How to Target a Solid Social Media Following


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Learn how to target a solid Social Media fan base and following. At Prestige Insight, we believe in understanding your customer base and communicating directly to them.

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How to Target a Solid Social Media Following

  1. 2. <ul><li>Twitter – Top 5 Tools and System to Grow a Massive Targeted Twitter Following </li></ul><ul><li>Facebook – Top 10 Methods to Build a Massive Targeted Fan Base </li></ul><ul><li>Questions and Answers for 15 Minutes </li></ul>
  2. 3. <ul><li>Provide Excellent Content </li></ul><ul><li>Don't Always Post A Hyper Link On Every Post </li></ul><ul><li>Retweet and @ Reply others Industry Related </li></ul><ul><li>Customize Your Twitter Background  </li></ul><ul><li>Complete Your Profile With Keywords </li></ul><ul><li>Provide Excellent Content </li></ul>
  3. 4. <ul><li>Excellent Tools and Custom Automation </li></ul><ul><li>  </li></ul><ul><li>Professional Version Option </li></ul><ul><li>Use the Auto Unfollow when setting up </li></ul><ul><li>Auto Direct Message </li></ul><ul><li>Mass Delete of Direct Messages </li></ul><ul><li>Connect to Facebook </li></ul><ul><li>Connect to </li></ul>
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  5. 6. <ul><li>Yellow Pages of Twitter </li></ul><ul><li>  </li></ul><ul><li>Create an Extended Profile </li></ul><ul><li>Can Unfollow those with under 20 followers </li></ul><ul><li>Find Targeted Followers </li></ul>
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  7. 8. <ul><li>Hootsuite has similar functions to Social Oomph and great tracking tools. Great for scheduling Tweets but not recurring </li></ul><ul><li>Hootsuite will let you set up streams of Keywords and Hashtags to follow a trending topic and find targeted followers </li></ul><ul><li>Hootsuite will allow you to set up status updates for other Social Media sites and they also have mobile apps. </li></ul><ul><li>Tweetdeck is great for Direct Messaging, @ replies and Retweeting others. </li></ul><ul><li>Tweetdeck will allow you to create lists of favorite people you want to Reweet or connect with. </li></ul><ul><li>Suggest using both of these tools to manage your accounts </li></ul>
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  10. 11. <ul><li>Set up automated @ reply messages based on keywords. </li></ul><ul><li>Most people on Twitter check their @ replies and direct messages. </li></ul><ul><li>This isn't meant to Spam people but to build a relationship with a targeted following. </li></ul><ul><li>Send your @ reply message as if you were talking directly back to them, keep it personal. </li></ul>
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  12. 13. <ul><li>Refollow - a free Twitter tool that allows you to unfollow people that don't follow you back. </li></ul><ul><li>Hummingbird – is an application that allows you to mass unfollow all the people that don't follow you back. </li></ul><ul><li>You can mass follow other targeted and industry related accounts with one click as well. </li></ul>
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  15. 16. <ul><li>Start with Twellow first, clean up Twitter account of inactive followers. </li></ul><ul><li>Set up auto unfollow on Social Oomph. </li></ul><ul><li>Use Hummingbird or Refollow to unfollow all people not following back. </li></ul><ul><li>Find Top 20 Targeted Twitter accounts, add them to your favorites like bookmarking. </li></ul><ul><li>Follow the last 100 Followers on each Favorite account. These are the most active people on Twitter. </li></ul><ul><li>Only Follow 300 Per Day, wait 48 to 72 hours, then use Hummingbird or Refollow to unfollow all that don't follow back. </li></ul>
  16. 17. <ul><li>Suggest 5 to 7 Tweets per day </li></ul><ul><li>@ Reply 3 to 5 people per day </li></ul><ul><li>Retweet 1 to 3 people per day </li></ul><ul><li>Posting videos are becoming more popular now that they can play inside of Twitter page </li></ul><ul><li>10% to 20% of your Tweets can be a call to action about your business. </li></ul><ul><li>The other 80% to 90% needs to be information </li></ul><ul><li>  Repost other news and industry related information. </li></ul><ul><li>Don't always make every post about yourself or your business. </li></ul><ul><li>Lastly..... PROVIDE INTERESTING AND COMPELLING  CONTENT </li></ul>
