Blogging to Drive Business

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My talk (audio coming soon) from Social Media Camp Victoria 2011 about Blogging for Business (not blogging to make money blogging...)

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  • Blogging to Drive Business

    1. 1. BLOGGING TO DRIVE BUSINESS REBECCA BOLLWITT @Miss604 Miss604.com/contact
    2. 2. MY BLOGGING...Who What When Where Why
    3. 3. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why Why
    4. 4. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why Why
    5. 5. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why
    6. 6. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why
    7. 7. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why
    8. 8. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why Why
    9. 9. MY BLOGGING...WhoWhatWho What Why Where When Where When Where Who Why Why
    10. 10. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    11. 11. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    12. 12. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    13. 13. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    14. 14. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Local Blog Group
    15. 15. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Food Blog
    16. 16. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Hobby Blog
    17. 17. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Royal Blog
    18. 18. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Business Blog
    19. 19. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 21% of bloggers blog for their own company or organization 2/3 of bloggers are male 42% of respondents say they blog about brands they love or hate
    20. 20. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why You.com or YourBusiness.com/blog YOU If you’re using a tagline, do some research, see: Unvarnished.
    21. 21. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •You.com or YourBusiness.com/blog •Get your profiles on social networks YOU
    22. 22. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •You.com or YourBusiness.com/blog •Get your profiles on social networks YOU Make yourself easy to find. Use the same branding across all networks.
    23. 23. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Who is going to write the blog? •Marketing, Communications •Customer service or support •CEO, Founder YOU •Hired help*
    24. 24. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Who is going to write the blog? •Marketing, Communications •Customer service or support •CEO, Founder YOU •Hired help* *Please note this does not mean a “social media guru” who has 20 followers on Twitter and talks only of ROI, SEO, SEM, and other acronyms. This means someone who is passionate about your business, your industry, and is an experienced online storyteller
    25. 25. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Profile and showcase your contributors •So there’s a voice & perspective •Build up a following YOU •No one in your office is named “Admin”
    26. 26. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Its easy to see the associated risks of a life-logging device. From stalkers to identity theft, recording such information (and to unlock its true value, posting it online) makes us vulnerable to all manner of bad actors. But what about the cost of not sharing? In the online realm, that might mean you simply dont exist. Pete Cashmore of Mashable on CNN.com
    27. 27. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 39% of respondents believe that more people will be getting their news and entertainment from blogs than traditional media in the next 5 years
    28. 28. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 The top ways that blogging has helped businesses: 1. Greater industry visibility (64%) 2. Acquired new customers, made sales (58%) 3. Built thought leadership (54%) 4. Asked to speak at conferences (32%) 5. Helped recruit employees (17%)
    29. 29. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Start anytime •Write anytime •Update often •Promote when published
    30. 30. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 Most bloggers update 2-3 times a week
    31. 31. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Time-saving tips: •Think of a weekly or daily theme •Schedule posts when you get on a roll •If you have time to write an email, you can write a post...
    32. 32. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why
    33. 33. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Free •Online-based •Owned by Google •http://YourSite.Blogspot.com
    34. 34. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Free •Online-based •Owned by Google •http://YourSite.Blogspot.com •Free •Online-based •Powering 18 million + counting •http://YourSite.WordPress.com
    35. 35. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •Free •Online-based •Powering 18 million + counting •http://YourSite.WordPress.com
    36. 36. BUSINESS BLOGS What Who What Who When Why Where When Where Why •Free •Online-based •Powering 18 million + counting •http://YourSite.WordPress.comWordPress.org•80-90% of SEO is covered•You control 100%•Endless theme & design possibilities•Plugins•Advertising
    37. 37. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why •YourSite.com/Blog
    38. 38. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why•Keep your onlinepresences gathered atyour “home base” Websitewhether that’s your mainsite or your blog Wiki Twitter Outside Site
    39. 39. BUSINESS BLOGS What Who What Who When Why Where When Where Why•Share your content•Give options to findyou elsewhere, butwhere people can comeback to the home base
    40. 40. BUSINESS BLOGSWhatWho What Who When Why Where When Where Why Technorati State of the Blogosphere 2010 72% of bloggers are using twitter to promote their blog content ,0 00 ,0 00 0 00 ,0 00 ,0 00 ,0 00 00 0, ,0 00 5 00 10 10 0, 5 00
    41. 41. BUSINESS BLOGSBonus Tips WhatWho When Where Why
    42. 42. BUSINESS BLOGSBonus Tips WhatWho When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    43. 43. BUSINESS BLOGSBonus Tips WhatWho When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    44. 44. BUSINESS BLOGSBonus Tips WhatWho When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    45. 45. BUSINESS BLOGSBonus Tips WhatWho When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    46. 46. BUSINESS BLOGSBonus Tips WhatWho When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    47. 47. BUSINESS BLOGSBonus Tips WhatWho When Where WhyWhat can you write about?•Again, you can think of a weekly or daily theme•Photo posts (quick & easy)•Profile products, services, “How To”•Profile employees or loyal customers•Top Ten lists•Talk about something you’ve read somewhere else
    48. 48. BUSINESS BLOGSBonus Tips WhatWho When Where Whystonyfield.com/blog
    49. 49. BUSINESS BLOGSBonus Tips WhatWho When Where Whyblogsouthwest.com/blog/
    50. 50. BUSINESS BLOGSBonus Tips WhatWho When Where WhyHow to “join the conversation” that’s already out there......How to bring the conversation to your home base online
    51. 51. BUSINESS BLOGS Bonus Tips What Who When Where WhyIf you’re going to promote your onlinepresences please tell us who you are:Find us online! Find us online! Find us online! @mycompany /mycompany mycompany.com/social
    52. 52. BUSINESS BLOGS Bonus Tips What Who When Where WhyUse plugins and tools... •Google Analytics, Feedburner•Link shorteners (bit.ly ow.ly •Sitemeter, Statcounter•Mobile site (WPtouch) •HootSuite
    53. 53. BUSINESS BLOGSBonus Tips WhatWho When Where Why A bad blog post (this has been made up)
    54. 54. BUSINESS BLOGSBonus Tips WhatWho When Where Why A good blog post (this is what Darren actually wrote) www.darrenbarefoot.com
    55. 55. BUSINESS BLOGSBonus Tips WhatWho When Where Why Don’t blog for the money.* If you are genuine, real, and informative, that will be the natural result. *Unless you’re John Chow who makes money blogging by telling others how to make money blogging... and that’s your goal.
    56. 56. BUSINESS BLOGSBonus Tips WhatWho When Where WhyBlog posts aren’t just flyers or coupons. They’reinsight into what makes the company tick, theproducts people love, news, and information.Don’t “sell” with every post.
    57. 57. BUSINESS BLOGSBonus Tips WhatWho When Where Why You have a business already. Blog about why you have that business. Why it’s your PASSION and why customers are/should be passionate too.
    58. 58. REBECCA BOLLWITT @Miss604 @sixty4mediaMiss604.com/contact sixty4media.com/contact

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