Downloaded 18 times
Uploaded byMindgrub Technologies
Submission, Distribution and Analytics of Mobile and Web Apps
This document summarizes key steps for mobile app success, including submission to app stores, distribution, monetization, user acquisition, engagement, and analytics. It outlines the submission process and common reasons for rejection on Apple and Android stores. It also discusses monetization strategies like paid downloads, freemium, and subscriptions models. User acquisition methods covered include search engine optimization, social media, and app store optimization. The document concludes with distributions options and tools for analyzing user engagement and retention.
More Related Content
Similar to Submission, Distribution and Analytics of Mobile and Web Apps
More from Mindgrub Technologies
![Vibe Coding vs. Spec-Driven Development [Free Meetup]](https://cdn.slidesharecdn.com/ss_thumbnails/vibecodingvsspecdrivendevelopment-251209105622-43f455e7-thumbnail.jpg?width=640&height=640&fit=bounds)
Submission, Distribution and Analytics of Mobile and Web Apps
- 1. Submission, Distribution and Analytics of Mobile and Web Apps Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub
- 2. Submission, Distribution andAnalytics This session will cover the following topics: • 6 key steps to mobile App success • How to submit your App to the store(s) • Common reasons an App can get rejected • How to monetize your App • How to gain users • How to distribute your App • How to keep users engaged and retained 2
- 3. 6 Key StepsTo A Successful App 3
- 4.
- 5. Submission To TheStore Apple Android • 1 time $25 fee to create developer account 5
- 6. Submission To TheStore Apple, Amazon, Nook Submission Workflow .ipa and .apk binary files 6
- 7. Submission To TheStore 7
- 8. Beta Distribution -Test Flight 8
- 9. Beta, Production CrashLogs - Crashlytics 9
- 10.
- 11. TAG – CoveringGoogle’s Logo 11
- 12. NetApp – “WouldMake a Good Web App” 12
- 13. Admiral – UnclearLogin Instructions 13
- 14. MyMakeup – ForcingSomeone To Select A Charty 14
- 15. UNLV – AllowingUser to Renew Subscription 15
- 16. GoEnglish – LocationServices With No Benefit 16
- 17. Yamaha – CoreData Migration Issue 17
- 18.
- 19.
- 20. Why Pay? –Clickz Stats • Expanded features and capabilities (77 percent) • Remove ads (44 percent) • Trial expired (35 percent) • To support the developer (22 percent) • Curiosity (16 percent) 20
- 21. Mobile Ad Frameworks Google AdSense Millennial Media iAd AdMob Brightroll Greystripe InMobi Jumptap MdotMSAY Media ZestADZ 21
- 22. “Freemium” • Free To Play. Costs to unlock additional content • Apple, Android and Amazon all Keep 30% • Barnes and Noble most likely will do the same 22
- 23. Subscription • Similar to Freemium which uses and In-App Purchase • Apple, Android and Amazon all Keep 30% 23
- 24.
- 25. User Acquisition • Can no longer just stick it in the store • Good SEO practice with Social Media Marketing • Dark Art of “App Store Optimization.” 25
- 26. How Do TheyFind It – Clickz Stats • Categories (57 percent) • Search (57 percent) • Featured - new (52 percent) • Top 25 overall (52 percent) • Features - what's hot (48 percent) • Featured - personalized recommendations (e.g., Apple's Genius) (18 percent) • Ads in other apps (12 percent) 26
- 27.
- 28. Distribution • iOS Apps Must go into the App store • Amazon and Kindle Apps must go into their respective stores • Google Apps can be distributed a number of different ways including Email, posting on website and several 3rd Party distribution channels. • 3rd Party Distribution Channels include: Amazon, GetJar, AppBrain, Appsfire 28
- 29. Engagement & Retention
- 30.
- 31.
- 32. Analysis • Flurry • Google Analytics • Appboy 32
- 33. Questions? Todd Marks President & CEO todd.marks@mindgrub.com @mindgrub