App key path of success
App (and/or) Mobile Web
Pre-Launch mkt & PR
Press release
Media
Events
App stores and ASO
Naming the app
App Icon & USP
App best practices, strategies, tools
Business model insights
App revenus
Legal, success and failure essentials
Why You Should Be In The Mobile Apps Business!Bobby Wan
Â
âHow To DOMINATE A Virtually Untapped $4.4 Billion Dollar Market Place And Create Your Own Professional App Within Minutes. Fast, Easy And Simple To Use!â
The World's Easiest To Use And Feature Rich App Builder Tool.
If you're in Business â you're in the App Business â it's as simple as that!
To Your Success,
Bob
http://tiny.cc/41ygwx
Publishing Your First Paid App on AppExchange: The Inside ScoopSalesforce Developers
Â
Are you thinking of building an app to sell on AppExchange? Are you just about to publish your paid app? Join us for tips and tricks on how to get the most out of AppExchange before you hit that "publish" button. After this session you will have a better idea of how AppExchange works, how to generate more leads from AppExchange, and how to give your app the best chance for success.
HANDI Health Apps Presentation: NEC November 2013Scott Hague
Â
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. Weâve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your eventâs app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Mobile App Development Approach: Choosing the Right Strategy for a Winning Go...Velvetech LLC
Â
Considering the right mobile app development strategy?
To help you with that, Velvetech shares slides from the recent webinar on choosing a winning mobile development approach.
We cover different mobile development approaches, including native, cross-platform, and progressive web apps. Youâll discover the pros and cons of each approach and the most common mistakes in their application.
We also look at how different mobile development approaches match the business needs, and answer such questions as âWhy choosing a native approach is the best option for my fintech app?â
As a bonus tip, we discuss the launch and post-launch marketing efforts to help the apps perform well in the app stores right from the first release. We advise on how to get the most out of the platform-specific features such as advanced push notifications and app store optimization.
On top of that, we explore real-world examples of successful shifts from past technologies to new mobile development approaches. The case studies feature the apps from our portfolio and industry leaders like Facebook and Google.
Get essential insights in our on-demand webinar: https://www.velvetech.com/events/mobile-app-development-approach/
Why You Should Be In The Mobile Apps Business!Bobby Wan
Â
âHow To DOMINATE A Virtually Untapped $4.4 Billion Dollar Market Place And Create Your Own Professional App Within Minutes. Fast, Easy And Simple To Use!â
The World's Easiest To Use And Feature Rich App Builder Tool.
If you're in Business â you're in the App Business â it's as simple as that!
To Your Success,
Bob
http://tiny.cc/41ygwx
Publishing Your First Paid App on AppExchange: The Inside ScoopSalesforce Developers
Â
Are you thinking of building an app to sell on AppExchange? Are you just about to publish your paid app? Join us for tips and tricks on how to get the most out of AppExchange before you hit that "publish" button. After this session you will have a better idea of how AppExchange works, how to generate more leads from AppExchange, and how to give your app the best chance for success.
HANDI Health Apps Presentation: NEC November 2013Scott Hague
Â
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. Weâve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your eventâs app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Mobile App Development Approach: Choosing the Right Strategy for a Winning Go...Velvetech LLC
Â
Considering the right mobile app development strategy?
To help you with that, Velvetech shares slides from the recent webinar on choosing a winning mobile development approach.
We cover different mobile development approaches, including native, cross-platform, and progressive web apps. Youâll discover the pros and cons of each approach and the most common mistakes in their application.
We also look at how different mobile development approaches match the business needs, and answer such questions as âWhy choosing a native approach is the best option for my fintech app?â
As a bonus tip, we discuss the launch and post-launch marketing efforts to help the apps perform well in the app stores right from the first release. We advise on how to get the most out of the platform-specific features such as advanced push notifications and app store optimization.
On top of that, we explore real-world examples of successful shifts from past technologies to new mobile development approaches. The case studies feature the apps from our portfolio and industry leaders like Facebook and Google.
Get essential insights in our on-demand webinar: https://www.velvetech.com/events/mobile-app-development-approach/
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
Â
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
2018 iOS Mobile App Promotion Strategy Templateunfunnel
Â
http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template
How to Create Lovable Campaigns for iOS & Android Smartphone Apps - includes a step-by-step guide to traffic and conversion optimization.
