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SMCKC August Breakfast: How to Incorporate Social Media into your Real-Life Marketing Campaigns with emfluence


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Building an audience on your social channels isn’t the only goal you should have for your social media efforts. Learn how you can integrate your social media posts into your existing marketing campaigns so that you can provide better support your sales team and drive more inbound leads to your funnel.
You'll learn:
How to use social ads to warm up the sales pipeline

What kinds of content to create—and where to post it—to generate potential leads on social channels

How to incorporate social posts into an integrated marketing campaign—what, who, where, and why

Published in: Social Media
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SMCKC August Breakfast: How to Incorporate Social Media into your Real-Life Marketing Campaigns with emfluence

  1. 1. Beyond The Likes How to incorporate social media into your real-life marketing campaigns
  2. 2. Ryan Robertson Introductions Director of Account Service  emfluence Digital Marketing @RyanLeighRob
  3. 3. Practical ideas that you can implement today into your campaigns. Today you will take away ideas that can be executed efficiently and effectively   What I want to talk about... @RyanLeighRob
  4. 4. In today's marketing world, there are many different roles with many different goals but all responsible for engaging with your customer on behalf of your brand.  All the roles...   Social Media Manager Email Marketing Manager Marketing Director or Strategist @RyanLeighRob
  5. 5. You're all of those roles Or sometimes.... @RyanLeighRob
  6. 6. But at the end of the day Conversions are what matter. Incorporating social media and strategically creating targeted audiences and a content plan that addresses them allows you to better support your marketing plan, your sales team and  cam help drive more inbound leads into your funnel.    @RyanLeighRob
  7. 7. #1 Use social to get them re-engaged Keep your audience engaged, and use social to your advantage by targeting those who have gone cold on email through social ads. @RyanLeighRob Social ads are a great support for your email series! 
  8. 8. #2 Give them something they need Solution:Use targeted social ads to engage with a specific audience  #2 Give them something they need Create content that is relevant and valuable to an industry that you are wanting to talk to.  @RyanLeighRob Problem:You want to get information to a specific audience, but don't know where to connect with them? 
  9. 9. #2 Give them something they need Get specific with targeted audience planning 
  10. 10. #3 Crowdsource to get what you want When looking for information or content, the best place is to reach out to your audience and get them to get you what you're looking for.  #1: Ask for feedback #2: Use a survey #3: Get users to generate your content @RyanLeighRob
  11. 11. #3 Crowdsource to get what you want @RyanLeighRob Askforfeedback:  1. Collect Product Feedback 2. Host a Focus Group (Facebook thread, Twitter Chat with a hashtag) 3. Get real time answers to how you're doing to something specific  Useasurvey:  1. Conduct a poll on Facebook 2. Utilize a survey form from your marketing automation platform (bonus if you give them something in return!) 
  12. 12. #3 Crowdsource to get what you want @RyanLeighRob Getuserstogenerateyourcontent-butpleaseremember,thereneedstobeaPURPOSE  1. Done through a hashtag (Twitter, Facebook or Instagram) brands that utilize user generated content have 6.9x higher engagement rate than brand generated content on Facebook.  2. Post content to a outside site (YouTube, private site created for contest) 
  13. 13. #4 Plan out social via content calendar While being spontaneous on social is important, map out your month ahead of time so it doesn't take up to much of your daily time. @RyanLeighRob
  14. 14. #4 Plan out social via content calendar @RyanLeighRob
  15. 15. #5 Use social to build your email list Utilize social media to entice your audience to let you in their inbox! @RyanLeighRob Therearesomanycoolnewwaysthatyoucanapproachthis! 1. Facebook and LinkedIn Groups: Build a relationship with your community and offer them additional value outside of the social platform 2. Include a Sign Up button on your Facebook page 3. Create posts that promote your service/product that offer valuable downloads 4. Use SnapChat and Instagram to linkup to your newsletter 5. Entice them with an offering they can't resist!  
  16. 16. #5 Use social to build your email list Your content is a commodity. Treat those who have signed up to receive your emails as the special people they are! @RyanLeighRob 1. Do you have something to offer them that is valuable OUTSIDE of social media? 2. Give them access to content BEFORE you post on social 3. Segment your audience (via email) and send them special content that relates just to them
  17. 17. So, what did we just talk about? 1. Use social to get them re-engaged 2. Give them something they need 3. Crowdsource to get what you want 4. Plan out social via content calendar 5. Use social to build your email list  @RyanLeighRob
  18. 18. Final point When you’re putting together your social media strategy, ask yourself: are you truly connecting with your audience? Are you engaging them by giving them what they expect from you and integrating them into your sales funnel? At the end of the day, you need to get beyond a “like” and get them to be a conversion and to be your business’ champion. @RyanLeighRob
  19. 19. Thank you! Questions? Ask now, or tweet at me @RyanLeighRob Want to get the Content Calendar template? Tweet us @emfluence