The document provides an overview of how to leverage mobile for an organization. It discusses mobile market trends like growth in devices and tablets in enterprises. It covers commonly used mobile app categories like CRM, video conferencing, notetaking, and documents. Examples are given of apps for customer support, data visualization, user generated content, ecommerce, elearning, and mobile marketing. The native vs mobile web development process is overviewed, including steps to get started like starting small and knowing your audience. Metrics for measuring mobile marketing ROI are defined.

1. How To Leverage Mobile For
Your Organization
Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub

2. How To Leverage Mobile For Your Organization
This session will cover the following topics:
• Overview of Mobile Market Place
• Examples of Commonly Used Apps
• Samples of Apps you Could Build For Your Business
• Mobile Marketing
• The Development Process High-Level Overview
• Native vs. Mobile Web
2

3. Mobile Market Trends

4. Convergence of Technology
4

5. Growth of the Gadget
http://conmoz.org/mobile-
5 trends/mobile-devices-3g/?lang=en

6. Tablets Entered The Enterprises in 2011
6

7. Tablets In The Enterprise
7

8. Top 5 Apps
(categories)

9. #5: CRM
• ScanBizCards (paid)
• CardMunch (paid)
• Bump (free)
9

10. #4: Video Conferencing
• Adobe Connect (free)
• Webex (free)
10

11. #3: Notetaking
• Evernote (free)
• Dragon Dictation (free)
11

12. #2: Remote Desktop
• Splashtop (paid)
12

13. #1: Documents & Presentations
• Adobe Reader(free)
• iBooks (free)
• Quickoffice Pro HD (paid)
• Documents Free (free)
• Salesbag (paid)
13

14. Customer Support

15. Case Study :: GEICO Customer Support
15

16. Case Study :: DELL Customer Support
16

17. Case Study :: Yamaha Customer Support
17

18. Data Visualization

19. Data & Reporting :: Blue Sky Factory
Reporting & Metrics key to determining ROI
19

20. Data Visualization :: Total Baby
20

21. User Generated
Content

22. News Media
22

23. Dawn of the Social
Consumer

24. The Dawn of the Social Consumer
•Tweet…. ReTweet
•Like
•Share
•Check-in
•Group Buy
•QR Code Scan
•RFID
•Augmented Reality
(Nov 3, 2010, Fast Company)
24

25. The Dawn of the Social Consumer
25

26. Augmented Reality :: GEICO
26

27. Case Study: GEICO Tailgate
27

28. Case Study: GEICO Tailgate
28

29. LBS & Augmented
Reality
29

30. Case Study :: 600Block
30

31. Convention & Visitors Associations
31

32. Convention & Visitors Associations
32

33. Case Study :: UNLV Alumni Association
33

34. Case Study :: Sonoma County, CA
34

35. Case Study :: University of Md (UMBC)
35

36. Johns Hopkins > Wayfinding
36

37. Yamaha > Dealer Locator
37

38. viaPlace - Augmented Reality
38

39. viaPlace - Augmented Reality
39

40. viaPlace - Augmented Reality
40

41. QRCodes
41

42. QR Codes
42

43. Tours & Augmented Reality
43

44. Tours & Augmented Reality
44

45. ECommerce

46. iPad Applications :: ConnorNYC
46

47. MyMakeup101
47

48. MyMakeup101
48

49. Tablets

50. iPad Applications :: FORBES
50

51. iPad Applications :: GEICO Glovebox
51

52. iPad Applications :: Netapp Salesman App
52

53. iPad Applications :: Admiral
53

54. iPad Applications :: KPSS Salesman App
54

55. eLearning

56. UMBC – Instructional Systems Dev App
56

57. UDL Links :: Resource Finder
57

58. Game Dynamics

59. Mobile Gaming :: Scuba Adventures
59

60. Mobile Gaming :: Art & Science Worlds
60

61. Mobile Gaming :: Scuba Adventures
61

62. Mobile Marketing
Methodology

63. Mobile Marketing Methodology
A Good Mobile Marketing Campaign1:
• Know your audience
• Establish your budget in advance
• Choose How to deploy your mobile marketing message
QRcodes Mobile Web
SMS Augmented Reality
In-App Advertising Mobile Gaming
Social Media Integration Ecommerce
Marketing Apps Discount and Specials
Native Apps LBS / Tours
• Build Long-Term Relationships
1http://www.business2community.com/mobile-apps/how-to-create-mobile-marketing-campaigns-that-win-0225899
63

64. Mobile Marketing ROI
The steps to achieve a solid ROI on a mobile marketing initiative are
as follows:
64

65. Mobile Marketing Steps to Measure ROI
1) Establish - a Baseline to measure results
2) Create an Activity Timeline
Activites, Social Data, Web Data, Transactions
3) Monitor – Sales Revenue
How often customers make transactions.
How many customers you are reaching.
How much customers are spending.
(Gain from Investment - Cost of Investment)
ROI =
Cost of Investment
65

66. The Development Process

67. Native vs. Mobile Web
67

68. Native vs. Mobile Web (Facebook)
Facebook’s move
to a native app
• Faster
performance
• Use of native
controls
• Offline storage
68

69. 5 Steps To Get Started
1) Start small, with a clear vision
2) Do your research
3) It's all in your name -- and your brand
4) See if a DIY solution will really meet
your needs, and get ready for the next
steps
5) Know how to hire a developer
http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html
69

70. Mobile Development Process
70

71. Questions?
Todd Marks
President & CEO
todd.marks@mindgrub.com
@mindgrub