  17. 19. <ul><li>Link your Twitter account to your Facebook fan page and automatically post your Facebook content to Twitter. </li></ul><ul><li>You can edit what gets posted, choosing from Status Updates, Photos, Links, Notes and Events. </li></ul>
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  19. 21. <ul><li>Grow your fan count by using Facebook’s own social ad feature. </li></ul><ul><li>It’s the most targeted traffic your money can buy. </li></ul><ul><li>To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” </li></ul><ul><li>From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market. </li></ul>
  20. 23. <ul><li>Select from a number of the new Facebook Social Plugins and place them on your website and blog. </li></ul><ul><li>The Fan Box widget is now the Like Box and it works well to display your current fan page stream and a selection of fans. </li></ul>
  21. 26. Include a link to your fan page in every email you send out. If you use web-based email, check out the Wisestamp signature add on.
  22. 29. <ul><li>Your fans can join your fan page via text message! You’ll need to get your first 25 fans and secure your username. </li></ul><ul><li>Then, to join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” </li></ul><ul><li>  </li></ul><ul><li>For example, text “Like JamesHickeySDEntrepreneur ” to 32665 (which spells out ‘FBOOK’ on your phone) and you become a Facebook fan of my page.  </li></ul>
  23. 30. <ul><li>Look at every piece of print media you use in your business. Your Facebook fan page (as well as Twitter and any other social sites you’re active on), should be clearly displayed. </li></ul><ul><li>Put your Facebook fan page link (and the logo) on your business cards, letterhead, brochure, print newsletter, magazine ads, products, etc. </li></ul>
  24. 32. <ul><li>If your business is run from physical premises, put a placard on the front desk letting your customers know you’re on Facebook. Ideally, you have a simple, memorable username. </li></ul><ul><li>Ask your customers to join right away via their mobile device and show you/your staff the confirmation for some kind of instant reward! </li></ul><ul><li>You might give out physical coupons promoting your fan page. For Restaurants, put the Facebook logo, your username and a call to action on your menus. </li></ul>
  25. 33. <ul><li>Assuming you have an opt-in email list, definitely send out an invitation to your subscribers via email letting them know about your fan page and encouraging them to join. </li></ul><ul><li>Ideally, provide them with a description of the page and an incentive to join. </li></ul>
  26. 35. <ul><li>Depending on how many friends you have, your relationship with your friends, how often you suggest fan pages/friends to your friends. </li></ul><ul><li>I do recommend monitoring the response to this technique. </li></ul>
  27. 37. <ul><li>Most people have a personal account but we have seen Facebook allow more businesses to open personal accounts with business names. </li></ul><ul><li>From these accounts, you can go really target the people you become friends with by location and targeted potential clients based on what Pages they follow. </li></ul><ul><li>We suggest adding a personal message to each friend request, kind of like, “I notice we are both part of the same fitness group on Facebook, lets be friends”. </li></ul>
  28. 39. <ul><li>Create Community Pages either based on location or topic. </li></ul><ul><li>More people are willing to follow a fun community page first before agreeing to like a business page. </li></ul><ul><li>Some examples would be, &quot;365 Things to do in San Diego&quot; or &quot;10,000 Women Who Love Shoe Shopping&quot; </li></ul><ul><li>From these pages, you can update all your fans and be the only one to advertise on this page. </li></ul>
  29. 41. <ul><ul><li>Post 1 to 3 times per day. </li></ul></ul><ul><ul><li>Make sure to comment when someone posts on your page or post. </li></ul></ul><ul><ul><li>Posting Videos are very easily done on Facebook </li></ul></ul><ul><ul><li>10% to 20% of your Status Updates can be a call to action about your business. </li></ul></ul><ul><ul><li>Repost other news and industry related information. </li></ul></ul><ul><ul><li>Don't always make every post about yourself or your business. </li></ul></ul><ul><ul><li>Lastly..... PROVIDE INTERESTING AND COMPELLING  CONTENT </li></ul></ul>
  30. 42. <ul><li> </li></ul><ul><li> prestigeinsight </li></ul><ul><li> </li></ul><ul><li>http://www.linkedin/campany/prestige-insight </li></ul>