work

1. Proposal
1
Working Title:
Urban Racer
Product’s Purpose:
To entertain by providing a get away from reality.
Genre:
It’s a app for tablets and phone tilted onto a side. It is a racing game.
Content
You have to race other cars through/ to a city the mission is to make it into the city and to a certain
place. The game would be made up by a set amount of racing tracks that eventually would lead to
a track that would be the most difficult, it would include avoiding traffic and jumps.
Audience:
My audience will be a younger audience around 3-8 years old, the game would be mainly aimed at
boys of any social status or psychographic. Cars and racing tends to be something that boys are
more interested in than girls.
Legal & Ethical Considerations:
There will be no offensive material, nothing within my product will restrict age, social groups,
religions or ethnicities. None of the things I have used involve un original logos or characters, my
product will not get sued for any copyright infringements.