Social Media 101 - Surrey International Writers' Conference

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Social Media 101 - Introduction to social networks and blogging.

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Social Media 101 - Surrey International Writers' Conference

  1. 1. REBECCA BOLLWITT Miss604.com/contact Miss604.com/Twitter Miss604.com/Facebook
  2. 2. @Miss604 #SiWC2011Please tweet about this talk
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  6. 6. @Miss604 #SiWC2011Pancakes, coyotes, loud vacuum cleaners in the hallway.
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  10. 10. @Miss604By 2008 I had my content figured out, #SiWC2011 but there was something missing... @Miss604 Twitter Usage Miss604.com Traffic
  11. 11. @Miss604 #SiWC2011http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/
  12. 12. @Miss604 #SiWC2011Social Media 101
  13. 13. @Miss604 #SiWC2011 Blogs200,000,000
  14. 14. @Miss604 #SiWC2011 YouTube300,000,000
  15. 15. @Miss604 #SiWC2011 Flickr10,000,000
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  18. 18. @Miss604 #SiWC2011Its easy to see the associated risks of a life-logging device. Fromstalkers to identity theft, recording such information (and to unlockits true value, posting it online) makes us vulnerable to all manner ofbad actors.But what about the cost of not sharing? In the onlinerealm, that might mean you simply dont exist. Pete Cashmore of Mashable on CNN.com
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  35. 35. @Miss604 #SiWC2011Companies that blog have far better marketing results*55% more visitors to their site97% more inbound links434% more indexed pages*HubSpot
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  37. 37. @Miss604 #SiWC2011•Free•Online-based•Owned by Google•http://YourSite.Blogspot.com
  38. 38. @Miss604 #SiWC2011•Free•Online-based•Powering 10 million + counting•http://YourSite.WordPress.com
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  47. 47. @Miss604 #SiWC2011Community online offline Engaging in a conversation
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  52. 52. @Miss604 #SiWC2011http://wholefoodsmarket.com/twitter YourSite.com/Social
  53. 53. @Miss604 #SiWC2011 WhatWebsite that is updated frequently Subscription Comments Point of View WhyTo share your thoughts Have a discussion Grow your audience Share your passion Your home base online
  54. 54. @Miss604 #SiWC2011 2nd LargestSearch Engine in the World
  55. 55. @Miss604 #SiWC2011http://www.youtube.com/watch?v=OFv2W7Duqiw
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  65. 65. @Miss604 #SiWC2011 What WhatWebsite that is updated Video & photo sharing frequently Entertainment Subscription Cataloging/Storage Comments Licences/privacy options Point of View Why WhyTo share your thoughts Share photos & videos Have a discussion Make them searchable Grow your audience Bring traffic to your Share your passion site/blog Your home base online
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  68. 68. @Miss604 #SiWC2011Source: HubSpot
  69. 69. @Miss604 #SiWC2011Saying as much as youcan... ...140 characters at a time
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  73. 73. @Miss604 #SiWC2011 Anatomy of a Tweet Click to ReplyHow the Bookmark Click to Retweettweet wasposted
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  82. 82. @Miss604 #SiWC2011 • Sign up with a good name 
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  88. 88. @Miss604 #SiWC2011 Public or Private?“I find it ironic that Detroitis known as the ***motorcity and yet no onehere knows how to ***drive.”
  89. 89. @Miss604 #SiWC2011 • Sign up with a good name  • Setup your profile  • Start making updates  • Find people you want to follow 
  90. 90. @Miss604 #SiWC2011 • Sign up with a good name  • Setup your profile  • Start making updates  • Find people you want to follow  http://mashable.com/2009/05/08/twitter-authors/
  91. 91. @Miss604 #SiWC2011 • Sign up with a good name  • Setup your profile  • Start making updates  • Find people you want to follow  http://www.globaltvbc.com/onthego/twitter/index.html
  92. 92. @Miss604 #SiWC2011 • Sign up with a good name  • Setup your profile  • Start making updates  • Find people you want to follow • Use the right tools 
  93. 93. @Miss604 #SiWC2011UberTwitterTwitter for iPhone, HootSuite, Echofon
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  95. 95. @Miss604 #SiWC2011 • Sign up with a good name  • Setup your profile  • Start making updates  • Find people you want to follow • Use the right tools • It’s not always SELL SELL SELL 
  96. 96. @Miss604 #SiWC2011 • Sign up with a good name We have flowers for sale!  • Setup your profile Visit our website!  • Start making updates  Flowers are awesome. We • Find people you want to follow have them! Come to our store, visit our website! • Use the right tools • It’s not always SELL SELL SELL It’s a beautiful day to sell flowers.  Stop by our store today!
  97. 97. @Miss604 #SiWC2011 • Sign up with a good name New Blog Post: How to care  for cut flowers when you get • Setup your profile them home [link]  • Start making updates We’re participating in the Fort  • Find people you want to follow Langley Festival. Stop by between 9 & 5 on Saturday for great • Use the right tools deals. • It’s not always SELL SELL SELL  A beautiful wedding bouquet put together by Jane: [PIC]
  98. 98. @Miss604 #SiWC2011 What What WhatWebsite that is updated Video & photo sharing frequently 140 character updates Entertainment Share info & thoughts Subscription Cataloging/Storage Comments Share links Licences/privacy options Point of View Why Why WhyTo share your thoughts Share photos & videos Learn & engage Have a discussion Make them searchable Build and audience Grow your audience Bring traffic to your Drive traffic to your Share your passion site/blog site/blog Your home base online
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  104. 104. @Miss604 #SiWC2011 Anatomy ofAdd multimedia a Status UpdateTag people Add a location Who can see it
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  112. 112. @Miss604 #SiWC2011 What What What WhatWebsite that is updated Video & photo sharing frequently 140 character updates Updates, photos, videos Entertainment Share info & thoughts Social timeline Subscription Cataloging/Storage Comments Share links Licences/privacy options Point of View Why Why Why WhyTo share your thoughts Share photos & videos Learn & engage Have a discussion Network with a community Make them searchable Build and audience Grow your audience Share with friends/family Bring traffic to your Drive traffic to your Drive traffic to your site/ Share your passion site/blog site/blog Your home base blog online
  113. 113. @Miss604 #SiWC2011 Know what you want to achieveDetermine your level of engagement & stick with it Determine your level of privacy
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  115. 115. REBECCA BOLLWITT Miss604.com/contact Miss604.com/Twitter Miss604.com/Facebook

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