Soc medbranding

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  • You can only influence
  • What makes you remarkable, portableCannot take yourself away – so you might as well settle in on what is awesome.
  • Ask friends
  • authentic
  • Share knowledge, blog, make connections etc
  • care
  • Soc medbranding

    1. 1. Accelerating your brand using social media<br />
    2. 2.
    3. 3. My brand is what I tweet #MYTH<br />
    4. 4. My brand IS WHAT I facebook #MYTH<br />
    5. 5. My brand is MY CHECKINS #MYTH<br />
    6. 6. They DETERMINE YOUR brand #TRUTH<br />
    7. 7. YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG<br />
    8. 8. EVERYONE IS A CELEBRITY #ASM (after social media)<br />
    9. 9. We cannot not manage our brands #ASM<br />
    10. 10. HOW to do it? Long story!<br />
    11. 11. CORE TRUTHS <br />
    12. 12. SOCIAL MEDIA HAS NO NEW RECIPES #truth<br />
    13. 13. You cannot fake it. Get humble now #truth <br />
    14. 14. It is hard hard work. Get ready for the hustle #truth<br />
    15. 15. Get started now, cause it is #awesome<br />
    16. 16. DOING SOCIAL MEDIA BRANDING RIGHT<br />
    17. 17. It is all about you baby!<br />
    18. 18. Work inside out. DO not start with the tools <br />YOU<br />
    19. 19. You = minimum viable brand<br />
    20. 20. What makes you remarkable?<br />
    21. 21. Minimum viable brand = portable<br />
    22. 22. Authentic, Powerful, Influential and Portable brand<br />
    23. 23. What is brand goal? <br />Distill it to 3 words<br />
    24. 24. How do you make people think you are valuable? -><br />
    25. 25. How do you make people feel you are awesome? <-<br />
    26. 26. How do you sustain that over time? <-><br />
    27. 27. Gaining trust and influence<br />
    28. 28. Choose the tools<br />Where are you already? Leverage<br />Where do customers exist ? Target<br />What are your needs? Formats<br />
    29. 29. value<br />twitter<br />facebook<br />Homebase<br />HOMEBASE<br />LISTENING<br />Rss, searches, alerts<br />youtube<br />blogs<br />About <br />conversations<br />connections<br />Google profile<br />flickr<br />Linkedin<br />TRUSTED AND AUTHENTIC BRAND<br />Soc Branding FRAMEWORK <br />
    30. 30. Where is your homebase?<br />
    31. 31. Matrix 3-6 tools<br />
    32. 32. Monitor your brand<br />RSS is your friend<br />Google Alerts<br />Twitter search<br />Social Mention<br />SEOMoz<br />Rowfeeder<br />
    33. 33. Measure your brand<br />TwitterGrader<br />Klout<br />Followers<br />Engagement<br />Radian6<br />Rowfeeder<br />
    34. 34. Leverage <br />
    35. 35. Having problems?<br />Core product issue?<br />Core personality issue?<br />Full of yourself?<br />Misfiring/target issues?<br />ADD? Trying too many things?<br />Consistency<br />
    36. 36. Keep your secrets to yourself. Really.<br />
    37. 37. DOING BRANDING RIGHT <br />Have a good core product<br />Know yourself<br />Have a plan <br />Choose the tools<br />Have a homebase<br />Never forget the people. It is always the people.<br />Be consistent<br />Give WAY more than you ASK<br />Leverage where you can<br />Monitor your brand<br />Measure your brand <br />
    38. 38. THANKS<br />FLICKR<br />http://www.flickr.com/photos/_sk/2494572065/sizes/z/in/photostream/<br />
    39. 39. THANKS<br />@thinkmayaMaya Bisineerhttp://www.thinkmaya.com<br />
    40. 40.
    41. 41. 2. With Social Media, you control your brand less than you ever did<br />
    42. 42. 3. Social Media = Inbound marketing <br />Cannot control the message, you can only shape it<br />
    43. 43. 4. HARD HARD work + Creativity<br />
    44. 44. THE AWESOME PART OF SOCIAL MEDIA<br />
    45. 45. Social Media lets you build a brand that is *APPi* <br />Authentic<br />Powerful<br />Influential<br />Portable<br />Extremely powerful for small businesses and individuals<br />
    46. 46. Social Media lets you build a brand that is *APPi* <br />Authentic<br />Powerful<br />Influential<br />Portable<br />Extremely powerful for small businesses and individuals<br />
    47. 47. IT IS ALL ABOUT THE PEOPLE<br />
    48. 48. The OPEN brand by Resource INTERACIVE<br />On-Demand<br />Personal<br />Engaging<br />Networked<br />
    49. 49. Chrisbrogan’s Branding Ideas<br />Listening<br />Homebase<br />Passports<br />Outpost<br />Content <br />Conversation<br />Face to face<br />Promotion<br />

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