Submission, Distribution and   Analytics of Mobile and          Web Apps                          Todd Marks              ...
Submission, Distribution and Analytics        This session will cover the following topics:    •    6 key steps to mobile ...
6 Key Steps To A Successful App3
Submission
Submission To The StoreAppleAndroid• 1 time $25 fee to create developer account5
Submission To The Store     Apple, Amazon, Nook Submission Workflow     .ipa and .apk binary files6
Submission To The Store7
Beta Distribution - Test Flight8
Beta, Production Crash Logs - Crashlytics9
Rejection
TAG – Covering Google’s Logo11
NetApp – “Would Make a Good Web App”12
Admiral – Unclear Login Instructions13
MyMakeup – Forcing Someone To Select A Charty14
UNLV – Allowing User to Renew Subscription15
GoEnglish – Location Services With No Benefit16
Yamaha – Core Data Migration Issue17
Monetization
Download Cost19
Why Pay? – Clickz Stats      • Expanded features and capabilities        (77 percent)      • Remove ads (44 percent)      ...
Mobile Ad Frameworks     Google AdSense     Millennial Media     iAd     AdMob     Brightroll     Greystripe     InMobi   ...
“Freemium”     • Free To Play. Costs to unlock additional       content     • Apple, Android and Amazon all Keep 30%     •...
Subscription      • Similar to Freemium which uses and In-App        Purchase      • Apple, Android and Amazon all Keep 30...
User Acquisition
User Acquisition      • Can no longer just stick it in the store      • Good SEO practice with        Social Media Marketi...
How Do They Find It – Clickz Stats      • Categories (57 percent)      • Search (57 percent)      • Featured - new (52 per...
Distribution
Distribution      • iOS Apps Must go into the App store      • Amazon and Kindle Apps must go into        their respective...
Engagement &  Retention
Engagement & Retention30
Analysis
Analysis      • Flurry      • Google        Analytics      • Appboy32
Questions?                Todd Marks                 President & CEO         todd.marks@mindgrub.com                      ...
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Submission, Distribution and Analytics of Mobile and Web Apps

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Submission, Distribution and Analytics of Mobile and Web Apps

  1. 1. Submission, Distribution and Analytics of Mobile and Web Apps Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
  2. 2. Submission, Distribution and Analytics This session will cover the following topics: • 6 key steps to mobile App success • How to submit your App to the store(s) • Common reasons an App can get rejected • How to monetize your App • How to gain users • How to distribute your App • How to keep users engaged and retained2
  3. 3. 6 Key Steps To A Successful App3
  4. 4. Submission
  5. 5. Submission To The StoreAppleAndroid• 1 time $25 fee to create developer account5
  6. 6. Submission To The Store Apple, Amazon, Nook Submission Workflow .ipa and .apk binary files6
  7. 7. Submission To The Store7
  8. 8. Beta Distribution - Test Flight8
  9. 9. Beta, Production Crash Logs - Crashlytics9
  10. 10. Rejection
  11. 11. TAG – Covering Google’s Logo11
  12. 12. NetApp – “Would Make a Good Web App”12
  13. 13. Admiral – Unclear Login Instructions13
  14. 14. MyMakeup – Forcing Someone To Select A Charty14
  15. 15. UNLV – Allowing User to Renew Subscription15
  16. 16. GoEnglish – Location Services With No Benefit16
  17. 17. Yamaha – Core Data Migration Issue17
  18. 18. Monetization
  19. 19. Download Cost19
  20. 20. Why Pay? – Clickz Stats • Expanded features and capabilities (77 percent) • Remove ads (44 percent) • Trial expired (35 percent) • To support the developer (22 percent) • Curiosity (16 percent)20
  21. 21. Mobile Ad Frameworks Google AdSense Millennial Media iAd AdMob Brightroll Greystripe InMobi Jumptap MdotMSAY Media ZestADZ21
  22. 22. “Freemium” • Free To Play. Costs to unlock additional content • Apple, Android and Amazon all Keep 30% • Barnes and Noble most likely will do the same22
  23. 23. Subscription • Similar to Freemium which uses and In-App Purchase • Apple, Android and Amazon all Keep 30%23
  24. 24. User Acquisition
  25. 25. User Acquisition • Can no longer just stick it in the store • Good SEO practice with Social Media Marketing • Dark Art of “App Store Optimization.”25
  26. 26. How Do They Find It – Clickz Stats • Categories (57 percent) • Search (57 percent) • Featured - new (52 percent) • Top 25 overall (52 percent) • Features - whats hot (48 percent) • Featured - personalized recommendations (e.g., Apples Genius) (18 percent) • Ads in other apps (12 percent)26
  27. 27. Distribution
  28. 28. Distribution • iOS Apps Must go into the App store • Amazon and Kindle Apps must go into their respective stores • Google Apps can be distributed a number of different ways including Email, posting on website and several 3rd Party distribution channels. • 3rd Party Distribution Channels include: Amazon, GetJar, AppBrain, Appsfire28
  29. 29. Engagement & Retention
  30. 30. Engagement & Retention30
  31. 31. Analysis
  32. 32. Analysis • Flurry • Google Analytics • Appboy32
  33. 33. Questions? Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub

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