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Software Development Lifecycle 101
This document provides an overview of the mobile app development lifecycle and mobile marketing. It discusses the development process, including requirements, platforms, environments, distribution and tools. It also covers topics like native vs mobile web apps, testing, bug tracking and project management. Lastly, it discusses mobile marketing strategies, metrics and frameworks for measuring ROI. The goal is to give an end-to-end view of getting a mobile app idea to market.
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Software Development Lifecycle 101
- 1. Software Development Lifecycle 101 Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
- 2. Software Development Lifecycle101 This session will cover the following topics: • It All Starts With a Clear Vision and Good Requirements • Native vs. Mobile Web Apps • The Development Process • iOS vs. Android Development Environments • How To Market Your App 2
- 3. 5 Steps ToGet Started 1) Start small, with a clear vision 2) Do your research 3) It's all in your name -- and your brand 4) See if a DIY solution will really meet your needs, and get ready for the next steps 5) Know how to hire a developer http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html 3
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- 5. Native vs. MobileWeb 5
- 6. Native vs. MobileWeb (Facebook) Facebook’s move to a native app • Faster performance • Use of native controls • Offline storage 6
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- 10. iOS – XcodeIDE 10
- 11. Java – EclipseIDE 11
- 12. Test Flight –Beta Distribution 12
- 13. Crashlytics – CrashReporting 13
- 14. Bugzilla – BugTracking 14
- 15. Basecamp – ProjectManagement 15
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- 17. 6 Key StepsFor A Successful App 17
- 18. Mobile Marketing Mobile Marketing is an engagement with mobile device users to generate exposure, opportunity and sales. 18
- 19. Mobile Marketing Methodology A Good Mobile Marketing Campaign1: • Know your audience • Establish your budget in advance • Choose How to deploy your mobile marketing message QRcodes Mobile Web SMS Augmented Reality In-App Advertising Mobile Gaming Social Media Integration Ecommerce Marketing Apps Discount and Specials Native Apps LBS / Tours • Build Long-Term Relationships 1http://www.business2community.com/mobile-apps/how-to-create-mobile-marketing-campaigns-that-win-0225899 19
- 20. Mobile Marketing ROI Thesteps to achieve a solid ROI on a mobile marketing initiative are as follows: 20
- 21. Mobile Marketing Stepsto Measure ROI 1) Establish - a Baseline to measure results 2) Create an Activity Timeline Activites, Social Data, Web Data, Transactions 3) Monitor – Sales Revenue How often customers make transactions. How many customers you are reaching. How much customers are spending. (Gain from Investment - Cost of Investment) ROI = Cost of Investment 21
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- 24. Mobile Ad Frameworks,Flurry Google AdSense Millennial Media iAd AdMob Brightroll Greystripe InMobi Jumptap MdotMSAY Media ZestADZ 24
- 25. Questions? Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub