Innovating with Facebook Ads for RestaurantsVarun Gambhir
iOL Digital is proud to be associated with Out of The Blue, Mumbai - who have been most open to trying new ideas on Facebook, documented in the following slides. https://iol.digital
The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
This Presentation will give you in depth information about the modes of social media marketing any organization can do using Facebook. Facebook has a total user database of approximately 1.3 Billion users which is a major market for most of the organization which are trying to go virtual or Online.
Innovating with Facebook Ads for RestaurantsVarun Gambhir
iOL Digital is proud to be associated with Out of The Blue, Mumbai - who have been most open to trying new ideas on Facebook, documented in the following slides. https://iol.digital
The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
This Presentation will give you in depth information about the modes of social media marketing any organization can do using Facebook. Facebook has a total user database of approximately 1.3 Billion users which is a major market for most of the organization which are trying to go virtual or Online.
A visual online marketing strategy for restaurant owners.
Statistics gathered from http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/ who got their facts from a study released by SinglePlatform and Chadwick Martin Bailey.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
A visual online marketing strategy for restaurant owners.
Statistics gathered from http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/ who got their facts from a study released by SinglePlatform and Chadwick Martin Bailey.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
what good can come out of an application if it can't even reach the top of the search bar when typed in the correct keyword. Learn more at http://growthvalleys.com/mobile-app-marketing-in-india/
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
Marketing for mobile app begins when an idea turns into product. Perhaps, mobile app marketing is in huge demands due to the increasing number of mobile application uploaded on app stores. Now, you may be thinking of how I take my mobile app to different level, so that it can stand out. Thus, to solve your problem we have all 13 easy steps that will take your app marketing to next level.
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
A detailed guide with case studies for the top tactics for app store optimization. This covers mobile app store search optimization and user conversion.
eCommerce NG "Maximize the Potential of Mobile Commerce" (2)EmpathyBroker
This is the second presentation from the eCommerceNG event "Maximize the Potential of Mobile Commerce" that took place in Leeds on 19-Apr-2013.
This was delivered by Stephen Sumner, Sales and Marketing Director of Moda in Pelle and hugely experience eCommerce expert.
Insights on Android App Development, Marketing and MonetizationJayneel Patel
The presentation includes current market trends for android apps and elaborate the basic business model. It is focused in terms of insights on android app development, marketing and monetization for android apps. The presentation is also supported with significant data and case studies.
Related questions:
- How to mobile app marketing
- Tips about app marketing
- How to monetize mobile app
- How to start mobile app marketing
- Tips about mobile app marketing
- Tips about app moneization
- How to android app marketing
- How to android app monetization.
1. 9
Key
Mobile
App
Marke0ng
Elements
iOL
Digital
Marke0ng
Services
October
18,
2012
2. In
a
Nutshell
1.
Name,
descrip0on,
icon
&
screen
shots
2.
C
ompe0tors
and
Category
Mapping
WIP
Sneak
Peeks
and
Beta
Testers
3.
App
Store
Op0misa0on
4.
App
Review
Websites
5.
In-‐build
App
Share
Features
6.
User
Ra0ngs
and
Reviews
7.
Webpage
with
Engaging
video
8.
Paid
Promo0on
9.
3. Applica0on
Name
&
Descrip0on
•
We
should
name
and
describe
our
app
to
suit
exis0ng
app
market
search
trends
•
By
including
the
most
popular
and
relevant
search
keywords,
we
can
look
to
maximize
our
app’s
discovery
4. Applica0on
Icon
n
app’s
icon
conveys
the
app’s
purpose,
style,
and
is
the
first
interac0on
users
have
with
the
app
•
We
should
create
an
icon
that
stand’s
out
in
a
search
grid
on
the
user’s
device
•
We’ve
heard
Apple
doesn’t
feature
an
app
unless
they
believe
the
icon
is
well-‐designed
and
fits
the
overall
app
look
and
feel
•
5. App
Screen
Shots
•
Screenshots
are
an
essen0al
tool
to
turn
visitors
into
app
users
•
Our
screenshots
should
be
memorable,
informa0ve,
and
exci0ng
•
They
need
to
draw
a
visitor’s
eye
to
them,
explain
exactly
what
our
app
does,
and
convey
how
easy
your
app
is
to
use
6. Compe0tors
Mapping
•
With
the
amount
of
apps
in
app
stores
today,
there
will
mostly
exist
a
variety
of
compe0tors
whose
apps
are
similar
to
ours
We
should
take
note
of
all
our
ini0al
•
compe0tors
without
filtering
any
-‐
and
scale
it
down
to
the
top
4
or
5
heavy
contenders
A
1-‐star
app
with
only
a
handful
of
•
reviews
isn’t
likely
to
be
a
real
contender,
but
a
5-‐star
app
with
thousands
of
reviews
is
a
formidable
one
7. Category
Mapping
•
Because
so
many
downloads
are
driven
by
the
app
stores’
Top
Charts,
important
to
choose
the
category
it’s
that
will
give
our
app
the
best
shot
of
ranking
highly
•
T
he
reality
is
that
all
categories
are
not
created
equally.
