The document proposes an app called "Killed on the Road" that allows users to report locations of roadkill to their local council using GPS. It would help get dead animals cleared from roads more quickly to improve safety and cleanliness. The summary provides an overview of how the app would work, including taking a photo of the roadkill and sending it to the council with the location. It also discusses potential issues like whether councils will regularly check the app and addresses questions around the app's cost and availability. Competitors and target user profiles are presented, along with wireframes of the app's interface. Feasibility and business models are considered, with the conclusion that the app may not be profitable if users are unwilling to pay

1. Killed on the Road
By...
Nicole Hunter
Morgan Robinson
Chad Young
Wesley Strang
Zack Alden

2. Who, What Where, When& Why
Who:
• People who love
animals.
• People who love the
environment.
• Drivers.
• Pedestrians.
• Council Workers/
Wildlife workers.
What:
• Prevent having
road kill on the
road.
• Disgusting sights.
Where:
• Counties across the UK.
• Towns (councils).
• On Motorways.
• Basic roads.
• Near Woods.
• Basic wildlife places.
When:
• Within the next 5 working
days.
• Almost immediately.
• When out and about
• Whenever a report is sent in
• When road kill is seen.
Why:
• Because road kill looks untidy on the roads.
• Because it’s messy.
• Road Accidents due to avoiding kill.
• Keeping the place clean.

3. Problems we may come to.
Phone may have no 3G.
Signal in place of kill may
be low.
May be too expensive to
run.
Council/ Wildlife workers may be busy a lot of the
time.
Might type in the wrong email address.
Councils might never check emails.
Some people may also take
inappropriate pictures then send it
to the council for a joke

4. Questions we may face.
Will this app be free?
And if not how much will it
cost?
Is it only available to
Smartphones?
How often will the council be
wary of checking email?
Would the council give
feedback from the app?
If so, how often?
Do you have to answer
questionnaires to use this
app?

5. Key insights.
On the road, a car was damaged due to
road kill/ dead animal.
Damaging cars means spending a lot of
money to fix them.
Younger family and friends complaining
about dead animals on the road.
Upsetting for younger people to say
especially if they enjoy animals.
Smell of dead and decaying carcasses. Off putting and a revolting smell may make
people feel ill.
A lot of rats and other vermin, or big birds
(like red kites).
Causing even more road kill and blood shed.
Dangerous for drivers.

6. Our team, Millennium, is developing Killed on
the Road, to help Drivers and Pedestrians have a
better driving experience by contacting your
local council with GPS locations of dead animals
so that the council can clear up the road
disasters.
Introduction to us.

7. User Profiles.
Tim is a 38 year old man, who enjoys taking walks and taking in
the environment. He wants to have a ‘dead animal free’ life.
Sam, a 26 year old woman, hates seeing animals injured
and hurt.
Tony, a 12 year old male, enjoys car journeys with his
family, but is devastated by seeing dead animals on the
road.

8. Competitors.
Our only competitor is Joseph Henry. Who is the person who made ‘Road-
Kill Recorder Pro’.
The reasons for ‘Road-kill Recorder Pro’ being our competitor is
that it’s the only ‘road kill’ app we could find on Google Play.
The app has positive reviews but we tested the app, and it has
so many unwanted advertisements and it’s slow, taking it’s time
to load.

9. Overview of our app.
Basically, our app is there for if you see road kill on the road, to report it and help get
the roads clean and thinking about safety.
“My cousin Katrina, she was driving along the road
and a dead Badger was lying on the road, but
because of the dark night, my cousin had hit the
Badger and swerved on the road, causing a minor
crash. But due to not cleaning up the road kill,
Katrina had to pay £500.00 to get her car repaired.
Thankfully though, she wasn’t injured.
Killed on The Road, could help save the damage of
the cars, and the damage made. Also, the app could
possibly save lives.”

10. How will our app work.
When opening our app, it comes up with all our legal
documents, to prove our app is safe, and how to safely use it.
Then after clicking continue, our Terms and
Conditions page. If you agree obviously select the accept
button. Or the opposite (there is a help button if help is
needed). The camera will then show and you will be able to
take the photo of the road kill, after this, send the photo to the
council. The final page will be when you send it, you can write
your message and send it, after selecting send, there will be a
thank-you page. Just to thank you for using our app.

11. The wireframes.
This is our first page of opening
the app.
The page contains the
information off the app, as well
as how it works.
It leads to the terms and
conditions .

12. The wireframes.
This page is our camera page .
You aim to get the picture of
the animal and then you click
the little camera to get the
photo. Then after this, you click
the ‘send picture to local
council’.

13. The wireframe.
This is the frame where the
photo is send. It has the
councils numberready for
you to send.
Also, you can write a
message, explaining where it
is and where to be cleaned
up.

14. If we do not get permission to use your current
location (GPS) our app will not function properly so
therefore we will get no profit from this app and
our app needs to be connected to the camera
function for this app to be fully functional.
Feasibility

15. Business model
The council will need to fund for our app
The council will allow us to make a profit from selling
our app
No one actually wanted to buy our app except 9 out of
20 people
Not many people are willing to pay for this app

16. Our plan is to launch a YouTube video saying about why road kill
should be cleared.
This app will not cost anyone and is also social for all Google play
users and is very simple and easy to use.
This app will not use a lot of data but will save all photos taken to a
SD card.
Our Plan

17. We have not made a website for our app but we have spoken to an
expert working with Google Who helped us majorly by explaining
how we could improve our app
We have explained how our app has worked by putting it in a diary
Extra informative data