, off-page optimization refers to factors that
influence your Web site or Web page listing in natural search results. These
factors are off-site in that they are not controlled by you or the coding on
your page. Examples of off-page optimization include things such as link
popularity and page rank.
Process of Off-page optimization:
What is Link Building?
In search engine optimization (SEO) terminology link building is the process of
exchanging links with other web sites to increase your own site's backlink and
quality back links.
What is backlink?
In search engine optimization (SEO) terminology a backlink is a hyperlink that
links from a Web page, back to your own Web page or Web site. Also called
an Inbound Link (IBL) these links are important in determining the popularity
(or importance) of your Web site. Some search engines, including Google will
consider Web sites with more back links more relevant in search results pages.
May also be written as two separate words, back link.
Quality Back link?

In search engine optimization (SEO) terminology, a quality backlink is a back
link that links to your Web site using your keywords or keyword phrase, and
also appears on a Web site that has the same theme or similar content topic
as your own web site.
Inbound link?
In search engine optimization (SEO) terminology inbound link is the same as
back link.
Link popularity?
In search engine optimization (SEO) terminology it is the term used to
describe the value of a Web site, where the measurement is based on the
quantity of quality Inbound links (also called backlink) to your pages. Many
search engines, including Google use link popularity in its algorithm when
determining where your Web site is listed in its SERP.
COMMUNITY CREATION IN SOCIAL NETWORKING SITES
Also known as online reputation management, this is the first and foremost
step with which you to initiate your process. Try to become a member of the
most popular social networking sites like Face book, MySpace, LinkedIn,
Ecademy, etc., and create a profile of your own. By doing this you can
extend your network online, get connect with your friends, share things with
each other and promote your company/website to build an online
reputation. This is most likely the same as Web 2.0 (Participatory Web), which
means you, has to show your active participation on regular basis.
BLOGGING
This is one of the most powerful ways to promote your company/website
online. Write a blog of your own for your company/website and include lots
of unique content. Be precise in what you’re trying to convey for the users in
your blog entry and promote your blog in blog directories and blog search
engines. You can also promote your blog/website by posting comments in
other service related blogs which allow links in the comments section that are
crawlable by the search engines (these blogs are commonly identified as Do-
Follow blogs.) If you’re not very good at writing content for blog post, hire a
guest blogger for your blog and ask him/her to write precise and unique
content so that your blog can gain more credit from a search engine point of
view.
SEARCH ENGINE SUBMISSION
Submit your website to the most popular search engines like Google, Yahoo,
MSN, AltaVista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.

{DS}-DIRECTORY SUBMISSION OR POSTING
It is a part of search engine optimization off-page work directory submission is
process of submitting our website URL to them related directories like if your
site is health related you should submit your site URL to health related
directories websites only and also submit various business directories or web
directories to create back links.
Back links are used by search engines to improve ranking. If you have more
back links to your website from relevant websites, ranking of your website will
improve.
Types of directory submission:
1. Automation directory submission
2. Manual directory submission
1. Automation directory submission: In this way of submission many software
and tools are used to submit directories it will save time and with the help of
automated huge amount of submission done in short time.
2. Manual directory submission: It is done by manually and it will take lots of
time to do directory submissions.
Directory submission way:
1. One way link building – free or regular web listing
2. Two-way link building – reciprocal regular web listing
3. Three-way link building – featured or paid web listing
Process of directory submission:
Step-1 Open directory website ex: www.somuch.com
Step-2 Click on submit or submit link button
Step-3 Select the link type “free listing”, “regular web listing”
Step-4 Select the main category “business related service”
Step-5 Select the sub-category “service or product related name”
Step-6 Enter the title “copy from the word document” paste here
Step-7 Enter the description “copy from the word document” paste here
Step-8 Enter the keywords “copy from the word document” paste here
Step-9 Enter the Meta description and Meta keywords
Step-10 Enter the email ID and owner name of the company

