The document contains data on viewership of various Hindi news channels in India. It shows: 1) A comparison of reach numbers for ABP News and its competitors in different target groups like CS4+ and CS15+. 2) The share of various news channels in socio-economic groups, age groups, genders, and key markets over time. 3) Top programs of ABP News for a given week by average TV ratings (TVR). 4) TVR trends over time for different news channels throughout the day. The document provides analytics on viewership, demographics, programming and ratings for ABP News and its competitor news channels in India.

1. ABP NEWS
Week: 35’ 12
TG – 15+ , MF, SEC ABC
Market - HSM

2. REACH in different TGs
50000 45000
45000 40000
40000 35000
35000 30000
30000
25000
25000
20000 20000
15000 15000
10000 10000
5000 5000
0 0
Aaj Tak IBN 7 India NDTV ABP Zee Aaj IBN 7 India NDTV ABP Zee
TV India News News Tak TV India News News
CS 4+ CS 15+
Comparison of Reach of ABP News and its competitors in the TGs
CS4+ and CS15+.

3. SEC wise SHARE
Channel Sec A Sec B Sec C Sec DE
ABP News 16% 16% 17% 17%
Aaj Tak 20% 18% 20% 19%
DD News 2% 2% 2% 2%
IBN 7 8% 8% 7% 6%
India TV 13% 15% 17% 21%
Live India 1% 3% 2% 1%
NDTV India 10% 8% 6% 7%
News 24 9% 10% 7% 7%
Samay 5% 6% 6% 5%
TEZ 6% 5% 5% 4%
Z News 10% 11% 11% 10%
Share of Hindi News channels in different Socio Economic Groups

4. Age Group wise SHARE
Channel CS 15-24 CS 25-34 CS 35-44 CS 45-54 CS 55+
ABP News 18% 16% 15% 16% 16%
Aaj Tak 20% 18% 20% 17% 21%
DD News 2% 2% 1% 2% 2%
IBN 7 6% 7% 8% 8% 9%
India TV 14% 13% 14% 15% 15%
Live India 2% 3% 1% 2% 2%
NDTV India 7% 9% 9% 7% 8%
News 24 9% 9% 10% 9% 6%
Samay 5% 6% 7% 6% 5%
TEZ 6% 5% 5% 4% 5%
Z News 11% 12% 9% 12% 9%
Share of Hindi News channels in different Age Groups

5. Gender wise SHARE
CHANNEL CS FEMALE ABC 15+ YRS CS MALE ABC 15+ YRS
ABP News 16% 16%
Aaj Tak 20% 19%
DD News 2% 2%
IBN 7 6% 9%
India TV 15% 14%
Live India 3% 1%
NDTV India 7% 9%
News 24 10% 8%
Samay 6% 6%
TEZ 5% 5%
Z News 10% 11%
Share of Hindi News channels in Genders

6. CHANNEL SHARE TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
Wk: 24- Wk: 25- Wk: 26- Wk: 27- Wk: 28- Wk: 29- Wk: 30- Wk: 31- Wk: 32- Wk: 33- Wk: 34- Wk: 35-
12 12 12 12 12 12 12 12 12 12 12 12
Share of Hindi News Channels in TV Universe

7. MARKET SHARE TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
25%
20%
15%
10%
5%
0%
WK: 24- WK: 25- WK: 26- WK: 27- WK: 28- WK: 29- WK: 30- WK: 31- WK: 32- WK: 33- WK: 34- WK: 35-
12 12 12 12 12 12 12 12 12 12 12 12
Share of Hindi News Channels in Hindi News Genre

8. REACH TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
35000
30000
25000
20000
15000
10000
5000
0
WK: 24- WK: 25- WK: 26- WK: 27- WK: 28- WK: 29- WK: 30- WK: 31- WK: 32- WK: 33- WK: 34- WK: 35-
12 12 12 12 12 12 12 12 12 12 12 12
Reach (000’s) of Hindi News channels

9. TIME SPENT PER VIEWER TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
45
40
35
30
25
20
15
10
5
0
WK:24- WK:25- WK:26- WK:27- WK:28- WK:29- WK:30- WK:31- WK:32- WK:33- WK:34- WK:35-
12 12 12 12 12 12 12 12 12 12 12 12
Avg Weekly Time Spent by viewers (in mins)

10. MARKETWISE SHARE
Channel 4 Metros 6 Metros HSM East North West
Aaj Tak 18% 19% 20% 27% 18% 22%
DD News 2% 2% 2% 6% 2% 2%
IBN 7 5% 5% 7% 1% 9% 5%
India TV 16% 16% 14% 13% 14% 16%
Live India 2% 2% 2% 1% 1% 4%
NDTV India 8% 8% 8% 6% 9% 6%
News 24 11% 10% 9% 5% 10% 7%
Samay 5% 5% 6% 12% 5% 5%
ABP News 17% 17% 17% 20% 16% 18%
TEZ 7% 6% 5% 0% 5% 6%
Zee News 9% 9% 11% 10% 11% 10%
Market share of Hindi News channels in Key Markets of HSM

11. TOP PROGRAM SPLIT: Among Top 50
A B P News A A J TA K INDIA TV
25
20
15
10
5
0
24 25 26 27 28 29 30 31 32 33 34 35

12. Top 10 programs of the week: ABP News
S.No. Programme Avg. TVR
1 DESH KA MOOD KYA HAI 0.35
2 CHARITY KE NAAM PAR CHORI 0.31
3 LOVE STORY 0.26
4 KOYILE KI KALI KAHANI 0.23
5 KYA CONGRESS KO MOTA MAAL MILA 0.22
6 DESH MANGE EK AUR VISHWA CUP 0.20
7 SAAS BAHU AUR SAAZISH-KY 0.20
8 SUNDAY DOUBLE DHAMAKA 0.19
9 KALA DHABBA 0.18
10 FATAFAT 0.18

13. 0
50
100
150
200
250
5:00
5:30
6:00
6:30
7:00
7:30
8:00
8:30
9:00
ABP New s
9:30
10:00
10:30
11:00
11:30
12:00
Aaj Tak
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
NDTV India
16:30
17:00
17:30
18:00
18:30
THE TVR TREND
19:00
19:30
Z New s
20:00
20:30
21:00
21:30
22:00
22:30
23:00
India TV
23:30
24:00:00
24:30:00
25:00:00
25:30:00
IBN 7

14. THANK YOU