media

2. • A digipack is a type of packaging for CD’S or DVD’S, typically made from cardboard
with an internal plastic holder for one or more disks. It is a registered trademark
of AGI Media and MeadWestvaco, etc..
• The conventions that usually re-occur within a digi-pack is:
• They normally have a gatefold like a book, so they fold equally down the middle.
• The outer packaging is typically made of card and/ or a paper consistency.
• The inner packaging is usually plastic.
• They are normally used on special editions and albums.
• More vulnerable and likely to damage easier than normal album cases.
• They became popular with artists and record labels, and used to distribute music
on a global scale in the early 2000’s.

3. • Digi-packs have been designed efficiently to fold in to a square shaped CD case. They can
fold in many different ways to create different shapes and structures and can also have
many different panels, to hold a certain amount of disks.
• The front and back panels are the main promoters of the CD are very much used to draw
in customers, and are usually bright and attractive.
• The inside of the digi-pack is used more for information and extra bits relating to the
song/album and the artists and often they have a booklet of the lyrics which goes to all
the songs that appear on the album.
• The theme of the inside packaging normally more subtle and plain inside compared to the
outside packaging.
• The cardboard/paper folds around the plastic case which secures the disk in place.

4. • The front of Digi-packs tend to have a large eye-
catching picture on them.
• The picture illustrated on the front panels tend to
have some relation to the songs or artist.
• The song/ album title is also found on the front
panel.

5. The back of a digi-pack has certain conventions that usually appear on all cd/dvd covers.
What usually appears is:
• A track list
• Album cover artwork
• Record label
• Extra information
• Barcode
• Artist/Album name
Track list
Artwork/imagery
Artist & Album
name
Barcode
Extra-
information
Record
label

6. The insides of digi-packs can vary depending on the genre and style of music being
advertised.
• You always find the plastic holder for the actual physical CD itself.
• Most of the plastic holders these days have a see through packaging with another
piece of album artwork behind which goes with the rest of the packaging.
• Inside the pack it is also common to find more information and possibly more artwork
about the cd and the artists.
• The extra information that is sometimes found within the packaging is:
 Song lyrics
 Artist information
 Personal messages
 Artwork/designs reflecting the song and album

7. Digi-packs come in all
different shapes and sizes.
There is a wide variation of
digi-packs in the market but
they’re widely available in all
different music shops
because many places sell
CD’s and DVD’s. The artwork
and designs are always
different, with different
panels and folds. It all
depends on the artists and
how they want their albums
to be represented to the
general public, it is usually
designed to target a mass
audience based on genre
and style.