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Timmy Global Health Presentation

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Timmy Global Health Presentation

  1. 1. Incorporating Digital Tools into your [Departmental] Marketing
  2. 2. I am Matt W. Cummings Purpose Builder, Civic Leader, Digital Enthusiast @mattwcummings Hello!
  3. 3. Marketing Thoughts and Implementation 1
  4. 4. “ "As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about." -- Larry Weber
  5. 5. Marketing is no longer selling a product but it is narrative sharing, it connects people to other people through story.
  6. 6. 1 Start with your Values
  7. 7. What defines us ◉ What are the key values that define your organization
  8. 8. Your story communicates your values
  9. 9. Share your Message 2
  10. 10. Share your Message ◉ All people use Social Media.
  11. 11. MORE WHY ◉ It facilitates the development of your students’ public voice. ◉ It builds community. ◉ It’s relatively inexpensive for a much larger reach. ◉ Tech skills matter, period.
  12. 12. Deliver your Message ◉ All people use Social Media. ◉ All information must be InBound Based
  13. 13. Inbound Marketing
  14. 14. Deliver your Message ◉ All people use Social Media. ◉ All information must be InBound Based ◉ We will focus on: Facebook and Mailchimp
  15. 15. Create Content that Attracts 2
  16. 16. Where to Create Canva Piktochart DaFont Online Image Editor
  17. 17. The following content is visual. Check the “reach”.
  18. 18. The following content is not visual. Check the “reach”.
  19. 19. Curate Your Content 3
  20. 20. Curate = Repost ◉ Pull content from places like: ○ Alltop - Publishes top stories from blogs, online magazines, etc.. ○ Reddit- Content is upvoted by members ○ Follow Top Followers, share their content
  21. 21. Distribute Your Content 4
  22. 22. Talk To Your Audience Facebook ● Post 3-5 times a week. ● Use FB Insights. ● Visual. ● Pay to boost.
  23. 23. Talk To Your Audience Mailchimp. ● 2-3 Images. ● Student driven-content. ● Link to external pages ● Subject line describes contents
  24. 24. Analyze Your Content 5
  25. 25. In September 2015, we launched a content posting strategy for two FB pages...
  26. 26. The third page had no content strategy. We used it as a benchmark to measure success.
  27. 27. Content Strategy Won.
  28. 28. Blue and Green Had Content Plans. Orange didn’t. Number of Likes
  29. 29. Blue and Green Had Content Plans. Orange didn’t. Daily Number of Facebook Impressions
  30. 30. Blue and Green Had Content Plans. Orange didn’t. Daily Number of FB Reach
  31. 31. Mo Money Less Problems 6
  32. 32. Putting the “FUN” Fundraising
  33. 33. Get the $$$ ◉ Build Your Social Capital
  34. 34. Get the $$$ ◉ Build Your Social Capital ◉ Cultivate before the ask
  35. 35. Get the $$$ ◉ Build Your Social Capital ◉ Cultivate before the ask ◉ Do something awesome
  36. 36. Get the $$$ ◉ Build Your Social Capital ◉ Cultivate before the ask ◉ Do something awesome ◉ Set practical goals/timeline
  37. 37. Homework time :) Your Content Creation Plan ⊙ What are your center/organization’s core values? ⊙ How are these values being fulfilled by people at your center? ⊙ How can you make these content moments/stories?
  38. 38. Any questions ? You can find me at ● @mattwcummings ● matthewcummings@depauw.edu Thanks!

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