13. MORE WHY
◉ It facilitates the development of your students’
public voice.
◉ It builds community.
◉ It’s relatively inexpensive for a much larger reach.
◉ Tech skills matter, period.
14. Deliver your Message
◉ All people use Social Media.
◉ All information must be InBound Based
35. Curate = Repost
◉ Pull content from places like:
○ Alltop - Publishes top stories from blogs, online
magazines, etc..
○ Reddit- Content is upvoted by members
○ Follow Top Followers, share their content
49. Get the $$$
◉ Build Your Social Capital
◉ Cultivate before the ask
50. Get the $$$
◉ Build Your Social Capital
◉ Cultivate before the ask
◉ Do something awesome
51. Get the $$$
◉ Build Your Social Capital
◉ Cultivate before the ask
◉ Do something awesome
◉ Set practical goals/timeline
52. Homework
time
:)
Your Content Creation Plan
⊙ What are your center/organization’s
core values?
⊙ How are these values being fulfilled
by people at your center?
⊙ How can you make these content
moments/stories?
⊙ Who are the key people you can ask
for money?
53. Any questions ?
You can find me at
● @mattwcummings
● matthewcummings@depauw.edu
Thanks!