Get the full excel template HERE:
https://shop.unfunnel.com/product/epublications/ios-mobile-app-marketing-strategy-template
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesnât stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
Los datos no engaĂąan: las empresas de retail cada vez apuestan mĂĄs por el canal mĂłvil mediante la creaciĂłn de apps, pero Âżbasta con tener una app? Definitivamente, no. Para triunfar es necesario ademĂĄs promocionarla. AhĂ es donde entra en juego el app marketing y las tĂŠcnicas ASO.
How to Build Your Appâs Brand on the App Stores | APS WFH 2020Phiture
Â
The main goal of this presentation is to show mobile publishers why the brand is important, how to build a brand and what role ASO plays in this process.
Prepared by Anton Tatarynovich and Katia Covaci, ASO consultants at Phiture.
Want to learn more? Visit us at:
phiture.com - our website.
asostack.com - our ASO blog.
mobilegrowthstack.com - our mobile growth & retention blog.
Comprehensive report on One Plus Brand which includes detailed website audit, social media benchmarking, value proposition, customer journey, POEM framework, target customers, buyer persona and KPI's used to track campaigns of One Plus brand
Mobile application development is similar to Web application development and has its roots in more traditional software development. However, is that mobile applications (apps) are often written specifically to take advantage of the unique features a particular mobile device offers.Â
Insights on Android App Development, Marketing and MonetizationJayneel Patel
Â
The presentation includes current market trends for android apps and elaborate the basic business model. It is focused in terms of insights on android app development, marketing and monetization for android apps. The presentation is also supported with significant data and case studies.
Related questions:
- How to mobile app marketing
- Tips about app marketing
- How to monetize mobile app
- How to start mobile app marketing
- Tips about mobile app marketing
- Tips about app moneization
- How to android app marketing
- How to android app monetization.
We are a quality web app development company located in Canada. We have extensive experience in all aspects of software development, from mobile apps to enterprise systems. You can hire us for freelance work or contract web app development for your company or project.
8 smart strategies to boost your mobile app downloads!Shelly Megan
Â
These days architecting an outstanding mobile application is not enough to ensure success. Some smart promotional strategies also need to be practiced for increasing the number of app downloads. They are establishing brand awareness, optimizing the app for the app store, encouraging user-reviews and referrals, CPI campaigns, focussing on app-usage analytics, etc.
Whitepaper - how to launch a mobile app successfully!RG Infotech
Â
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments â Before Launch, During Launch, and After Launch.
cybersĂŠcuritĂŠ municipale, une affaire de tousMichelle Blanc
Â
PrÊsentation lors d'une confÊrence sur la cybersÊcuritÊ pour une municipalitÊ du QuÊbec. Impacts d'une cyberattaque, exemples d'hameçonnage, ingÊnierie sociale, types d'attaques, cybermenaces et tÊlÊ-travail.
CriminalitĂŠ urbaine et medias sociaux-23.pptxMichelle Blanc
Â
je ferai une mini confĂŠrence d'ouverture pour un dĂŠbat sur la criminalitĂŠ urbaine et les mĂŠdias sociaux lors d'un colloque du PLAN - PĂ´le lavallois d'enseignement supĂŠrieur en arts numĂŠriques et ĂŠconomie crĂŠative
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Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
Â
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
2018 iOS Mobile App Promotion Strategy Templateunfunnel
Â
http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template
How to Create Lovable Campaigns for iOS & Android Smartphone Apps - includes a step-by-step guide to traffic and conversion optimization.
Get the full excel template HERE:
https://shop.unfunnel.com/product/epublications/ios-mobile-app-marketing-strategy-template
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesnât stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
Los datos no engaĂąan: las empresas de retail cada vez apuestan mĂĄs por el canal mĂłvil mediante la creaciĂłn de apps, pero Âżbasta con tener una app? Definitivamente, no. Para triunfar es necesario ademĂĄs promocionarla. AhĂ es donde entra en juego el app marketing y las tĂŠcnicas ASO.
How to Build Your Appâs Brand on the App Stores | APS WFH 2020Phiture
Â
The main goal of this presentation is to show mobile publishers why the brand is important, how to build a brand and what role ASO plays in this process.
Prepared by Anton Tatarynovich and Katia Covaci, ASO consultants at Phiture.
Want to learn more? Visit us at:
phiture.com - our website.
asostack.com - our ASO blog.
mobilegrowthstack.com - our mobile growth & retention blog.
Comprehensive report on One Plus Brand which includes detailed website audit, social media benchmarking, value proposition, customer journey, POEM framework, target customers, buyer persona and KPI's used to track campaigns of One Plus brand
Mobile application development is similar to Web application development and has its roots in more traditional software development. However, is that mobile applications (apps) are often written specifically to take advantage of the unique features a particular mobile device offers.Â
Insights on Android App Development, Marketing and MonetizationJayneel Patel
Â
The presentation includes current market trends for android apps and elaborate the basic business model. It is focused in terms of insights on android app development, marketing and monetization for android apps. The presentation is also supported with significant data and case studies.
Related questions:
- How to mobile app marketing
- Tips about app marketing
- How to monetize mobile app
- How to start mobile app marketing
- Tips about mobile app marketing
- Tips about app moneization
- How to android app marketing
- How to android app monetization.
We are a quality web app development company located in Canada. We have extensive experience in all aspects of software development, from mobile apps to enterprise systems. You can hire us for freelance work or contract web app development for your company or project.
8 smart strategies to boost your mobile app downloads!Shelly Megan
Â
These days architecting an outstanding mobile application is not enough to ensure success. Some smart promotional strategies also need to be practiced for increasing the number of app downloads. They are establishing brand awareness, optimizing the app for the app store, encouraging user-reviews and referrals, CPI campaigns, focussing on app-usage analytics, etc.
Whitepaper - how to launch a mobile app successfully!RG Infotech
Â
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments â Before Launch, During Launch, and After Launch.
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cybersĂŠcuritĂŠ municipale, une affaire de tousMichelle Blanc
Â
PrÊsentation lors d'une confÊrence sur la cybersÊcuritÊ pour une municipalitÊ du QuÊbec. Impacts d'une cyberattaque, exemples d'hameçonnage, ingÊnierie sociale, types d'attaques, cybermenaces et tÊlÊ-travail.
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Â
je ferai une mini confĂŠrence d'ouverture pour un dĂŠbat sur la criminalitĂŠ urbaine et les mĂŠdias sociaux lors d'un colloque du PLAN - PĂ´le lavallois d'enseignement supĂŠrieur en arts numĂŠriques et ĂŠconomie crĂŠative
Les mĂŠtavers, rĂŠalitĂŠ virtuelle, augmentĂŠe et mixteMichelle Blanc
Â
RĂŠalitĂŠ virtuelle, RĂŠalitĂŠ augmentĂŠe, RĂŠalitĂŠ mixte
Les mĂŠtavers
Second Life vs Horizon World
Second Life et comment on a oubliĂŠ le passĂŠ et fait table rase de ses nombreuses innovations
ConsidĂŠrations marketing et entrepreneuriales
Hyper rĂŠalitĂŠ
Les ĂŠtapes d'une prĂŠsence web et sociale rĂŠussieMichelle Blanc
Â
Phase 1 : Ăcoute et monitorage
Phase 2 : CrĂŠation de ses profils et de son image de marque
Phase 3 : CrĂŠation de contenus
Phase 4 : Distribution des contenus et promotion de ceux-ci
Phase 5 : CrĂŠation dâune communautĂŠ
Phase 6 : Mesurez, analysez et ajustez le tir
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Monitorage, veille et comment chercher sur le webMichelle Blanc
Â
⢠Les types de veille
⢠Monitorage organisationnel
⢠Les outils de monitorage et de veille
⢠Monitorage collaboratif
⢠Les ÂŤ sites dâautoritĂŠs Âť
⢠Les influenceurs du secteur
⢠Cas DessinsDrummond
RÊdiger pour le web et les mÊdias sociaux de façon stratÊgiqueMichelle Blanc
Â
⢠La rÊdaction Web, storyline et les diverses politiques Êditoriales
⢠Comment Êcrire pour le Web
⢠Lâanalyse de mots-clĂŠs
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Quâest-ce que le marketing de contenus et pourquoi la publicitĂŠ coute cher et...Michelle Blanc
Â
⢠Le web est comme lâunivers
⢠Comment la publicitÊ a changÊ en 50 ans?