Step-11 Click on submit or continue button
Note: Then confirmation message will display for your submission and you will
received a confirmation mail you must confirm it by clicking on that link some
sties send confirmation mail some doesn’t send it.
Example directory websites list:
URL PA DA PR
www.a1webdirectory.org
www.somuch.com
www.usalistingdirectory.com
www.dmoz.org
Source for directory: www.9dir.com | www.vmoptions.com
{SBM}-SOCIAL BOOKMARKING SUBMISSION OR POSTING
Social bookmarking is a hugely effective link building strategy that does not
required many efforts on your part it is a simple concept people share
interesting content in social bookmarks that they find online. Social
bookmarking sites is considered as a quality back link in the eyes of search
engines and we all know that the quality back links help us to increase blog
traffic and Google page rank that's why SEO professionals include “SB” in
their search engine optimization practices.
Process of social bookmarks submission:
Step-1 Open a social bookmark website www.a1bookmarks.com
Step-2 Click on login or register button
Step-3 Enter the “username”. “Email”, “password”, click on register button
Step-4 Once you register you will get an activation email to your registered
email
Step-5 Open email click on activation link to activate your account
Step-6 Once you activate login to your account and click on submit button
Step-7 Select the category and sub-category
Step-8 Enter the title “copy from the word document” paste here
Step-9 Enter the description “copy from the word document” paste here
Step-10 Enter the keywords and other information to click on submit button

Note: once you submit your submission will under review until the website
owner will approve if you submit quality article it will approve within 1-2
business days or sometimes it will take 3-4 weeks for activation.
List of Social bookmarking websites:
URL PR PA DA
http://www.a1bookmarks.com
http://www.popzu.com
http://www.6buk.com
{CS}-CLASSIFIEDS SUBMISSION OR POSTING
Classified ads are not only a great way to promote your business, but an
excellent source of traffic and back links. Generally, a free classified ad
posting requires no fee at all, but some sites, targeted to cover specific
addressees, carry a price tag depending upon the size and type of
advertisement. It’s a day by day Business also. After posting your classified it
goes for moderation to the site administrator and generally good sites
activate your ad with 24-48 hrs.
Process of classifieds posting:
Step-1 Open a classified website www.clickindia.com
Step-2 Click on submit add or post free add button
Step-3 Choose category related to your website, service or product
Step-4 Choose sub-category related to your primary service
Step-5 Enter the title for your add “copy from the word document”
Step-6 Enter the description “copy from the word document”
Step-7 Select your business type and individual or a professional / business
Step-8 Enter your website URL if ask
Step-9 Enter the owner name, phone number, email, if ask
Step-10 Click on submit or post button to get confirmation message
Note: Every classified website will not ask to fill in all the details mentioned
above because all classifieds have a different requirement.
Warning: Do not post duplicate classifieds on websites as all duplicate
content will be deleted and permanently block to that website.
URL DA PA PR

www.olx.in
www.quikr.com
www.clickindia.com
www.click.in
www.99localsearch.com
www.click.in
{PRS}-PRESS RELEASES SUBMISSION OR POSTING
Introduction: the use of a press release is common in the field of public
relations the aim of which is to attract favourable media attention to public
relations professional’s client and/or provide publicity for products or events
marketed by those clients. A press release provides reporters with the basics
they need to develop a news story. Press release can announce a range of
news items such as scheduled events, personal promotions, awards, news
products and services, sales and other financial data, accomplishments, etc.
They are often used in generating a feature story or are sent for the purpose
of announcing news conferences, upcoming events or change in
corporation.
SEO press release: SEO press releases can bring you first-page visibility for your
keywords very quickly sometimes you can take over the multiple spots on the
first page of Google for your keywords.
Why publish SEO press-releases?
 There are plenty of benefits of SEO press releases if you do them
correctly.
 Back links from credible news sites which increases the ranking of your
website or blog for your keywords.
 Visibility in search engines.
 Ranking in Google News and Yahoo News for your keywords.
 Tens of thousands of headline impressions across hundreds of blogs,
websites, and news sites that run RSS headlines.
 Potential media coverage.
 Can help your new website escape from the “Google Sandbox”
quickly.
Elements of press release:
There are 5 technical parts of a press release:
Title: include the keyword phrase in the title. The title should not exceed 100
characters.

