The New Brand of You - How to Build a Profitable Personality-Based Business - by Mari Smith
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The document discusses how to build a profitable personality-based business through social media. It provides 10 steps: 1) having a clear brand, 2) developing your unique persona, 3) building your reputation, 4) establishing your authority, 5) having clear intentions, 6) having a strong online presence, 7) wielding influence, 8) standing out from others, 9) confidence, and 10) cultivating relationships. The document emphasizes that sustaining long-term relationships can make a company more profitable.
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The New Brand of You - How to Build a Profitable Personality-Based Business - by Mari Smith
- 1. the new brand of you How to Build a Profitable Personality-Based Business Social Media Speaker & Author MARI SMITH Author, Social Media Expert
- 2. 1. brand
- 4. brand vs branding
- 6. 2. persona
- 7. what makes you unique ?
- 14. 4. authority
- 16. 5. intention
- 18. 6. presence
- 22. 7. influence
- 25. 8. standout
- 28. 9. confidence
- 36. the longer relationships are sustained , the more profitable your company .
- 38. Oct 25. 2011
- 39. .com/book
- 40. got questions? Connect with Mari on these sites: Facebook: www.facebook.com/marismith Twitter: @ marismith Google+: www.marismith.com/g+ Mari’s blog: www.marismith.com
Editor's Notes
- Assets: accent, physicality (height, presence)
- Brand is the experience Branding is everything you do to make everyone aware of your brand
- How does your brand make people FEEL????
- Deliberately craft, position, manage Jeff Walker says - Get your message out to the world that will grow your CHARACTER
- Assets: accent, physicality (height, presence)
- WHY would people want to emulate you? You’re successful, you appear to “have it all”: travel, money, home. Or maybe you appear fulfilled, you’ve “got your act together.” Assets: accent, physicality (height, presence) FOUR stages of life: Carl Jung, Archetypes (Wayne Dyer): Athlete (strong beautiful body) Warrior (competitive, divide & conquer, ego) Statesman (wiifm vs how may I serve?) Spirit (spiritual being having human experience) JEFF W – “The Entrepreneurs Hierarchy of Needs” – make million bucks, then how may I serve the world, make difference to humanity?” People will buy your CONTENT but will keep buying because of their CONNECTION with you. Connection + Character + Engagement = SALES!!!
- What do you stand for? What are your values? (Me: spiritual connection, growth, self-care/health, contribution/making a difference) ABK: Always Be Kind
- Four agreements: Be impeccable with your word Don’t take anything personally Always do your best Don’t make assumptions
- Give your BEST stuff away
- Root word = authority [cherry pick content – build trust, loyalty]
- Root word = authority [cherry pick content – build trust, loyalty]
- Esperanza Universal – Mari Smith’s spiritual teacher. Ask, What is my deepest intent?
- In-person presence – connection to self, connection to source, you “light up a room.”
- “ Online presence” – ripples out. Be impeccable, commit to excellence.
- Light in your eyes. “Wearing your eyes.” Undivided attention.
- Meaning: in fluere - flow into, flow of water (14 th century: artrological term, ethereal fluid flows from stars affects humans. My one-word theme for 2009 Who and what am I allowing to influence me? (precipitated my divorce) Who am I influencing?
- Surround yourself with people who demand more of you than you demand of yourself. [Larry Benet, Hollywood Squares]
- Hollywood Sqaures
- Be different Turquoise & bling Lori’s title: “Client Happiness Director for Mari Smith”
- Be the voice that is REMEMBERED, not just HEARD
- Richard Branson – classy, different,
- Extremely attractive quality in men and women Latin origin: con fidere – to trust.
- Gary Vaynerchuk @garyvee
- Relationships First, Business Second Strategic, win:win, add value, nurture
- Guy Kawasaki – Mari Smith
- Guy Kawasaki – Mari Smith
- Guy Kawasaki – Mari Smith
- Mari Smith & Mike Stelzner Power of connecting with the right people Firestarters USE FOR JV point
- Mari Smith – Mentor with Mari – Social Media Professionals Training
- The New Relationship Marketing by Mari Smith
- http://marismith.com/book
- Shine your light BRIGHTLY!!! “ Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”