For
instance,
the
Social
category
will
drive
more
downloads
than
the
Lifestyle
category
•
However,
an
app
will
have
a
harder
0me
ranking
highly
in
the
Social
category
than
in
the
Lifestyle
one
8. WIP
Sneak
Peeks
&
Beta
Testers
•
Should
we
like,
we
can
pitch
the
Hungama.com
app
WIP
sneak
peeks
interested
and
leading
mobile
app
to
review
websites,
to
create
pre
launch
buzz
•
Similarly,
we
can
also
approach
websites
like
iBetaTest.com
and
BetaBait.com
-‐
to
recruit
volunteers
to
beta
test
the
Hungama.com
app,
before
launch
9. App
Store
Op0miza0on
•
Over
65%
of
consumers
find
apps
via
search
in
an
app
store
•
By
using
an
app
store
op0misa0on
so`ware,
we
can
analyse
and
op0mize
our
app
store
presence
to
beat
compe00on
•
While
a
variety
of
analy0cs
tools
exist
that
can
perform
a
subset
of
the
func0ons
,
two
most
prominent
are
App
Annie
and
MobileDevHQ
10. App
Review
Websites
•
A
high
percentage
of
downloads
for
new
apps
occur
a`er
the
app
has
been
reviewed
by
an
app
review
website,
or
other
earned
media
outlets
It’s
important
to
reach
out
to
these
media
outlets
in
order
to
drive
•
a
burst
of
downloads
at
launch
11. In-‐Built
App
Share
Features
•
Word
of
mouth
is
another
important
way
new
users
can
find
an
app
We
should
do
everything
in
our
power
•
to
make
it
easy
for
users
to
share
the
app,
as
well
as
the
content
within
an
app
•
It’s
also
important
to
make
sharing
the
app
itself
dead
simple,
be
with
via
SMS,
Twiber,
Facebook,
email,
etc
•
The
simpler
we
make
sharing
the
app,
the
more
users
will
engage
in
the
process
of
sharing
12. User
Ra0ng
and
Reviews
•
Where
an
app
ranks
in
Search
Results,
and
to
a
certain
extent
Top
Charts
-‐
relies
on
how
many
ra0ngs
it
has,
and
how
high
those
ra0ngs
are
•
It’s
cri0cal
for
our
app’s
success
to
receive
as
many
5
star
ra0ngs
as
possible
The
most
simple
way
is
to
ask
for
ra0ngs
•
from
within
the
app,
as
users
are
engaging
on
it
As
example,
the
app
Move
the
Box
0ed
•
virtual
currency
to
ra0ng
their
app
-‐
if
a
user
runs
out
of
tokens,
they
can
rate
the
app
to
earn
more!
13. Website
and
Engaging
Video
Any
online
ar0cle
about
our
app
is
likely
•
to
link
to
two
places
-‐
our
homepage
&
our
app’s
page
in
an
app
store
Whenever
a
poten0al
user
searches
•
Google
for
our
app,
they’ll
find
both
our
app’s
detail
page
and
our
web
homepage
-
This
makes
building
a
great
web
landing
page
a
necessary
tool
to
convert
web
visitors
into
users
•
Our
app’s
detail
page
in
the
app
store
is
a
very
limited,
non-‐rich
and
non-‐
customized
experience
-‐
hence,
our
web
page
should
be
the
opposite
-‐
rich,
enjoyable,
and
engaging
-‐
using
video
and
images
where
possible
Click
on
Image
to
See
Video
14. Paid
Promo0on
•
In-‐Mobile
Adver0sing
-
Using
networks
like
Jumptap
and
TapJoy,
we
can
promote
our
app
to
users
while
they’re
on
their
mobile
device
•
Search
Adver0sing
-
Buying
relevant
search
keywords
on
search
engines
like
Google,
leading
back
to
the
app
download
homepage
•
Social
Media
Adver0sing
-
Pay
per
click
adver0sing,
to
a
targeted
demographic,
geography,
and
with
the
ability
to
serve
broad
and
precise
interest-‐based
ads
15. Your
Feedback
9
Key
Mobile
App
Marke0ng
Elements
iOL
Digital
Marke0ng
Services
October
18,
2012