Summary: Give a synopsis of the press release in 1-2 sentences using 1-2
secondary keywords. The length of summary should not exceed 240
characters.
Body: Writing subjectively and in the third person, give the details of your
news. Length should be at least 300 words and include 1-2 quotes and 3-4
keywords phrases.
About the company: In 2-3 sentences, give your company’s “elevator pitch”
writing in third person. Include a link to your homepage in the summary
(preferably in anchor text.)
Press contact: Designate one person who will consistently be the media
contact for the company. This can be anyone in the company, including
you. Gather the name, address, phone, email, and website of the press
contact – many press releases publishers will not accept your submission
without contact details. If you are optimizing for your name, you may want to
include your name as the press contact.
Results & Benefits:
1. Back links from credible news sites which increases the ranking of your
website or blog for your keywords.
2. Tens of thousands of headline impressions across hundreds of blogs,
websites, and news sites that run RSS headlines.
3. Potential media coverage
4. Can help your new website escape from the “Google sandbox”
quickly
Process of press releases submission:
Step-1 Open a press-release website
Step-2 Click on submit press-release button
Step-3 If you have already account login, or register as new get an activation
email click on that link
Step-4 Login to your account click on submit press-release button
Step-5 Enter the details of website which we prepared the document or
publish the particular piece of news or article
Step-6 Click on preview to see the output
Step-7 After submission of press-release you will get confirmation email for
your article status.
Sample websites sites:

URL PA PR DA
www.live-pr.com
www.1888pressrelease.com
www.prlog.org
www.pr.com
www.pressreleasepoint.com
{AS}-ARTICLE SUBMISSION OR POSTING
An article directory is a website with collections of articles written about
different subjects. Sometimes article directories are referred to as content
farms, which are websites created to produce mass content, where some
are based on journalism.
An article directory may accept new articles from any contributor, but may
require that a new article is unique (not published elsewhere) and not spin
(see article spinning). A typical article is around 400-500 words.
An author box may be provided for personal information about an author,
including a link to the author's website.
Tags or categories may be used to organize articles and to help with search
engines since tags or categories act as keywords that identify the topics
covered in the article. Many directories pay the author for his/her
participation. Some directories review articles before they are published and
there may be a waiting period of several days before a new article appears.
This helps to eliminate low quality submissions, including duplicate articles,
spam and spin articles.
Process of article submission:
Step-1 Open an article website
Step-2 Click on submit article
Step-3 If you are a return customer login or register as new to get an
activation email click to verify
Step-4 Login to your account click on submit article button
Step-5 Enter the details of website which we prepared the document or
publish the particular product or service related article.
Step-6 Click on preview to see the output how your article looks live
Step-7 Click on publish or post button to submit
Once your article is reviewed by admin you will get confirmation email
notification to registered email, the article review time minimum 1-2 weeks. In

SEO we have to wait must if you can pay for article submission within 24 hours
your article reviewed and published on the article directory website.
{FP}-FORUM POSTING OR SUBMISSION
Forum posting today has taken on an important stance in boosting SEO
efforts. Forum posting simply means posting new threads or replying to old
ones in forums in order to get quality inbound links to a website. If Forum
Posting is done the right way then it can drive targeted traffic to a website.
Nowadays, forum marketing is the great to generate targeted traffic to your
website for sharing and promoting your business. Forum marketing is a good
way to start advertising as well as marketing because user discussion forums
are quick to sign up and need no money to be a member. It is
fundamentally like a message board where you can type something and
there is a huge crowd to look into it and presents their own opinions as well as
takes on various things.
Forum submission is not only used for marketing purposes but also useful to
draw the energetic traffic to a website. Forums world is an immense platform
to collaborate with likeminded individuals in your field.
Advantages of forum postings:
 Forum link building/Posting service is a SEO technique which helps in
building back links to your website.
 Forum Posting is an Internet Marketing service which uses forum
communities to build inbound links.
 Forum Posting is an ideal method to quickly build inbound links to your
website.
 Produces targeted traffic and generates more sales.
 Deep linking is possible through forum posting which will help in
arugmenting the SERPs. (SEARCH ENGINE RESULTS PAGES) attracts a lot
of referral traffic.
Process of forum posting;
 Open a forum site
 If you have already an account you can login or register as new user
get confirmation link to registered email
 Confirm that link to login your account
 Choose related category to your business
 Enter the details of Your Article or questions
 Click on submit or post button get confirm
After submission your article under review once approved you will get a
confirmation email to for activation.

