2 Tweet Not2 Tweet2

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The Circuit presents To Tweet or Not To Tweet, July 30, 2009, by Dan O'Keeffe and Jill Isaacs of O'Keeffe Communications

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2 Tweet Not2 Tweet2

  1. 1. To Tweet or Not to Tweet? An Interactive Discussion with… Jill Isaacs Senior Account Executive, O’Keeffe Communications - www.twitter.com/writerjillie - www.linkedin.com/in/isaacsjill Dan O’Keeffe - President, O’Keeffe Communications - www.twitter.com/danokeeffe - www.linkedin.com/in/danokeeffepr
  2. 2. What is Twitter? <ul><li>Microblog—Twitter </li></ul><ul><ul><li>Social media tool that asks, “What are you doing” </li></ul></ul><ul><ul><li>Limited to 140 characters per entry </li></ul></ul><ul><ul><li>Nearly 40 million subscribers </li></ul></ul><ul><ul><li>Allows people to follow each other in real time from any location with Web/mobile access </li></ul></ul><ul><ul><li>Simple to use </li></ul></ul><ul><ul><li>Increasing usage among businesses, individuals, politicians and media/PR pros as news dissemination device </li></ul></ul><ul><ul><li>Searchable from Twellow.com and other apps </li></ul></ul><ul><ul><li>Bridging gap between traditional and social media </li></ul></ul><ul><ul><ul><li>Growing number of reporters take story pitches from Twitter ONLY </li></ul></ul></ul>
  3. 3. To Tweet
  4. 4. Not to Tweet <ul><li>Excessive Self Promotion </li></ul><ul><li>Excessive “Frivolous” Conversation </li></ul><ul><li>SPAM </li></ul><ul><li>Attract Followers </li></ul><ul><li>What’s the value? </li></ul><ul><li>Old/Untimely News </li></ul>
  5. 5. Tips and tricks! <ul><li>Tweet links to your website, photos and blog entries on Twitter </li></ul><ul><li>If you’re on Twitter – make sure people know it. </li></ul><ul><ul><li>Put your Twitter link into your outgoing email signature and with your online updates. </li></ul></ul><ul><ul><li>You can also submit your Twitter account for inclusion onto “expertise” sites like http://wefollow.com . </li></ul></ul><ul><li>Add abbreviated URLS (e.g., http://tinyurl.com/…) to your status update to incorporate video, etc. </li></ul><ul><li>Use a status update aggregator, like Ping.fm or Tweetdeck to update your status on Twitter and other social media tools (Facebook, Linked In) </li></ul><ul><ul><li>Aggregators abbreviate URLs for you </li></ul></ul>
  6. 6. It’s all about the message <ul><li>Make it compelling </li></ul><ul><li>Make it relevant </li></ul><ul><li>Make it timely </li></ul><ul><li>Only 140 characters </li></ul><ul><li>Give people a reason to follow you </li></ul><ul><li>Create call to action ! </li></ul>
  7. 7. To Tweet: Dell Computer
  8. 8. Not to Tweet: Electronic Arts
  9. 9. Twitter Logistics <ul><li>Visit www.twitter.com </li></ul><ul><li>Choose a username (@username) </li></ul><ul><li>Hashtags (#) </li></ul><ul><li>Linking to other content </li></ul><ul><li>Favorites </li></ul><ul><li>Followers </li></ul><ul><li>Using Twitter from Mobile Phone </li></ul>
  10. 10. Applications <ul><li>http:// twitpic .com/ </li></ul><ul><li>http:// tweetdeck .com/beta/ </li></ul><ul><li>http://www. twellow .com/ </li></ul><ul><li>http:// ping .fm/ </li></ul><ul><li>http://www. digsby .com </li></ul><ul><li>http://www. twitteranalyzer. com/ </li></ul><ul><li>http:// tweetbeep .com/ </li></ul>
  11. 11. Messaging <ul><li>How to craft a message </li></ul><ul><li>Case studies </li></ul><ul><li>Examples </li></ul><ul><li>Practical uses </li></ul>
  12. 12. Strategy <ul><li>Twitter is only one part of the marketing mix to engage customers </li></ul><ul><li>Integrate into your marketing/PR plan </li></ul><ul><li>Promote your social media involvement through traditional outlets (website, newsletter, etc.) </li></ul><ul><li>Focus on Return on Engagement </li></ul>
  13. 13. Questions? O’Keeffe Communications [email_address] 513.221.1526 www.okeeffecom.com To Tweet or Not to Tweet?

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