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Sven Juergens - Gamification World Congress 2015 - A Framework for implementing a Gamification Strategy into your Enterprise Learning Environment
This document outlines a framework for implementing a gamification strategy into an enterprise learning environment. It discusses evaluating the current situation, planning gamified learning activities, implementing them through an iterative process, and controlling the results. Key aspects include defining goals and the target audience, measuring outcomes, focusing on intrinsic motivation, getting feedback, and ensuring the activities are fun and provide instant responses. While gamification can increase motivation and engagement, it requires resources and expertise to implement properly.
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Sven Juergens - Gamification World Congress 2015 - A Framework for implementing a Gamification Strategy into your Enterprise Learning Environment
- 1. 1LITE Games GmbHwww.lite-games.com Sven Jürgens Marketing Manager A Framework for implementing a Gamification Strategy into your Enterprise Learning Environment www.lite-games.com
- 2. 2LITE Games GmbHwww.lite-games.com Overview • My thesis • E-Learning • Integrated Gamification • Why Gamification and E-Learning fits together • The Millennials and what they are looking for • Why intrinsic motivation is better • Requirements for a working strategy • This Framework will be EPIC • Pros and cons of gamified learning systems • Summary
- 3. 3LITE Games GmbHwww.lite-games.com My thesis ‚Gamification for E-Learning & advanced training.‘ • 16 Mindmaps • 20 interviews • 260 pages • 1215 items
- 4. 4LITE Games GmbHwww.lite-games.com E-Learning ‚Learning with technology.‘ • Mobile & dynamic • Interactive & digital • Instant feedback • Learning nuggets • Microlearning Breuer 2010, 18
- 5. 5LITE Games GmbHwww.lite-games.com Integrated Gamification ‚Integrated Gamification is the user-centered-design process of Game- Thinking to achieve predefined goals within non-game-contexts.‘ Sven Jürgens, 2015 • Holistic approach of implementation (contentual, temporal, formal) • Create a best-case solution for all employees • Strategic thinking • Games are ...? What was that again?
- 6. 6LITE Games GmbHwww.lite-games.com Why Gamification and E-Learning fits together ‚Using your E-Learning System should be fun.‘ • Instant feedback through digital infrastructure • Great content – videos, texts, sounds, graphics • Easy to use • Data collection • Attract younger people
- 7. 7LITE Games GmbHwww.lite-games.com The Millennials and what they are looking for ‚Millennials are known as today´s high-maintenance employees.‘ • Increasing demand for high-quality software & User Experience • High affinity for online services • Want to identify themselves with the work • Less patiently and claim instant feedback • Want free development of personality
- 8. 8LITE Games GmbHwww.lite-games.com Why intrinsic motivation is better ‚A design that focuses on intrinsic motivation is vital to learning success.‘ • Better longterm results • Provide a ‚path to mastery‘ • Freedom of choice • Is this lesson relevant for me and my work? • Collaboration vs. competition Own figure
- 9. 9LITE Games GmbHwww.lite-games.com Requirements for a working strategy ‚Every change process starts with information.‘ • Talk to the people • Corporate culture • Focus on long-term results • Is your company innovative and flexible? • Enough resources available? (Time, Money, Technology)
- 10. 10LITE Games GmbHwww.lite-games.com Framework - EPIC ‚This is an EPIC Framework.‘ Evaluation Planning Implementation Controlling
- 11. 11LITE Games GmbHwww.lite-games.com Framework - Evaluation ‚You have to analyse the status quo – that´s critical to the success of your Gamification Strategy.‘ • Define your goals and your target audience! • Can you measure your KPIs? • Make or buy? • What about your digital infrastructure? Can you give instant feedback? • Do you need Gamification anyway? Evaluation
- 12. 12LITE Games GmbHwww.lite-games.com Framework - Planning ‚At this stage you should combine corporate goals with user goals.‘ • Find some useful ideas to achieve predefined goals • Be creative and surprise the user • How does your learning-path look like? • Create flow within your quests and challenges • Is this activity fun? Planning
- 13. 13LITE Games GmbHwww.lite-games.com Framework - Implementation ‚Gamification should be an iterative design process.‘ • You will probably fail • Test in small groups • Is your system working? You need feedback, too • Rapid prototyping • Start again Implementation
- 14. 14LITE Games GmbHwww.lite-games.com Framework - Controlling ‚Did you finally reach your goals?‘ • Improve the system • The right challenges for the right employees? • Stable player journey? • Did you reach your KPIs? • User observation Controlling
- 15. 15LITE Games GmbHwww.lite-games.com Pros and cons of gamified learning systems ‚Well, it depends.‘ • Pro: – Increase intrinsic motivation (Competence, Autonomy & Relatedness) – Data & measurement – Interactivity & feedback • Con: – Missing know-how (User-insights, Games, Gamification) – Time-consuming & expensive – Data security & laws
- 16. 16LITE Games GmbHwww.lite-games.com Summary ‚Analyzing the status quo is the basis for your success.‘ • Ask why, what, who, how, when • Design for intrinsic motivation (Competence, Autonomy & Relatedness) • Do you have the right resources (Time, Money, Technology)? • Provide instant feedback, relevant infos and fun Evaluation Planning Implementation Controlling
- 17. 17LITE Games GmbHwww.lite-games.com Sven Jürgens Marketing Manager THANK YOU! Contact: sven.juergens@lite-games.com www.linkedin.com/in/svenjuergens www.twitter.com/sven_juergens www.lite-games.com