AOIFE Conference 2011 twitter workshop
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Slides from a workshop I gave at the 2011 AOIFE (Association of Irish Festivals and Events) Conference. It covers the most recent twitter in Ireland usage stats, do's and don'ts for using Twitter, Strategic tips and top tips for twitter use for Festivals and Events.
![Aoife Flynn @stranded_aoife www. a squared.ie Twitter for Festivals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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AOIFE Conference 2011 twitter workshop
- 1. Aoife Flynn loves music, art, theatre, culture, fashion, food, the interweb. Consultant Arts marketeer & project manager www. a squared.ie twitter.com/stranded_aoife
- 4. Aoife Flynn @stranded_aoife www. a squared.ie Twitter Feed on home page
- 11. Aoife Flynn @stranded_aoife www. a squared.ie @GregansCastle
- 12. Aoife Flynn @stranded_aoife www. a squared.ie TweetDeck
- 14. Aoife Flynn @stranded_aoife www. a squared.ie Tweet Reach report for #bizfun
- 15. Bit.ly
- 18. DubCon Aoife Flynn @stranded_aoife www. a squared.ie
- 19. DubCon Aoife Flynn @stranded_aoife www. a squared.ie
- 24. Full text and slides www. a squared.ie/news.html Thank you!
Editor's Notes
- Numbers are deceptive though as 1) more people see twtter feeds via web and 2) Key influencers are on twitter. A huge percentage of journalists are on twitter for example and regularly use it to crowd source info for articles. A joint research study by Kantar Media and the Public Relations Institute of Ireland has shown that references to Twitter across print media in Ireland have increased from 16 mentions per month in January 2008 to 2,058 references per month in March 2011.For last two points see upcoming slides
- Pro’s and Con’s to this approach – Pro- allows you to update news easily, allows people to view your tweets even if they aren’t on twitter, allows you to keep homepage current outside of festival time. Particularly good if you are on a low budget for your site. More sophisticated sites could approach the twitter feed in a different way, highlighting the most recent tweet, or what people are saying about the festival
- Live: http://twitter.com/#!/your_activity
- Internal Response Policy – do you have any issues that are likely to arise, what can be said in a public forum, can you respond to every tweet, at what stage does the twitter manager have to check with a superior
- Check your @replies : this is especially true during festival time Add your phone via the web https://support.twitter.com/groups/34-apps-sms-and-mobile/topics/123-mobile-basics/articles/110250-how-to-add-your-phone-via-web
- Tuesday Evening
- Tuesday Evening
- Tuesday Evening Live: http://tweetreach.com/reach?q=%23bizfun
- Live: https://bitly.com/oh1Q0E+
- Hashtag means DubCon could capture this tweet and see it (other words in the update wouldn’t likely have been triggers) and the added value of Instagram means the location is shown
- Hashtag means DubCon could capture this tweet and see it (other words in the update wouldn’t likely have been triggers) and the added value of Instagram means the location is shown