⢠Les diffÊrents types de fraudes par clic
⢠Pourquoi payer pour des statuts ÂŤ sponsorisĂŠs Âť sur Facebook câest se tirer dans le pied?
⢠Les diffĂŠrents types de contenus et la ÂŤ valeur diffĂŠrentielle Âť dâun mĂŞme contenu selon le conduit.
⢠La question des produits dÊrivÊs du contenu
o Les cas Lego et SpiceTrekkers
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- Tools and techniques to keep you a step ahead
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
Â
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were deliveredâall to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
Youâll learn:
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- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, weâll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumersâ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumersâ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) âAlternativeâ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. Iâll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
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-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
Â
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
Â
In this session, Demandbaseâs Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
Â
TL;DR. These are the three themes that stood out to us over the course of last month.
1ď¸âŁ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2ď¸âŁ Instagramâs new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3ď¸âŁ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push âcollabsâ more too.
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youâll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youâll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerâs journey. By the end of the session, youâll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
⢠Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
⢠Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
⢠Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
⢠Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
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App marketing, PR, best practices and business model
1. Marketing NumĂŠrique
Michelle Blanc M.Sc
App marketing, PR, best practices and business
model
(extract from a confidential report for www.csircorp.com )
2. table of contents
â˘App key path of success
⢠App (and/or) Mobile Web
⢠Pre-Launch mkt & PR
⢠Press release
⢠Media
⢠Events
⢠App stores and ASO
⢠Naming the app
⢠App Icon & USP
2
3. table of contents
⢠App best practices, strategies, tools
⢠Business model insights
⢠App revenus
⢠Legal, success and failure essentials
3
8. Mobile web vs. app traffic for top 50 mobile
properties
8
Source
:
http://venturebeat.com/2015/09/25/wait-what-mobile-browser-traffic-is-2x-bigger-than-app-traffic-and-growing-
faster/
12. â˘Morgan Stanley says that mobile
browser audiences are two times
larger than app audiences across
the top 50 mobile properties and
have grown at a slightly faster rate
over the past three years.
12
Source
:
http://www.wired.com/2016/04/wait-web-isnt-really-dead-google-made-sure/
13. Hybrid HTML5 Gains Momentum
â˘While some developers will always prefer
native mobile apps, hybrid HTML5 application
development will continue to gain momentum
in the enterprise and with consumer apps, said
Fima Katz, CEO and founder of Appery, makers
of the Appery.io mobile application
development platform. "Hybrid HTML5 will
become the most obvious choice for most
enterprise use cases in 2016," he predicted.
13
Source
:
http://www.enterpriseappstoday.com/management-software/10-mobile-app-trends-for-2016.html
14. The language of apps
14
Source
:
http://www.developer-tech.com/news/2016/mar/02/research-insights-state-app-developers-2016/
16. The 7 Keys to an Effective Pre-Launch Mobile App
Marketing Strategy
â˘Start marketing your app long before its launch
date.
â˘Engage potential customers, users, and other
interested people early and often.
â˘Do not underestimate the importance of email in
engaging ânormalâ users.
â˘Get early customer input on key features; let users
stake a claim in the creation of the app.
16
Source
:
http://savvyapps.com/blog/mobile-app-marketing-strategies-pre-launch
17. â˘Publish sneak peaks to generate excitement
around your app.
â˘Use beta testers and influencers to help with
word-of-mouth marketing.
â˘Get your press kit and launch materials in order
before you submit your app for review.
17
The 7 Keys to an Effective Pre-Launch Mobile App
Marketing Strategy
Source
:
http://savvyapps.com/blog/mobile-app-marketing-strategies-pre-launch
18. Mobile App PR Tips
â˘Target early adopters
â˘Craft story angles for key audiences
â˘Build a strong online presence
â˘Consider App Store optimization
18
Source
:
http://www.walkersands.com/How-Mobile-App-Pr-Leads-To-A-Successful-Launch
19. Creative Ways to Promote Your App
â˘Build a microsite, then a teaser website, then add
a blog
â˘Share content with Facebook, Twitter, G+, linkedIn
â˘Create a product video
⢠Get press (Write personnally to journalists)
â˘Pitch to app review websites
( 148apps, AppStoreApps and AppAdvice )
19
Source
:
https://www.entrepreneur.com/article/229305
20. Creative Ways to Promote Your App
â˘Contact bloggers who would care
⢠Apply for awards (Kiip Build Fund or The Mobileys)
â˘Always be collecting emails
â˘Create a six-second how-to series (The hashtag
#howto is one of the top trending tags on Vine.)
