Twitter For Business


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Twitter for Business is a workshop presentation I delivered to SME's in Worthing on 2nd September 2009.
What is Twitter; Why a business should be using Twitter and the Tools that you can use.

Published in: Business, Technology

Twitter For Business

  1. 1. Twitter for business<br />#twitterworkshop<br />By Andy & Sara Headworth<br />
  2. 2. Today’s Workshop<br />What is Twitter? <br />Why Twitter has become so important so quickly<br />Why your business needs to take note<br />How to get started<br />Which Twitter tools and applications you should use<br />Real life example with someone in this room……..but who?<br />
  3. 3. What is Twitter?<br />Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author&apos;s profile page and delivered to the author&apos;s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.<br />
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  5. 5. Twitter for business is not about……<br /><ul><li> sharing what you had for lunch today
  6. 6. wasting your time
  7. 7. about following what all the celebrities are doing each day
  8. 8. tweeting the daily news feed from your relevant industry
  9. 9. tweeting endless “buy my product/service” links</li></ul>Twitter for business is about…….<br /><ul><li>building your brand
  10. 10. developing your business network
  11. 11. gaining new knowledge
  12. 12. listening to your customers
  13. 13. engaging</li></li></ul><li>Why Twitter has become so important so quickly<br /><ul><li>7 Million users
  14. 14. 6,000 SME’s using every day in UK
  15. 15. 47% 18-34 age group
  16. 16. 31% 35-49 age group
  17. 17. 21% 50plus age group
  18. 18. 40% US vs60% International</li></li></ul><li>Twitter reached 23 million unique users in June<br />according to Compete, which was a 16 percent growth compared to May. <br />
  19. 19. 12 Big Twitter Questions<br />Will Twitter change the way you work?<br />Will traditional marketing die?<br />Are there now new rules of business because of Twitter?<br />Is newspaper advertising dead?<br />Will your staff need to spend all their time on Twitter?<br />Are you too busy for Twitter?<br />Is Twitter just for my kids?<br />Isn’t Twitter just a fad, surely it won’t last long?<br />Will Twitter instantly bring you business?<br />Shouldn’t we wait and ‘just see what happens’ with Twitter?<br />If we start using Twitter for business, won’t people criticise us?<br /> Can Twitter add value to our business?<br />
  20. 20. 12 Big Twitter Answers<br />No<br />No<br />No<br />No<br />No<br />No<br />No<br />No<br />No<br /> No<br />Yes<br /> Yes<br />
  21. 21. “Go fishing where the fish swim”<br />
  22. 22. Of key relevance to a business considering using Twitter<br />Audiences aged above 25 have experienced a huge 84% growth in Twitter adoption over the past 6 months<br />20% growth happening within the 55+ age range<br />Isn’t this your customer / client base?<br />
  23. 23. Ten reasons to use Twitter for business<br />Branding<br />Traffic <br />Networking <br />Notify customers immediately<br />Promote latest news<br />Find prospective corporate clients<br />Get feedback<br />Make friends with your peers<br /> Track your competitors<br /> SEO – your @name – inbound links – Google<br />
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  25. 25. Know your end goals before you start<br />Twitter is a powerful tool that can provide you access to a whole new world!. From networking to participating in stimulating conversations to building your brand and having some fun , you will get more out of Twitter if you begin with a goal in mind. <br />My goals on Twitter are:<br />Expand my network, by engaging with like minded people<br />Promote my brand (website, blog etc)<br />Identify potential business opportunities<br />Find new sources of knowledge (people and websites etc)<br />Sharing expertise , knowledge and opinion<br />Have some fun<br />
  26. 26.<br />Here<br />And don’t tick this box!<br />
  27. 27. Register your names<br />Fill in the bio AND upload a photo <br />Make sure you enter your <br />website URL <br />Use one of the platforms: Tweetdeck or Seismic Desktop <br />And remember…<br />only140 characters<br />
  28. 28. The Essentials<br />Tweet: an update message with a maximum length of 140 characters, visible by everyone including Google<br />Following:you see the tweets when people you follow update them<br />Followers: they see your tweets when you update Twitter<br />@replies:you reply with @username, and engage in conversation<br />Direct Messages: if you follow each other, you can send private direct messages to each other – DM’s<br /># hashtags: allows you to create categories, groups or topics for tweets that others can use as well<br />
