The document outlines the top 5 apps beneficial for a mobile workforce, emphasizing categories like CRM, video conferencing, notetaking, cloud storage, and document management. It discusses the importance of choosing between free and paid applications, the trend towards bring your own device (BYOD), and security considerations for mobile devices. The document also details a development process for creating apps tailored to organizational needs.

1. Top 5 Apps to Facilitate
Mobile Workforce
Todd Marks
President & CEO
todd.marks@mindgrub.com

2. Overview Of Mobile

3. Convergence of Technology
3

4. Mobile Web Will Rule by 2015
Image from Mashable
4

5. Computing Paradigm Changes
5

6. Business Use Of Apps

7. Utility Apps :: Yamaha Customer Support
7

8. Business :: VOA News App
8

9. Customer Support :: DELL Customer Support
9

10. Games :: Discovery Scuba Adventures
10

11. Free vs. Paid

12. Do you charge money or not?
Free Paid
• Revenue from ads • Revenue from purchases
• Higher number of • Higher income per
downloads download
• Farther audience reach • Greater exposure in app
store
12

13. Smartphones vs. Tablets

14. Smartphones vs. Tablets
• Analyze Your Audience
• What device targets are right
for my organization?
14

15. Top 5 Apps
(categories)

16. #5: CRM
• ScanBizCards (paid)
• CardMunch (paid)
• Bump (free)
16

17. #4: Video Conferencing
• Adobe Connect (free)
• Webex (free)
17

18. #3: Notetaking
• Evernote (free)
• Dragon Dictation (free)
18

19. #2: Cloud Storage
• Splashtop (paid)
• box.net / Dropbox
• Remote Desktop
19

20. #1: Documents & Presentations
• Adobe Reader(free)
• iBooks (free)
• Quickoffice Pro HD (paid)
• Documents Free (free)
• Salesbag (paid)
20

21. BYOD
Bring Your Own Device

22. Good Reader
• Reader app for iPhone and iPad
• Reads many formats of
documents, images, audio/video
• Variety of syncing capabilities
• Provides device-level encryption
22

23. Good For Enterprise
GFE provides multi-level data encryption for all BYOD
devices:
• Data in motion: Provides strong encryption for all data
communicated to and from devices
• Data at rest: Provides strong encryption on all data
stored on devices
• Data in use: Separates personal and corporate data
23

24. Boxtone
• Manages BYOD mobile devices
• Security policy enforcement
• Real-time monitoring of devices
24

25. Future of Apps

26. Social, Location, Mobile (SoLoMo) :: 2010 Yelp
26

27. Augmented Reality :: viaPlace
27

28. Artificial Intelligence :: iPhone 4s / Siri
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter
28

29. Heads Up Display :: Google Glasses
And In the Future…
29

30. Development Process

31. 5 Steps To Get Started
1) Start small, with a clear vision
2) Do your research
3) It's all in your name -- and your brand
4) See if a DIY solution will really meet
your needs, and get ready for the next
steps
5) Know how to hire a developer
http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html
31

32. Questions?
Todd Marks
President & CEO
todd.marks@mindgrub.com