â˘Make good use of App Store Optimization
20
Source
:
https://www.entrepreneur.com/article/229305
21. â˘Integrate social within the app
â˘Implementing smart apps banner (ref: https://david-
smith.org/blog/2012/09/20/implementing-smart-app-
banners/ )
21
Creative Ways to Promote Your App
Source
:
https://www.entrepreneur.com/article/229305
and
https://david-smith.org/blog/2012/09/20/implementing-smart-
app-banners/
23. How to Write a Press Release For Your App
23
Source
:
http://www.apptamin.com/blog/write-press-release-app-launch/
24. A. App Icon and app name / Company
B. Subject line
C. Summary line
D.Introduction
E. Screenshots
F. Description
24
How to Write a Press Release For Your App
25. How to Write a Press Release For Your App
G.Pricing, availability and coming up
H.Website URL and info
I. About your company
J. End of the press release
K. Media contact information
25
26. â˘APP REVIEW SITES FOR MOBILE INDIE DEVS!
https://www.sellmyapp.com/how-to-create-an-
app/list2.php#
⢠The Holy Grail List of App Review Sites (100+ and
Counting)
http://www.appbattleground.com/2013/10/26/be
st-app-review-sites/
26
Media to focus on
27. Events Lists
â˘AppBatleground app review sites Spreadsheet
⢠https://docs.google.com/spreadsheets/d/1eBqBSTl_R0kpFMzYmwT54ZQYGvEHEoGTPzSuO69iUWQ/edit
â˘Top Mobile App Conferences and Events To Go To In 2017
⢠http://www.businessofapps.com/top-mobile-app-conferences-events-2017/?utm_source=Business+of+Apps&utm_campaign=c411acd197-BOA+Newsletter+-
+12th+January&utm_medium=email&utm_term=0_1857f86fb4-c411acd197-202535433
â˘CIO guide to top tech conferences
⢠http://www.cio.com/article/2976667/it-skills-training/your-guide-to-top-tech-conferences.html
â˘2017 TECH CONFERENCES: THE #1 TECH EVENTS GUIDE
⢠http://blog.bizzabo.com/technology-events
â˘What are the major technology events in a given year?
⢠https://www.quora.com/What-are-the-major-technology-events-in-a-given-year
â˘TechMeme http://www.techmeme.com/events
27
28. Crunchbase
â˘Major database including companies, people,
investors, funding rounds, acquisitions and events
relating to tech, VC and start-up industries. A must see
and have
â˘https://www.crunchbase.com/#/home/index
â˘$348/yr/user
28
33. What are the mechanics of ASO (App Store
Optimization)?
â˘Main Factors
â˘Title
â˘Keywords
â˘Secondary Factors
â˘Total # of Download
â˘Ratings and Reviews
33
Source
:
https://blog.kissmetrics.com/app-store-optimization/
34. The App Store Factors Users Really Care About
34
Source
:
https://www.tune.com/blog/mobile-report-the-app-store-factors-your-users-really-care-about/
39. â˘Choose a name that is 2-6 words long.
â˘Be descriptive and include your main keyword /
category (photo, music, video, news etc)
â˘Consider using a â to seperate your name and pitch.
â˘If you have a longer name consider how it will wrap
on different devices.
39
Naming the app
Source
:
https://blog.appbot.co/tips-for-naming-your-mobile-app-or-game/
42. App Icon
⢠When your app shows up in the search results, an
attractive icon plays a big role in attracting the
user to download your app. Mobile app Trainz
Driver sold 20 times as many units after an icon
change.
â˘Use the Icon Gallery as a reference
http://iosicongallery.com/
42
Source
:
https://www.entrepreneur.com/article/227905
43. Unique Selling Proposition
â˘Your USP is a short statement (1-2 sentences) that
tells customers why your app is so special.
