Social Medial Optimization


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Medial Optimization

  1. 1. Social Media Optimization Proposal Social Media Optimization Proposal
  2. 2. Social Media Optimization <ul><li>Increase your likability </li></ul><ul><li>Make tagging and bookmarking easy </li></ul><ul><li>Reward inbound links </li></ul><ul><li>Help your content travel </li></ul><ul><li>Encourage the mash up </li></ul><ul><li>Get communities connected </li></ul>
  3. 3. <ul><li>Analyse vision, mission and goals of the organisation for which SMO need to be done </li></ul><ul><li>Analysis of the strengths, weaknesses, opportunities and threats of the organisation </li></ul><ul><li>Mapping our ecosystem, which means identifying and considering the other groups </li></ul><ul><li>Identify marketing goals, or what we want to achieve </li></ul>Step 1 . Analysis <ul><li>What drives the target group ? </li></ul><ul><li>What are their wants or needs ? </li></ul><ul><li>Who do they trust ? </li></ul><ul><li>Who reaches them regularly ? </li></ul><ul><li>Who do they listen to ? </li></ul><ul><li>What would make them spend money & time ? </li></ul>Step 2 . Market Research
  4. 4. <ul><li>Content Sharing </li></ul><ul><li>Blogging and Sharing </li></ul><ul><li>Blogs comments </li></ul><ul><li>RSS Feed </li></ul><ul><li>Micro blogging E.g. Twitter </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Engagement in SM websites E.g. Facebook Stumble upon, Digg etc. </li></ul><ul><li>Engagement in Photo sharing websites E.g. Flickr </li></ul><ul><li>Video preparation and sharing on online video networks E.g. YouTube </li></ul>Step 3. Developing Marketing Plan
  5. 5. Step 4. Testing & Measuring Fourth step will be testing through already focused group, communities and subsequent implementation of the campaign, the main motive of step is to check whether the benchmarks were met, and what the response was in each target group Step 5. Research & Updates Implementation In Fifth step , we return to Step Two, which is market research. Every two months, we go back to Steps One, Two and Three to get an update on the SMO and its environment
  6. 6. Social Media Strategy <ul><li>Our Main focus will be to maintain interactive relationship </li></ul><ul><li>Presence + Updates + Performance + interaction on relevant platforms </li></ul><ul><li>Building and maintaining brand awareness </li></ul><ul><li>Interesting + relevant + well timed content sharing </li></ul><ul><li>More and more participation from the audience </li></ul><ul><li>Reaching all of the highly active groups and platforms </li></ul><ul><li>Penetrating the audience globe from surface to center </li></ul>
  7. 7. SMO Activity Platforms
  8. 8. <ul><li>Tools </li></ul><ul><li>Tweet </li></ul><ul><li>Retweet </li></ul><ul><li># Tag </li></ul><ul><li>Follow </li></ul><ul><li>@ Replies </li></ul><ul><li>Twitpic / Twitsnaps </li></ul><ul><li>Best Practices </li></ul><ul><li>Follow Relevant Audiences </li></ul><ul><li>Use power of Retweet </li></ul><ul><li>Increasing Followers </li></ul><ul><li>Content Strategy - Latest + Interesting + Relevant </li></ul><ul><li>Marketing Strategy – Facts and figures + Potential ideas </li></ul>
  9. 9. <ul><li>Tools </li></ul><ul><li>Status Updates </li></ul><ul><li>Groups </li></ul><ul><li>Events </li></ul><ul><li>Fan Pages </li></ul><ul><li>Share </li></ul><ul><li>Comments </li></ul><ul><li>Like </li></ul><ul><li>Suggestions </li></ul><ul><li>Best Practices </li></ul><ul><li>Comments + like + Share + Updates </li></ul><ul><li>Sharing content via links </li></ul><ul><li>Be friends with new peoples </li></ul><ul><li>Sharing Concepts via videos + photos </li></ul><ul><li>Participation in group discussions </li></ul><ul><li>Activities on other’s fan pages </li></ul>
  10. 10. <ul><li>Tools </li></ul><ul><li>Linking : Anchor text + images </li></ul><ul><li>SEO </li></ul><ul><li>Comments </li></ul><ul><li>Social network plugins </li></ul><ul><li>Trackback functionality </li></ul><ul><li>Best Practices </li></ul><ul><li>Regular blogging ( unique + interesting content = more visibility) </li></ul><ul><li>Link with proper anchor text </li></ul><ul><li>Regular comments on relevant blogs </li></ul><ul><li>Use of interactive Social media plugins (Twitter, Facebook, Social Bookmarking & SEO plugins) </li></ul>
  11. 11. <ul><li>Tools </li></ul><ul><li>Upload videos </li></ul><ul><li>Titling and Tags </li></ul><ul><li>Annotation </li></ul><ul><li>Linking to other relevant videos </li></ul><ul><li>Video comments </li></ul><ul><li>Best Practices </li></ul><ul><li>Upload videos with proper title and tags </li></ul><ul><li>Add value to video with annotation </li></ul><ul><li>Comments on other videos </li></ul><ul><li>Get into Cross Promotion </li></ul>
  12. 12. <ul><li>Tools </li></ul><ul><li>Status updates </li></ul><ul><li>Invite / Add </li></ul><ul><li>Groups </li></ul><ul><li>Company profile page </li></ul><ul><li>QnA </li></ul><ul><li>Best Practices </li></ul><ul><li>Invite, add and manage business contacts </li></ul><ul><li>Create queries & answer queries </li></ul><ul><li>Share Content </li></ul><ul><li>Share presentations </li></ul><ul><li>Create company profile page </li></ul><ul><li>Get involve in recommendation </li></ul>
  13. 13. Thanks www.