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Using Twitter for Business: A Guide

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miss604
miss604

The document discusses how businesses can use Twitter to connect with customers and promote their brand. It provides examples of businesses that have benefited from a Twitter presence and gives tips for getting started on Twitter, including signing up, setting up a profile, finding people to follow, and deciding how to best use Twitter. The document also provides advice on engaging on Twitter, measuring impact, and ways to leverage Twitter beyond just tweets, such as hosting live events.

TechnologyBusiness
1 of 58
 
Rebecca Bollwitt
 
 
for Business
 
What is it?
[object Object]
Saying as much as you can... ...in 140 characters at a time
How Twitter works
How Twitter works
How Twitter works
How Twitter works
How Twitter works
Replies: @
The Retweet: RT
#hashtags http://search.twitter.com http://twitterfall.com
How Do You Use Twitter for Business?
Common Uses for Twitter ,[object Object]
Word of Mouth Effect @LuxorLV
Word of Mouth Effect @RagingBean
Real World: Japadog @japadog   (Photo by Roland Tanglao on Flickr.com)
Real World: Japadog
Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com
Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com Brand ambassadors
Real World: Twestival @twestival @yvrtwestival
Real World: Twestival Globally: $250,000+ Vancouver: $4,000+
How To Get YOUR Business Started on...
How To Get Started ,[object Object],[object Object]
How To Get Started ,[object Object],[object Object],[object Object],[object Object]
How To Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rules of Engagement
twitter.com/YourBusiness
twitter.com/YourBusiness ,[object Object]
twitter.com/YourBusiness ,[object Object],[object Object]
twitter.com/YourBusiness ,[object Object],[object Object],[object Object]
twitter.com/YourBusiness ,[object Object],[object Object],[object Object],[object Object],[object Object]
twitter.com/YourBusiness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Effect: Miss604.com twitter updates per month website traffic over same period of time
twitter.com/YourBusiness ,[object Object],[object Object],[object Object],[object Object],[object Object]
twitter.com/YourBusiness ,[object Object],[object Object],[object Object],[object Object]
twitter.com/YourBusiness ,[object Object],[object Object],[object Object],[object Object]
twitter.com/YourBusiness ,[object Object],[object Object],[object Object],[object Object]
twitter.com/YourBusiness ,[object Object],[object Object],[object Object],[object Object]
Using Twitter Efficiently
Using Twitter Efficiently   @WholeFoods - From Austin, TX corporate offices @FordDriveOne @FordTrucks @FordDriveGreen @umassdilo - NHL Director of Corporate Communications
Using Twitter Efficiently ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Twitter Efficiently ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking Your Impact Choose Custom Links http://tinyurl.com/twitterapps09 Shorten URLs http://bit.ly http://is.gd Track Stats http://ow.ly http://snipurl.com http://tr.im
Going Beyond Twitter Live Feedback with Polls http://twitter.polldaddy.com/ http://twtpoll.com/   Take it Offline http://twtvite.com/ http://vancouvertweetup.com
Going Beyond Twitter ...beyond 140 characters
Going Beyond Twitter ...beyond 140 characters
Going Beyond Twitter ...beyond 140 characters
Going Beyond Twitter ...beyond 140 characters
for Business
@miss604 http://miss604.com @sixty4media http://sixty4media.com

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