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By Lydia Graham
 Comedy accounted for the highest 
proportion of releases (22%) and took 14% of 
the box office. The top earning comedy was 
“The hangover part III”. 
 153 comedy films were released in this period 
and 34 Romance films were also released.
 £158.2 million – Gross box office (Comedy) 
 £13.9 million – Gross box office (Romance) 
 Romantic-Comedies are one of the most 
profitable in the industry. 
 The most profitable Romantic Comedy is “My 
Big Fat Greek wedding” having a total USA 
Gross of $241,438,208.
 “The hangover Part III” had the largest above 
average audience share which shows that it 
appealed to several different age groups. Many 
comedy films were popular with men in the year 
of 2013 in reference to “The Hangover Part III.” 
 “About time” a UK film had the most west and 
south west total audience with 6%. 
 Titanic (Romance) is the top highest grossing 
film in the UK box office in even though it was 
released in 1998 and re-released in 2012.
 The average number of views at the widest 
point of release for comedy was 102 and for 
Romance was 59. 
 268 of all UK and Republic of Ireland releases 
were classified as rated 15. 225 releases were 
classified as 12/12A.
 I will need to target my film at the right 
audiences for example 12/12A or 15 as an age 
classification. 
 Analyse the wants and needs of my target 
audience to find out exactly what they like in 
a film. 
 I will also need to incorporate certain themes 
into my film which produce laughter.

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Institutional research

  • 2.  Comedy accounted for the highest proportion of releases (22%) and took 14% of the box office. The top earning comedy was “The hangover part III”.  153 comedy films were released in this period and 34 Romance films were also released.
  • 3.  £158.2 million – Gross box office (Comedy)  £13.9 million – Gross box office (Romance)  Romantic-Comedies are one of the most profitable in the industry.  The most profitable Romantic Comedy is “My Big Fat Greek wedding” having a total USA Gross of $241,438,208.
  • 4.  “The hangover Part III” had the largest above average audience share which shows that it appealed to several different age groups. Many comedy films were popular with men in the year of 2013 in reference to “The Hangover Part III.”  “About time” a UK film had the most west and south west total audience with 6%.  Titanic (Romance) is the top highest grossing film in the UK box office in even though it was released in 1998 and re-released in 2012.
  • 5.  The average number of views at the widest point of release for comedy was 102 and for Romance was 59.  268 of all UK and Republic of Ireland releases were classified as rated 15. 225 releases were classified as 12/12A.
  • 6.  I will need to target my film at the right audiences for example 12/12A or 15 as an age classification.  Analyse the wants and needs of my target audience to find out exactly what they like in a film.  I will also need to incorporate certain themes into my film which produce laughter.