2. SEO is a process of improving the visibility of a website in search engine.SEO process
involves the following steps-
1. Website Analysis
2. Competitor Analysis
3. Keyword Research
4. Content Optimization
5. Search Engine Submission
6. On Page Optimization
7. Off Page Optimization
3. WEBSITE ANALYSIS
Website analysis involves DATA Gathering that includes-
Existing Traffic Analysis.
Current Rankings of Website.
Best Landing Pages of A Website.
4. COMPETITOR ANALYSIS
Check Targeted Keywords of Competitor.
Find out best performing pages of Competitor.
Websites from where they are getting back links.
5. KEYWORD RESEARCH
Keyword research can be done through-
1. Webmaster tools
2. Various ranking tools
3. Manual checking through search engines
4. Google ad words keyword tool
5. Word tracker tool
6. CONTENT OPTIMIZATION
Content optimization includes checking website
content relevancy, it contains keywords or not etc.
7. ON PAGE OPTIMIZATION
Title tag
Meta description
Keywords in Your website
Website images and alt tag
XML Site map
RobotS.txt
Google analytic
Google Webmaster Tools
Page load speed
Permalink structure
Headings
Internal linking
Mobile Responsive
8. OFF PAGE OPTIMIZATION
Search Engine Submission
Directory Submission
Social Bookmarking
Article Submission
Blog Posting
Forum Posting
PR Submission
Link Building