2. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. We are all ambassadors of our
increasingly social businesses
3. Differentiate your personal brand by
demonstrating professional discretion
7. Personal Brand
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because
they don’t recognize your
value.
(Seth Godin)
8. Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.
11. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value
17. • Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy
18. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your personal brand online to
build bridges, not walls
34. Summary
• Social business is here to stay.
• Strategic imperative to immerse
yourself in the process
• Start now, don’t quit
• Taking control of your online brand is
good for your career and your
company