URL PR PA DA
http://www.digitalpoint.com
http://www.forums.cnet.com
{BC}-BLOG COMMENTING FOR SEO
Blog commenting is a very essential part of SEO-Search Engine Optimization
Post comments on authority blogs to maximize your exposure. Increase your
visibility and build bonds with blogging leaders in your niche. Posting
comments on less than exceptional blogs hurts your reputation and brand.
Commenting on low ranking blogs also hurts your SEO, as Google likes to
gauge the cyber company you’re hanging with to determine your blog’s
positioning in their rankings. Through blog commenting you can Generate
Huge Traffic to your website and also get back links.
Share your thoughts on relevant blogs. If you blog about blogging tips
comment only on blogs covering the same “blogging tips” subject matter.
Leverage your time intelligently.
Process of blog commenting:
 Find the relevant your blog
 Read the article
 If you have any quires comment
 If ask login with you email account
 Enter the name and Email ID, website URL, write your query or
suggestion on message box
 Click on Submit Comment or Post Button.
 After clicking on Submit you can see your comment live after
approving the admin. When you comment is related to them article
then they approve.
{IS}-IMAGE SUBMISSION OR POSTING
Image sharing is one of the off page technique and recently getting more
popular in SEO. Many times images are interact with people more than text,
and also reach more people in less time. So made images related to services
and post in different image submission sites. It can be helpful in getting free
targeted traffic as well as back link for a website. Info graphics is one of the
important image sharing is good example of it. It’s currently a hot method of
getting back links and traffic.
So more brands/companies are now using image sharing technique to
promote their brand through social media and other image sharing websites.
These are also help to improve rankings in search engines.

Example of image sharing websites:
URL PR PA DA
http://www.flickr.com
http://www.plus.google.com
http://www.facebook.com
http://www.picasa.com
http://www.instagram.com
http://www.pinterest.com
{VS}-VIDEO SUBMISSION OR POSTING
Video submission is the process of submitting your unique company intro,
publishing any products etc., to get a tremendous traffic in easiest way of
marketing video submissions is really good for SEO it is the part of viral
marketing.
Follow these steps before making video marketing:
You can use the following steps to reach the first page of YouTube and
Google. For this you have to make large audience to your sites who are
interested in what you provide.
Provide quality content: Ensure your videos are informative, relevant, and rich
with content. Do not waste time producing videos that have nothing to try
and do along with your brand or service.
Attractive title: Create a title that may catch the attention of a user. Capture
the potential viewer’s attention with a catchy title that contains related key
phrases that are relevant to your brand or service. Do some keyword analysis
and find the words that your audience can possibly be looking, but keep in
mind to stay the title fascinating, not simply filled with keywords.
Tags: Optimize your video with necessary key phrases or keywords. do not use
difficult words or terminology which will not be common to the average
person. Refer back to your keyword analysis and assume in terms of what
your targeted audience might be searching for when trying to search out
your brand or service. Tag your video with these terms and take into account
naming the file of the video with these terms in mind.
Description: The video’s content must have relevant keywords. Because the
keyword rich description of your video allow search engine to index and rank
it higher which permits users to understand your video before watching.
Links: Use video as a portal to different content on your website. Upload
some of videos to portals like YouTube and Vimeo, and think about providing
links back to related content and other relevant videos on your website.

Length: Keep your video at 5 minutes or less. The common amount of time a
user spends on a YouTube video is around 1 minute 30 seconds. People don’t
need to sit down through a boring video, and most won’t do it. Importance
of video submission in SEO.
Sitemaps: Submit a video sitemap to Google to create certain that the
search engine spiders will realize your video content and index it accordingly.
This is often the best approach for search engines to get your video content.
Branding: As video may be a good way to get brand awareness with
prospects, take advantage of this chance to include your logos and brand
into your videos.
Syndication: Syndicate your videos by submitting your video to RSS feed to
drive exposure across numerous on-line platforms and to optimize your videos
even more.
Share, share and share: Get on your social networks, look through your email
contacts, compose your blogs, and obtain the hype going. Share your video
with everybody, as a result of if you have got content value sharing, it’ll still be
shared to grow an increasing audience, and in turn develop additional
exposure for your brand or service.
Example of video submission websites list:
URL PR PA DA
http://www.youtube.com
http://www.dailymotion.com
http://www.facebook.com
http://www.twitter.com
http://www.vimeo.com
http://www.twitch.com
http://www.liveleak.com
http://www.veoh.com
http://www.break.com
http://www.metacafe.com
http://www.vine.com
{DS}-DOCUMENT SHARING OR POSTING
Document sharing means sharing the document such as PDF, Word, Power
Point, White papers, case studies and etc. in the various document sharing or
document submission websites. It is one of the off-page strategies in SEO.
Companies are doing these document sharing or submission to get the
targeted traffic and improving the back links and ranking on search engines.

