My music magazine pitch for media

1. Music Magazine Pitch
Hollie Gittins

2. • The genre of my music magazine is going to be
pop. I decided to create a pop magazine as I
am interested in that type of music so I will
know most about it and also because there
aren’t many pop music magazines already out
there. I also chose to do pop music because it
appeals to a mainstream audience and pop
culture is very popular in todays society. The
pop music magazine industry does make a lot
of money even if there isn’t a gap in the
market as many pop music magazines already
exist.

3. Similar publications on
the market

4. Institution that will produce my
magazine
• The institution which are may produce my
magazine would be Immediate Media
Company because it distributes and produces
similar magazines such as Top of the Pops. I
would like IPC media to produce my magazine
as they are a large company who are very well
known and are well informed about the genre
I have chosen which is pop.

5. Target Audience
• My target audience is 12-17 year old girls
• In full time education (at school or college)
• Interests: pop music, fashion, celebrity culture,
makeup, films.
• I would expect my target audience to view the
artists in my magazine as role models and as
someone to look up to aspire to be like.

7. Style/brand identity/house style
• House style: Bright and bold fonts.
• Bright and Feminine colour palette such as pinks and purples.
• Mode of address: Informal and chatty.
• Images: Eye catching, fun and bright. Mainly of pop artists
including quotes from interviews or lines from articles.
• Brand identity: my brand identity will be my chosen pop magazine
name which will feature as the masthead.
• Style of my magazine: Scrapbook style

8. Possible names
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Pop Culture
Teen pop
Here and Now
What A Blast
Music times
Our Moment
Music of the Future
Future POP
Simply Pop
I ♥ POP
POP ♥

9. What music my magazine will cover
• Current and upcoming pop
artists.
• Music mainly in the UK Top 40
• Young boy groups and girl
groups
• Solo female and male singers
• My magazine will cover this
content by interviews with the
artists, articles, the latest pop
news including song releases
and celebrity gossip and
reviews on songs and new boy
and girl groups.

10. Double page article
• I want my double page spread to feature an interview with either
a solo female singer or a new upcoming boy group. I would like it
to be a question and answer style format.
• The reason I have chosen to do either a solo female singer or a
new upcoming boy band is because If I choose the solo female
singer then the audience can relate to them as they are the same
gender however if I choose to do a new upcoming boy band my
audience maybe more interested to read the article as they are
the opposite gender and girls may desire them.
• My double page article will feature a 50:50 ratio of pictures to
text. The right side of my magazine will feature an image of the
artist/artists. On the left side will be an introduction on the
artist/artists with 3 columns of questions and answers with the
image colour bleeding onto the next page of the magazine.