Question 3 draft

1. Question 3 – What have you learned from your audience feedback?
Throughout, planning and constructing our music video, we got feedback from our audience,
which we used to influence our music video. For example we created a questionnaire, which
we used to understand our audience more. We would then use this information to appeal
more towards our target audience. We also used media theories such as Andrew Goodwin
to help appeal towards our audience. As well as this, we also presented our idea’s/concept
to our audience and this helped us to understand if our concept was good and would appeal
towards our target audience.
From creating the questionnaire, we learned that our audience liked Dance/EDM as well as
pop. There were also some of our audience that enjoyed soft rock. From this we decided to
choose a soft rock song for our music video, as it would appeal more towards our target
audience as from our survey our audience enjoy some soft rock songs. To do this we had to
look at some generic soft rock music videos and then look at the conventions that were
used. Andrew Goodwin’s theory states that music videos are usually a narrative
performance as well as it containing the main artist within the video. From this theory, we
used this information to get ideas of what our music video was going to be like.
Another question that was asked in this questionnaire was if our audience liked an upbeat
song or downbeat. From looking at the results, it shows that our audience enjoyed an upbeat
song rather than a downbeat song. This is due to the results showing 100% for upbeat. From
this we learned that our audience will enjoy an upbeat song more and because of this we
decided to choose an upbeat soft rock song. This is because we learned that our audience
will enjoy an upbeat song more, and this will then appeal more towards our target audience.
From this we also knew that there would be a lot of thought beats within our music video this
has also been mentioned within Andrew Goodwin theory, our audience also mentions in one
of the drafts that there were not as much thought beats so this shows that our audience are
expecting there to be thought beats in the music video.
One of our other questions that were asked to our audience was who was your favourite
artist. This was used to help us understand our audience’s favourite artist. From looking at
the results most people liked James Blunt as their favourite artist. From this, we learned that
our audience liked James blunt and from this we decided to do a James Blunt as our chosen
song and this would appeal more towards our target audience as the results showed that our
audience liked James Blunt. We then asked why they liked James Blunt, as this feedback
would help us understand our audience more. We found out that there was no distinct
answer for why they liked this artist, but some of the examples were the lyrics of the song,
the beat of the song and that the songs are about relationships. From this we found out why
people liked James Blunt, and it also helped us understand some of the generic thing that
this artist does.
We also asked our audience about what type of lighting do they like in a music video. This
would be used to help us decide on the type of lighting that would be used within our final
product. We found out that most people liked the lighting to be dark as the results shows that
60% liked dark lighting and 40% liked light lighting. However we wanted to challenge this
particular convention, but still incorporate some dark lighting within our final product. By
doing this it would appeal towards our audience more as we have included both light and
dark lighting.
From presenting our initial ideas to our target audience, we found out that our audience liked
the idea of the mountain. Because of this we decided to use this idea as our concept that we
would use. However our audience did make some suggestions to the idea that we could use
in the music video. Because of this we tried to incorporate these ideas and see if they would
work with our concept as this would mean that we have listened to the audience feedback.

2. While doing the storyboard for our music video, we decided to have a love story used, as
this was what we learned from our focus group, as well as this it linked to Goodwin theory on
media Language. This shows that we have learned from our audience feedback as well as
Goodwin’s theory that most songs are biased around relationships.