If e-Commerce business means we can also submit our product catalogues,
user descriptions and company’s information in the document submission
sites.
URL PR PA DA
http://www.issue.com
http://www.slideshare.com
http://www.drive.google.com
http://www.scribd.com
http://www.box.net
http://www.docstock.com
http://www.zoho.com
http://www.sliderserve.com
LINK EXCHANGE
Exchange links with service-related websites (this is commonly termed as
Thematic Link Exchange) that can help increase your link popularity, which is
a major factor of Google's Page Rank algorithm. Beware of Black-Hats while
doing exchanges. http://www.linkmarket.net | www.9dir.com | Reciprocal
LINK BAITING
Suppose you have copied/published another website's news or content in
your blog/website. Don't forget to place their website link as a reference. Do
it for others and, if your content is trustworthy, let others do it for you. This is
another way to increase your link popularity.
CROSS – LINKING
Link to internal pages within your site wherever necessary (this is commonly
termed Internal Linking). This increases your internal link popularity, which is
another major factor of Google Page Rank algorithm. The best known
example of successful internal linking is Wikipedia. Also try to get a content
link from websites/blogs that are related to your site theme. Try getting a link
from within their site content using a targeted keyword as anchor text (much
like Wikipedia does). We know that this strategy can often be hard to
implement, but these types of links have more weight from a search engine
point of view.
<a href=http://www.shreyasd.com>Bulk SMS Service in Hyderabad</a>
BUSINESS REVIEWS

Write reviews about others businesses or ask your friends/clients to write a
review of your business in major business review sites like Google, Mouthshut,
RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
LOCAL LISTING & YELLOW PAGES
Instead of going global and facing huge competition, make your website
local so that search engines can easily view your website and fetch the
content. This will help you to reach a targeted audience. Submit your website
to Google Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.
URL PA PR DA
http://www.business.google.com
http://www.bingplaces.com
http://www.yext.com
http://www.yelp.com
http://www.yellopages.com
http://www.ezlocal.com
ANSWERS IN YAHOO & WIKI
Participate in Answers by asking and answering relevant questions and
placing a link to your website in the source section if necessary. If you don't
spam, this is another great way to increase your link popularity (Yahoo
Answers, Cha-Cha, Answer Bag, etc.)
CSS, W3C & RSS DIRECTORIES SUBMISSION
If you have a web design site or offer services related to web design, submit
your website to CSS and W3C website directories which may drive traffic
towards your website. Also submit your website to RSS feed directories which,
again, will help you attain more traffic and back links.
SOCIAL SHOPPING NETWORK
If you own an e-commerce website, this is a good strategy for advertising
and easily branding your products for free. Submit your products to Google
Product Search, Yahoo Online Shopping, MSN Online Shopping, and other
major social shopping network sites like Kaboodle, Style Feeder, Wists, Five
Limes, Buzz Shout, Ohmybuzz, etc.
WIDGET / GADGET DEVELOPMENT
Develop some interactive and innovative widget/gadget applications (such
as an online poll or game widgets) for your website and publish them on your
blog/website or in other popular social networking sites like Face book and

MySpace. Let your friends and others vote/play/use the widget/application,
which will help you increase your branding and website visits.
PPC PAID CAMPAIGN
When none of the above strategies work for you, go for a PPC ad campaign
with your targeted keywords. Remember that you have to pay to drive more
traffic towards your website through PPC.
Note: Always keep in mind that you have to be very careful while
implementing these strategies. You should not spam or overdo it. Whatever
you do, just plan and execute. Otherwise, you can see adverse effects.
Thanks for reading this guide!
www.seoradhakrishna.com
www.andugula.com
www.silveritsolutions.com

SEO Off-Page Optimization Guide - 2017

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