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How to Leverage Social Media to Promote Your Blog

"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."

You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.

If you want to learn how to:

--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...

Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s

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How to Leverage Social Media to Promote Your Blog

  1. 1. Rebekah Radice Mike Allton, The Social Media Hat @RebekahRadice @mike_allton #VIRALWEBINAR
  2. 2. YOU’RE IN THE RIGHT PLACE IF YOU WANT TO LEARN... • How to Promote Your Content for Maximum Exposure • How to Choose the Right Channels for Social Promotion • Get the Most Out of Each Piece of Content • How to Optimize Your Content
  3. 3. PLUS, Stick Around Until the End... For a FREE surprise and an offer you can’t refuse!
  4. 4. Howdotopbloggersconsistentlydrivetrafficto 1.Social Media (94%) 2.SEO (50.8%) 3.Email (34.5%) Theirposts
  5. 5. 1.BeginWiththeEndinMindA well thought-out plan before you write your post will save you tons of time in the future.
  6. 6. Awellthought-outplanbeforeyou writeyourpostwillsaveyoutons oftimeinthefuture.
  7. 7. Preparation: Makesurethatyourblog,andeach individualarticle,isideallysuited tobepromotedandshared.
  8. 8. SocialMedia: Understandtheprinciplesbehind socialnetworkingandhowthat appliestoblogpromotion,aswell asthetoolsandplatforms involved.
  9. 9. Email: Developanengagedsubscriber communitywhoremainsinterestedin readingyourlatestarticles.
  10. 10. Monitoring&Optimization: Payattentiontothelong-termperformance ofindividualarticlesandlookfor opportunitiestoimproveandleveragethat performance.
  11. 11. Whattoconsiderbeforewritingablogpost: Whatplatformsyou’llbeusingtopromote yourblogpost Whatimagesizesyou’llneedtopromoteyour blog Writingashorttexttoserveastheblog summary Determinewhattoolsyouwillusetopromote thepost
  12. 12. 2.RepublishBlogPostsSyndicating your previously published content is a good idea if your main goal is maximum coverage, and not ranking or indexation.
  13. 13. Whenpublishingtocontentsyndication sites,it’sagoodideatolinktothe originallypublishedpost.
  14. 14. Publishto: Linkedin Medium TRIBERR FacebookNotes
  15. 15. BEWARE! Knowtheaudienceandexpectations. e.g.LinkedInexpectsnew,original content.
  16. 16. Themajorityofyourpostsshouldbe unique.
  17. 17. Experiment! StartwithLinkedInforsyndication toseeallofpostsside-by-sideand gaugeengagement.
  18. 18. BestPractices: Includelinkstoyourownsiteandarticles AddUTMparameterswithinashortenedlink so youcanclearlytracktraffic Publishdifferenttypesofcontenttogeta bettersenseofwhat’sworking SetupaGoogleSheettocompareperformance acrossallplatformssimultaneously
  19. 19. 3.CreateaStrategicPostingSchedule
  20. 20. Post2typesofcontent: Engagingposts Linkstoyourwebsite Ifyouwantyourblogpoststogetseenyouhavetosharethem alongsideengagingcontent
  21. 21. Engagingposts Textupdates(questions,fill-in-the- blanks,etc.),photos(memes,caption contests,etc.),and3rd-partylinks.
  22. 22. Linkstoyourwebsite Yourblogpostsandothertypesof contentfromyoursite,suchas infographics,ebooks,landingpages forproducts,promotionalvideos,etc.
  23. 23. IMPORTANT! ShareanImagefirstandincludethe linktoyourcontentinthe description. Thekeyistostartyourpostwithan imagefirst-youdon’twanttoshare alinkpreview.
  24. 24. 4.InfluencerOutreach Influencers are one of the most powerful marketing weapon you’ll ever wield.
  25. 25. Byjoiningforceswithaninfluencer, someonewithsimilargoaltoyours, yougaintheirreach,whichyoucan leveragetopromoteyourblogpost.
  26. 26. Tip1:Findinfluencerswhohavethe rightbalanceofreachandengagement Tip2:Runareferralandaffiliate program Tip3:Offerincentivesandrewards
  27. 27. 5.PaidPromotion
  28. 28. FacebookAds Agreatwaytogetyourpostin frontofahugeaudience
  29. 29. Thekeyistotargetthe rightusers
  30. 30. Targetspecificinterests Targetinterestsrelatedtoyour industry/blogtopic,soyouradgets seenbythosewhoaremostinterested inyourcontent.
  31. 31. 6.NetworkSpecificPromotion
  32. 32. TwitterCards WithTwitterCards,youcanattachrich photos,videosandmediaexperienceto Tweetsanddrivetraffictoyourwebsite. AddafewlinesofHTMLtoyourwebpage,and userswhoTweetlinkstoyourcontentwill havea“Card”addedtotheTweet
  33. 33. PinterestArticleCards Candramaticallyimprovetheinterestand click-throughrateonyourarticlepins. TheArticleCardsonPinterestincludethe Title,author'sname,descriptionandstory link,rightonthepin.
  34. 34. ClickToTweet(CTT) Embedacall-to-tweetinyourblogpostand makeiteasierforthereadertoshareyour blogonTwitter.
  35. 35. InstagramStories Instagram’ssnapchat-likefeaturecanbe leveragedtohighlightyourblogpostfor 24h. Shareaphotoorvideototeaseyourblog post.
  36. 36. 7.KnowYourTools
  37. 37. AgoraPulse Broadcastandscheduleblogshares Monitorresultsandlisteninonthe conversationaroundyourblog
  38. 38. PostPlanner Scheduleoutyourblogposttopostatthe optimaltime Settheposttorecycletokeepitreposting UsePostPlannertofindotherengaging contenttomixinwithyourblogposts
  39. 39. SimplyMeasured Getacompletesocialanalysisofhow yourpostsaredoing
  40. 40. 8.PlanAheadSyndicating your previously published content is a good idea if your main goal is maximum coverage, and not ranking or indexation.
  41. 41. PromotionshouldcontinueinG+ communities,Facebookgroups, LinkedIngroups.
  42. 42. Sharetocommunities: FacebookGroups G+Communities LinkedInGroups
  43. 43. SharepoststoGroupsthatyou’rea memberof,butonlyiftheposttopic relatestotheGrouptopic.
  44. 44. IFsharinglinksispermissiblebytheGroup Makesurethatyou'resharingcontent appropriateforeachGroup Tweakyourintroductiontocustomizefor eachplatform Askaquestionorstartadebate
  45. 45. OtherPlacestoShare • StumbleUpon • BizSugar • BlogEngage • TribePro • GrowthHackers.com • Inbound.org • SocialBuzzClub.com • JustRetweet • EmpireAvenue
  46. 46. 9.UseLiveStreamingPromote your new blog post and discuss a few key takeaways.
  47. 47. Connectwithviewersafterthe shootingisover.
  48. 48. Sharevideotoothersocialnetworks andembedintheblogpost.
  49. 49. 10.GETINTERACTIVEFind time to interact with your audience and build relationships with your readers, customers, and colleagues.
  50. 50. Letyourreadersfeelagenuinepersonal connectionwithyourbrand.
  51. 51. ACTIONPLAN: 1. BEGINWITHTHEENDINMIND 2. PUTAPROMOTIONALSTRATEGY INPLACE 3. FINDTHERIGHTTOOLS 4. AUTOMATEWHATYOUCAN
  52. 52. Find plan post

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