  29. 29. The Essentials<br />Cont’d<br />How to make sure you get people following you<br />You must have a photo (or logo) as your image<br />Your bio must be complete – it is searchable<br />Understand the dynamics of Twitter – don’t sell, share<br />Variety<br />Info-tweet<br />Re-Tweet (RT)<br />Help Tweet<br />Postman Tweet<br />Smiley Tweet - entertain<br />Finally the ‘you’ tweet<br />Engage with your followers<br />Don’t be afraid to disagree or comment <br />Develop a tweeting strategy <br />Keep message consistent<br />Be interesting NOT boring<br /> Use other media – photos or video <br />
  30. 30. Finding Followers<br />1. Twittersearch .com– the primary twitter search tool<br />2. Twitter - Twitter searches the “real names” people enter in their bio fields, it’s a good place to begin your search.<br />3. -Tweepz lets you limit searches to specific parts of Twitter’s user information (like name, bio, and location), filter results by follower/following numbers, location, and other extracted terms, and greatly improves on the layout of the search results.<br />4. – TweepSearch lets you search by Twitter name or location, or search a specific username to get a list of all friends and followers. <br />4. – TwitDir is another search engine<br />5.– Nearly 6 million Twitter user profiles are indexed in Twellow and placed into a huge number of categories. You can search the entire lot of profiles, or confine searches to a single category. <br />6. - It is a directory of Twitter users organised by interests.<br />Alternatively you can of course just x-ray Twitter with Google - put into Google;<br /> &quot;add what you want to search for here&quot;<br />
  31. 31. Who do YOU follow and WHY?<br />At the beginning…………..anyone!! <br />As your numbers grow, you need to be more selective:<br /><ul><li> Would you follow anyone, anywhere just because they followed you?
  32. 32. MLM, Porn, dating sites, geeks, quoters etc
  33. 33. Do you know what you like reading on twitter?
  34. 34. Your industry, promotions, gossip, news, competitors etc?
  35. 35. Would you follow people who keep trying to sell you something?
  36. 36. Would you follow someone if they had no bio, photo and didn’t engage ( @reply)
  37. 37. Would you be interested if all they do is sell their product/service?</li></li></ul><li>Making Twitter Manageable<br />Tweetdeck<br />Seismic<br />desktop<br />…and of course mobile phones<br />
  38. 38. My Top 10 Tools for Twitter<br />manages the scheduling of your tweets<br /><br />feeds an RSS feed into your Twitter stream. This is how you can post your blog to Twitter automatically<br /><br />allows you to share photographs easily on Twitter<br /><br />automatically find you people to follow based on keywords<br /><br />this great tool will tell you all the Re-Tweets (RT’s) on Twitter for a specific URL. Great tracking tool for your URL’s<br /><br />
  39. 39. Cont’d<br /> - this converts URL’s into short URL’s (as there is a 140 character limit in Twitter.) It also tracks your tweets <br /> - your Personal Networking Assistant for Twitter, helping you identify relevant followers, recommending you to other users<br />– a tool that simply informs you when anyone is talking about you on Twitter<br />Google alerts – (not just for Twitter here) Just an awesome tool that searches Google and tells you when you are mentioned (whatever name you choose)<br /> - allows you to create and track trends, keywords, subjects or groups<br />Sara’s Bonus <br /> helps you get your tweets down to 140 characters!<br />
  40. 40. Groups on Twitter<br /> The best of the bunch because it’s so quick and easy to setup a group. Another good option is the ability to post messages just to your group or to the group and the public Twitter timeline at the same time. <br />Tweetdeck– create and track groups <br />Seismic Desktop - create and track groups <br />
  41. 41. Hashtags #<br /><ul><li> The hashtag or #tag added to a tweet acts as way to create categories, groups or topics for tweets that others can use as well.
  42. 42. Create a hashtag by adding a hash symbol (#) to the front of an appropriate keyword as you write your Twitter update (for example, #twitterworkshop.
  43. 43. Track the tagged conversations that interest you. Twitter updates that include a valid hashtag are indexed at, organized by tag, and available as individual RSS feeds. This means that you don't have to be a Twitter user to follow the conversation — it's visible to anyone.
  44. 44. Let’s say a group of folks are attending a workshop and tweeting their notes in real time. If everyone at that workshop were asked to add something like #mkt101 to their tweets, everyone present or not can see and share all the notes in one place.</li></li></ul><li>Trending Topics<br />Top 10 Today<br />This is why they are a trend<br />
  45. 45. Follow us on Twitter <br />@worthing<br />@sironasocialmed<br />@saraheadworth<br />@andyheadworth<br />01903 <br />680048<br />Call us today to book one of our fixed price packages to help get you <br />started with social media<br />