Social Media CIM London May 2012
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The document provides an overview of the latest digital marketing techniques presented by Daniel Rowles. It covers changes to platforms like Google, Facebook, and LinkedIn, as well as measurement tools and strategies. Key topics include social media measurement best practices, multi-channel marketing funnels, and the importance of people over analytics data in driving ROI and success online. The presentation emphasizes setting objectives, selecting appropriate channels, and using measurement to engage audiences and continuously improve strategies.
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Social Media CIM London May 2012
- 1. Innovate with Intelligence: Latest Digital Marketing Techniques Daniel Rowles
- 2. Who Am I? • Daniel Rowles • CIM Course Director • 14 Years experience in digital marketing – Both client and agency side • BBC, Vodafone, MasterCard, Warner Bros, Boots, John Lewis • @danielrowles
- 3. Show of Hands….. Google (or any other) Analytics Facebook LinkedIn Twitter Pinterest Google+
- 4. What I’ll Cover • Latest changes • Planning • Measurement (and pitfalls) 4
- 7. Social Proof
- 8. Google Privacy Policy ‘we can tell you that you’ll be late for a meeting based on your location, your calendar and the local traffic conditions.’
- 9. Volume-based metrics • 10 Million ‘Likes’! • What does that mean? – Engagement – Sentiment – Share of Voice – Revenue
- 10. EdgeRank
- 12. Google Goggles and visual search http://www.google.com/mobile/goggles
- 13. Recognzr http://www.tat.se/
- 15. Viralheat
- 16. Radian6
- 23. The Dangers of Last Click
- 25. Rule for Magnificent Web Success • For every $10 spent on analytics data • Spend $90 on people to tell you what it means • Avinash Kaushik - Google
- 26. The path to ROI
- 29. Conclusions • Set objectives • Select appropriate channels • Measure, engage and improve
- 30. Thank you • @DanielRowles • danielrowles@me.com • www.targetinternet.com
Editor's Notes
- Rev PA1