this is representing some of my experience in social media marketing and email marketing

1. Yasmeen Ahmed Allam
Digital Marketer | Social media specialist |Email marketing
|Content Creator

2. Email marketing project
This was one of the projects of the digital marketing nanodegree
from Udacity that I had to submit to pass the degree

3. Project 7: Email Marketing

4. Part 1
Plan Your Email Content
Sandbox Project

5. Marketing Objective & KPI
● Marketing Objective
converting 25 leads in DMND into purchaser in the span of 3 weeks.
● KPI
number of purchasers during 3 weeks

6. TargetPersona
Background and Demographics Target Persona Name Needs
Background:
Digital marketing
Content creation
Beginner or advanced
Employed or not
Demo:
Worldwide
Marketing Ami
- Resources to hone her skills
- Tools to test and analyze data
- Communication skills
- Being aware of new features and trends around.
Hobbies Goals Barriers
- Reading
- Watching commercials
- Critical thinking
- Auditing
- Create content that reach
- Significant lead generation
- The ability to generate ideas
- Deliver content message
- Limited resources
- Limited budget
- Limited imagination
- Busy to incorporate auditing in her routine.
And here, attached an imaginary persona integrated with the above info.

7. Part 2
Create an Email Campaign

8. Email Series
Email 1: “Goog news, you’re INCLUDED!”
Email 2: “DMND Black Friday”
Email 3: “DMND, Don’t miss the big deal”

9. Creative Brief: Email 1
Overarching Theme: 3-5 Sentences
General
Subject Line 1 Good news, you’re INCLUDED!
Subject Line 2 Big sale on black Friday
Preview Text First time ever for Udacity to offer you DMND in such a sale on the coming black Friday
Body Dear /FNAME/
Have you ever been asking for a big deal in taking DMND? Udacity have heard you and here is the big sale coming on black Friday. Wait for it
and stay tuned.
Time: 27th of November
Place: On Udacity website
For more info, please register below to the special invitation list
Outro CTA Register

10. Creative Brief: Email 2
Overarching Theme: 3-5 Sentences
General
Subject Line 1 DMND Black Friday
Subject Line 2 Here is the black Friday of DMND!
Preview Text Have been waiting for Black Friday big sale? Here is it today!
Body Dear /FNAME/
We know you have been waiting for this moment, Udacity big sale is starting today and continue for the upcoming week!
All info and plans are available here
And REGISTER below to start your journey.
Outro CTA REGISTER NOW!

11. Creative Brief: Email 3
Overarching Theme: 3-5 Sentences
General
Subject Line 1 DMND, Don’t miss the big deal
Subject Line 2 DMND last day in big sale
Preview Text We’d like to remind you that the last day of DMND big sale is today.
Body Dear /FNAME/
Today Is the last day in the big sale of DMND black Friday.
If you have any questions, please visit the DMND page here
And REGISTER below to start your journey!
Outro CTA Register Now!

12. Calendar & Plan
Email Name Planning Phase Testing Phase Send Phase Analyze Phase
Email 1 16/11 17/11 18/11 20-25/11
Email 2 25/11 26/11 27/11 29/11 : 2/12
Email 3 1/12 2/12 3/12 4/12
Color Key Planning Phase Testing Send Phase Analyze
Phase
Week One Week Two Week Three
M T W T F M T W T F M T W T F

13. Part 3
Build & Send

14. Draft Email

15. Final Email

16. Part 4
Sending & Analyzing Results

17. Results Email #1
After you have hit send on the first email of your campaign, you can spend some time
analyzing the results.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened Opened Rate Bounced
2500 2250 495 22% 225

18. Results Continued Email #1
Results can be monitored within the first 24 hours of an email send, after a couple days or
even after a week.
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR Take Action Conversion Unsub
180 8% 75 3.33% 30

19. Final Recommendations
- Remove unsubscribers according to CAN-SCAN regulations
- Remove invalid email addresses to decrease bounce rate
- Use more catchy subject lines to help open rate increase

20. Social media content
These are some of the pages I have written content and plan for

21. Rejuva clinic
Dermatology clinic / skin care services

22. Content draft &
monthly plan

23. Before After

25. Hadeer Esam events
Event planner

26. Monthly plan & content draft

32. Dr. Mariam Hamdy skin & laser
clinic - ‫د‬. ‫مريم‬
‫حمدي‬
Skincare and dermatologist

33. Content draft

34. Content scheduling

35. Monthly plan

37. Robota
Egyptian company manufacturing professional 3D printers, CNC laser cutters, CNC Routers and
other engineering services

