1. Customer Support

2. Case Study :: GEICO Customer Support
2

3. Case Study :: DELL Customer Support
3

4. Case Study :: Yamaha Customer Support
4

5. Mobile Campaigns

6. iPad Applications : GEICO Glovebox
6

7. Dawn of the Social
Consumer

8. The Dawn of the Social Consumer
•Tweet…. ReTweet
•Like
•Share
•Check-in
•Group Buy
•QR Code Scan
•RFID
•Augmented Reality
(Nov 3, 2010, Fast Company)
8

9. The Dawn of the Social Consumer
9

10. Augmented Reality :: GEICO
10

11. Case Study: GEICO Tailgate
11

12. Case Study: GEICO Tailgate
12

13. 2010 Yelp :: Augmented Reality
13

14. LBS & Augmented
Reality
14

15. www.viaplace.com
15

16. Convention & Visitors Associations
16

17. Convention & Visitors Associations
17

18. Case Study :: Sonoma County, CA
18

19. Johns Hopkins > Wayfinding
19

20. viaPlace - Augmented Reality
20

21. viaPlace - Augmented Reality
21

22. Triggers
22

23. QR Codes
23

24. 24

25. 2011 AR Triggers :: QR Codes
25

26. Game Dynamics

27. Mobile Gaming :: Scuba Adventures
27

28. Mobile Gaming :: Art & Science Worlds
28

29. Mobile Gaming :: GEICO Arcade
29

30. Human Computer
Interaction

31. Minority Report (2002)
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter
31

32. Multi-Touch Screens (2006-2007)
TED2006
32

33. Artificial Intelligence

34. IBM Deep Blue (1997)
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter
34

35. IBM Watson (2010)
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter
35

36. iPhone 4s / Siri
Usenet  Wikis  ICQ
Friendster  LinkedIn  MySpace  Facebook  Twitter
36

37. Next Paradigm Shift

38. Are We Cyborgs?
“We need a new legal
concept of what it is
to be a person”
Accelerando (2005), Charles Stross
38

39. 2012 Augmented Reality
And In the Future…
39

40. The Development Process

41. 5 Steps To Get Started
1) Start small, with a clear vision
2) Do your research
3) It's all in your name -- and your brand
4) See if a DIY solution will really meet
your needs, and get ready for the next
steps
5) Know how to hire a developer
http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html
41

42. Mobile Development Process
42

43. Questions?
Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub