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Special Topics in Mobile

                           Todd Marks
                          CEO & President
               Todd.Marks@mindgrub.com
                                @mindgrub
Gamification
Background
Where are we Going?
Social, Mobile Gaming
Casual Gaming – Online Social Games
Casual Gaming – Widening Demographics
Mobile Gaming :: Scuba Adventures
What is Gamification?
What is Gamification?
Wikipedia-
• Gamification is the use of game-thinking
  and game mechanics in non-game
  contexts in order to engage users and
  solve problems.
• Gamification is used in applications and
  processes to improve user engagement,
  ROI, data quality, timeliness, and learning.
Gamification Statistics
Recent engagement numbers released
 from Gallup, shows 71 percent of
 American workers are “not engaged” or
 “actively disengaged” in their work.

Gartner Research states that by 2015, 70%
 of all corporations will be using some form
 of “gamification.”
Elements of Gamification

• Badges as         • Virtual
  Rewards             Environments
• Challenges        • Website / Portal
• Gifts / Rewards     Invigoration
• Leaderboards      • Quantifiable
• Progress Bar        Outcomes
                    • Organizational
                      Goals
Benefits of Gamification?
Business Management and Strategy
Business Process Improvement
• Engagement of Employees
• Learning and Development
• Recruiting and Retention
• Impact on the Current
  Business Operations
Human Resources Development
On-boarding
• Performance Support
• Engagement of 21st Century Employee
• Time to Proficiency
• Collaboration
Recruiting and Retention
• Talent Management
3rdParty
Software Products
Bunchball (3rd Party Products)

• User Engagement
• Loyalty & Commerce
• Employee Motivation


   “Your customers are hungry for
   reward, status, achievement, competition and self-
   expression,
   and they'll go out of their way to engage with the
   businesses that give it to them.”
Badgeville (3rd Party Products)
The Process
The Process to Implement


 Business       Impact to
                              DIY vs.
               Ecosystem &
  Need             ROI       3rd Party




Planning &     Implement-    Evaluation
  Costs           ation
LBS Case Studies
www.viaplace.com
Case Study :: 600Block
Convention & Visitors Associations
Convention & Visitors Associations
Case Study :: UNLV Alumni Association
Case Study :: Sonoma County, CA
Case Study :: University of Md (UMBC)
Johns Hopkins > Wayfinding
Local Up
Yamaha > Dealer Locator
Mobile “Triggers”
QRCodes
QRCodes
Location, Check-Ins
Mobile Security
Good Reader

• Reader app for iPhone and iPad
• Reads many formats of
  documents, images, audio/video
• Variety of syncing capabilities
• Provides device-level encryption
Good For Enterprise

GFE provides multi-level data encryption for all BYOD
devices:

• Data in motion: Provides strong encryption for all
  data communicated to and from devices
• Data at rest: Provides strong encryption on all data
  stored on devices
• Data in use: Separates personal and corporate
  data
Boxtone

• Manages BYOD mobile devices
• Security policy enforcement
• Real-time monitoring of devices
Next Paradigm Shift
Who’s ahead in the race?
Human Computer
  Interaction
Minority Report (2002)

Usenet  Wikis  ICQ
   Friendster  LinkedIn  MySpace  Facebook  Twitter
Multi-Touch Screens

              TED2006
Artificial Intelligence
IBM Deep Blue (1997)

Usenet  Wikis  ICQ
   Friendster  LinkedIn  MySpace  Facebook  Twitter
Natural Language Processing | IBM Watson

Usenet  Wikis  ICQ
   Friendster  LinkedIn  MySpace  Facebook  Twitter
Voice Recognition
Voice Recognition :: Star Trek
What is Voice Recognition?



             Voice Recognition is the ability of a
             machine or program to receive and
             interpret dictation, or to understand
             and carry out spoken commands.
Speech Recognition |Siri

Usenet  Wikis  ICQ
   Friendster  LinkedIn  MySpace  Facebook  Twitter
2011 Case Study :: DELL Customer Support
Augmented Reality
Augmented Reality::Star Trek

Usenet  Wikis  ICQ
   Friendster  LinkedIn  MySpace  Facebook  Twitter
2005 NFL :: Augmented Reality
Are We Cyborgs?

“We need a new legal
 concept of what it is
 to be a person”


Accelerando (2005), Charles Stross
Augmented Reality




                    And In the Future…
Augmented & “Just-In-Time”
         Learning
What is Augmented Reality?

             Augmented Reality is a live, direct or
             indirect, view of a physical, real-world
             environment whose elements are
             augmented by computer-generated
             sensory input such as
             sound, video, graphics or GPS data. As a
             result, the technology functions by
             enhancing one’s current perception of
             reality. By contrast, virtual reality
             replaces the real world with a simulated
             one.
Augmented Reality
AR Instructor

Usenet  Wikis  ICQ
   Friendster  LinkedIn  MySpace  Facebook  Twitter
Vector Shapes, Powered by String
2011 AR Triggers :: Borders
Who is the Winner?
Questions?

                   Todd Marks
                  CEO & President
       Todd.Marks@mindgrub.com
                        @mindgrub

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