â˘âA USP is not merely a slogan â it is your
companyâs DNA and reason for being. If you
cannot summarize exactly what sets you apart in
one or two sentences, you are not unique enough
within your marketplace.â â Perry Marshall,
Marketing Consultant
43
Source
:
http://www.buzinga.com.au/buzz/1-page-business-plan-for-app-startups/
53. Business model insight
â˘This work provides the first basic evidence of the
major factors that affect the app success in terms of
comparative revenue, exploiting the relationship
between ranks and sales previous works have
demonstrated. Particularly, the effect of the business
model on app performance is remarkable as well as
surprising. In contrast to many claims from industry
insiders (e.g., Spriensma 2012) our analysis seems to
suggest that paid apps seem to pay more than free
apps.
53
Source
:
https://www.pomsmeetings.org/confpapers/043/043-0354.pdf
54. â˘App developers can create service-related apps or
deliver one that provides original intellectual
property (IP). It is worth noting that the process
involved in developing these two types of apps varies
significantly. Service related apps are easier to tackle
of the two and require less creativity as most of the
requirements are outlined by the service providers
the apps are designed to support. The rewards to
develop an original IP app, however, are superior to
those of developing a service related one.
54
Business model insights
Source
:
http://www.ictc-ctic.ca/wp-content/uploads/2012/10/ICTC_AppsEconomy_Oct_2012.pdf
55. ⢠Consultation with Canadaâs apps developers shows that business and
communications apps are in highest demand
55
Business model insights
Source
:
http://www.ictc-ctic.ca/wp-content/uploads/2014/02/AppificationFeb2014.pdf
56. â˘The latest development -- which could
revolutionize the retail industry -- is Apple's
location-sensing iBeacon technology. If a customer
has downloaded an Apple store app and goes into,
say, a department store, iBeacon sensors can
recognize that the customer has walked in and
send special offers to a smartphone or guide the
customer to a specific item, among other
possibilities.
56
Business model insights
Source
:
http://searchcrm.techtarget.com/feature/Location-based-apps-present-opportunities-and-data-challenges
57. â˘Cellular connectivity can be spotty. Mobile apps
depend on ubiquitous connectivity, but cell service
can be spotty â especially indoors. Nordstrom ran
into issues when it found out that most of its stores
had poor or no cell service. This is a common issue,
as 63% of retailers indicate that most of their store
locations have poor cell service. To correct this,
Nordstrom had to invest millions of dollars to outfit
its stores with ubiquitous wireless local area
networks (WLANs).
57
Business model insights
Source
:
Make
Smart
Wireless
Location
Technology
Decisions
Forrester
64. Legal concerns
â˘LOCATION DATA PRIVACY GUIDELINES,
ASSESSMENT & RECOMMENDATIONS
https://iapp.org/media/pdf/resource_center/LocationDataPrivacyGuidelines_v2.pdf
â˘Geolocation: Risk, Issues and Strategies
http://www.isaca.org/groups/professional-
english/wireless/groupdocuments/geolocation_wp.pdf
â˘Privacy is the major hurdle
Fear of big brother
64
65. Start-up failure raisons
⢠BE WARY OF THE PIVOT
⢠pivoting for the sake of pivoting, or to expand on a shaky business model will
almost always guarantee disaster
⢠TOO BIG TOO HANDLE
⢠itâs important to grow your business for the right reasons
⢠BE WARY OF WHO YOU GET IN BED WITH
⢠While it is possible to work with friends and family, it requires completely honest
communication, both parties must understand that it really is nothing personal, and, perhaps
most importantly, vest your ownership
⢠THE DOUBLE-EDGED SWORD OF SEO
⢠The issue was that due to its effectiveness, the founders became blind to other models of
customer acquisition and developed an overreliance on a model they had absolutely no control
over.
65
Source
:
https://foundrmag.com/4-startup-case-studies-failure/
66. 4 Essentials for Successful Mobile Apps
â˘Solve a problem
â˘Make it intuitive
â˘Start marketing in advance
â˘Be strategic about distribution
66
Source
:
https://www.entrepreneur.com/article/226732
67. Browsers, not apps, are the future of mobile
â˘Proclamations of an all-native mobile app world
ignore the fact that browsers and the web are fast
becoming the mobile operating system of the
future, and native apps are slowly dying.
â˘The average American now downloads zero apps
per month
â˘The web is and will always be the most popular
mobile operating system in the worldânot iOS or
Android.
67
Source
:
https://medium.com/swlh/browsers-not-apps-are-the-future-of-mobile-c552752ff75#.eizfnl95i