38. Content draft & Monthly plan

40. Instagram

42. Social media content project
This was one of the projects of the digital marketing nanodegree
from Udacity that I had to submit to pass the degree

44. Step 1
Getting Started

45. Marketing Objective
My objective is to achieve 50 subscribers to the blog and 100 engagement reactions to my
blogpost using social media platforms in the span of one month (next month).
KPI
The number of subscribers and reactions during the specified month.

46. Target Persona
Background and Demographics Target Persona Name Needs
Background:
Digital marketing
Content creation
Beginner or advanced
Employed or not
Demo:
Worldwide
Marketing Ami
- Resources to hone her skills
- Tools to test and analyze data
- Communication skills
- Being aware of new features and trends around.
Hobbies Goals Barriers
- Reading
- Watching commercials
- Critical thinking
- Auditing
- Create content that reach
- Significant lead generation
- The ability to generate ideas
- Deliver content message
- Limited resources
- Limited budget
- Limited imagination
- Busy to incorporate auditing in her routine.
And here, attached an imaginary persona integrated with the above info.

47. Step 2
Write a Blog Post

48. What is the theme and framework of your blog post?
1. Theme:
● a creative marketing campaign that I love.
2. framework:
● SCQA is my framework

49. Blog Post
When poor people started to increase, Charities started to appear. First, they were a few, so they could reach
out for donors easily. But later on, the number of charities increased and the connection between them and
the donors became harder. But how can they solve this gap?
Charities started to work as an organization and by their techniques of advertising and marketing tools. When
they started thinking of it like that, the gap decreased. One of the most brilliant and outstanding marketing
campaigns representing this is the Salvation Army and GREY Canada campaign titled: “Poverty Isn’t Always
Easy to See. Especially During the Holidays”.
The campaign focused on showing the hidden part of poverty, people couldn’t see because of the perfect
model social media always shows. The brilliant part comes from them using the 360 photo feature Facebook
offered that enables users to view images from every angle. The front angle of the photo they viewed was a
seemingly happy family celebrating the new year, but the rest of the view appears when user starts to
navigate the 360 degrees of the photo and see how poor this family is and how this is a type of poverty they
don’t even know about.

50. Blog Post
I loved this campaign so much since it shows how marketing message and well-use of the tools can make it
to this kind of consistency and correlation between them. And also, I loved the idea of paying attention to
social media platforms and its new features and how to make the most of it. It caught my attention because
of all the mentioned reasons and also for it being from a charity since charities always lack the resources and
this model shows how they can reach out for donors by simplest means.
Figure : 360 photo front angle view

51. Step 3
Craft Social Media Posts

52. Platform 1 and Post
Facebook
The salvation army and GREY Canada Christmas campaign is the best example of a campaign keeping its message and
the output highly consistent and correlated and also how marketers can make use of different features popping up.
Find a lot more here: https://bit.ly/33U4MWU
if you’ve found it insightful, tell us in comments, share and follow.
Photo by: the salvation army page (in the first comment)
(Disclaimer: this link is a virtual link and it was supposed to link for the blog post.)

53. Why Facebook
The biggest channel to reach my audience since it’s for sharing.

54. Platform 2 and Post
Twitter:
This is how a campaign message and output are consistent: https://bit.ly/33U4MWU
retweet sharing your thoughts!
#Contentcreation #Digital marketing
(Disclaimer: this link is a virtual link and it was supposed to link for the blog post.)

55. Why twitter
● To the point content and also a rich community to find my audience on.

56. Platform 3 and Post
Instagram:
The salvation army and GREY Canada Christmas campaign is the best example of a campaign keeping its message and
the output highly consistent and correlated and also how marketers can make use of different features popping up.
Find a lot more in the link in the bio.
Photo by: the salvation army page on FB
comment with your opinion and follow us on blog to get more insightful content.
#Contentcreation #Digitalmarketing #Povertyisn’talwayseasytosee

57. Why Instagram
● When it comes to visual content, there is no better choice than Instagram and also it’s rich of my
audience.

58. Video Ideas & scripts
PromoVideos