The document discusses selecting a target audience for a new pop music magazine called Bloom. It was initially envisioned for a mature female audience but was changed to target younger females ages 8-16, specifically primary and secondary school students who enjoy pop music. Market research including surveys, sound tests, and analyzing similar magazines showed that this younger demographic was most interested in pop music and likely to read Bloom.

2. INITIAL THOUGHTS
• Pop genre targeted to a mature
female only audience
• Adapted my target audience to suit
the pop genre – ages 8-16 mostly
female

3. WHO IS MY TARGET AUDIENCE
• Mostly females
• Aged 8-16 (young teen)
• Primary/ secondary school students
• Pop lovers
• At first I wanted to create a new pop music magazine addressed to a
sophisticated mature audience of woman only. However after analysing
existing media products, I thought it would be most effective for Bloom to
shift the target audience age range to a younger generation of 8-16 year
olds so young teens as its easier to create conventions addressed to this
particular age range and this is the age most interested in the pop genre of
music. I chose the genre Pop as I am most familiar and passionate in this
field of music therefore can create a magazine to cater for this target
audience.

4. HOW DID I DECIDE THIS
• Audience research for people ages 8+ - found the younger generation to
like pop more
• Survey monkey – what people want from a magazine
• Sound test – found the gender that were most interested in Pop music
to be female
• Research on Pop genre to find the age group who listen to Pop music
• Audience research to see who would read Bloom
• Audience feedback on each draft of my product to see who was
interested in Bloom magazine
• Looking at similar existing media products and comparing the target
audience, for example We Love Pop and Top Of The Pops.

5. EXAMPLE OF TARGETED AUDIENCE
Here is an audience
profile I have
produced after
choosing an
appropriate target
audience for Bloom.