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Twitter For Business

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Slides for my talk at the IABC luncheon March 16th, 2009.

You can view a video presentation (with audio) on:

sixty4media or Miss604.com

Published in: Business, Technology

Twitter For Business

  1. 2. Rebecca Bollwitt
  2. 3. for Business
  3. 5. What is it?
  4. 6. <ul><li>&quot;Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?&quot; </li></ul>
  5. 7. Saying as much as you can... ...in 140 characters at a time
  6. 8. How Twitter works
  7. 9. How Twitter works
  8. 10. How Twitter works
  9. 11. How Twitter works
  10. 12. How Twitter works
  11. 13. How To Get Started
  12. 14. How To Get Started <ul><ul><li>Sign up with a good name </li></ul></ul><ul><li>  </li></ul>
  13. 15. How To Get Started <ul><ul><li>Sign up with a good name </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Setup your profile </li></ul></ul><ul><li>  </li></ul>
  14. 16. How To Get Started <ul><ul><li>Sign up with a good name </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Setup your profile </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Start making updates </li></ul></ul><ul><li>  </li></ul>
  15. 17. How To Get Started <ul><ul><li>Sign up with a good name </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Setup your profile </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Start making updates </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Find people you want to follow </li></ul></ul><ul><li>  </li></ul>
  16. 18. How To Get Started <ul><ul><li>Sign up with a good name </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Setup your profile </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Start making updates </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Find people you want to follow </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Decide the best way to use Twitter for you </li></ul></ul><ul><li>  </li></ul>
  17. 19. Using Twitter beyond twitter.com <ul><li>SMS / Text Messaging </li></ul><ul><li>Smartphone Applications </li></ul><ul><li>Third Party Applications </li></ul><ul><ul><ul><li>Twitteriffic </li></ul></ul></ul><ul><ul><ul><li>Twirl </li></ul></ul></ul><ul><ul><ul><li>TweetDeck </li></ul></ul></ul><ul><ul><ul><li>Firefox Extensions </li></ul></ul></ul><ul><ul><ul><ul><li>Twitterfox </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Twitbin </li></ul></ul></ul></ul><ul><ul><ul><ul><li>TwitterBar </li></ul></ul></ul></ul>
  18. 20. Replies: @
  19. 21. The Retweet: RT
  20. 22. #hashtags http://search.twitter.com http://twitterfall.com
  21. 23. How Do You Use Twitter for Business?
  22. 24. Common Uses for Twitter <ul><li>Source: toprankblog.com </li></ul>
  23. 25. Twitter Effect: Miss604.com twitter updates per month website traffic over same period of time
  24. 26. Word of Mouth Effect @LuxorLV
  25. 27. Word of Mouth Effect @RagingBean
  26. 28. Real World: Japadog @japadog   (Photo by Roland Tanglao on Flickr.com)
  27. 29. Real World: Japadog
  28. 30. Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com
  29. 31. Real World: Japadog Photos by @tinybites (Karen Hamilton) on Flickr.com
  30. 32. Real World: Twestival @twestival @yvrtwestival
  31. 33. Real World: Twestival Globally: $250,000+ Vancouver: $4,000+
  32. 34. Twitter and World Events
  33. 35. For Your Business
  34. 36. twitter.com/YourBusiness
  35. 37. twitter.com/YourBusiness <ul><ul><li>Avoid link overload </li></ul></ul>
  36. 38. twitter.com/YourBusiness <ul><ul><li>Avoid link overload </li></ul></ul><ul><ul><li>Add value to your followers' stream </li></ul></ul>
  37. 39. twitter.com/YourBusiness <ul><ul><li>Avoid link overload </li></ul></ul><ul><ul><li>Add value to your followers' stream </li></ul></ul><ul><ul><li>Be conversational </li></ul></ul>
  38. 40. Taking Care of Business @WholeFoods - From Austin, TX corporate offices @FordDriveOne @FordTrucks @FordDriveGreen @umassdilo - NHL Director of Corporate Communications
  39. 41. for Business
  40. 42. @miss604 http://miss604.com @sixty4media http://sixty4media.com

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