Michael E Parker lists some branding tips for entrepreneurs.

1. By Michael E Parker
BRANDING FOR
ENTREPRENEURS

2. As an entrepreneur in today’s society,
notoriety of even the smallest degree is
expected. Social media has made it so anyone
notable has a presence, even if it is not
created by them. Thus, it is essential for every
entrepreneur to be cognizant of their brand
and how it affects their company. There are
far too many aspects of branding to
summarize in one article, so let’s look at a few
of the most important branding opportunities
entrepreneurs have.

3. Showcase Expert
Knowledge
As an entrepreneur, it is helpful to be perceived as an expert in
your field. After all, customers can be swayed by how
knowledgeable a company’s face is about what they are selling. To
prove your knowledge, look into writing for major publications or
answering questions on sites like Twitter and Quora. Be polite and
helpful and think of interesting ways to explain difficult concepts to
people who would be your customers.

4. STAND FOR
SOMETHING
Another way to get your name out there is
to back a cause that you truly believe in. It
can be any cause that you fully stand
behind, as long as you are willing to back it
up regardless of people disagreeing with
you. Standing for something can be a risky
move at times, but choosing a cause that is
not controversial can help improve your
image, particularly when involving your
company.

5. Create Interesting
Content
Many entrepreneurs are recognizable because they produce content
that people find interesting. You can tweet regularly, post videos to
YouTube, livestream, or even maintain a blog. Putting out
interesting content that shows a human side of you and doesn’t only
involve your corporate life will drum up excitement from people
who have been keeping an eye on you.

6. JUST BE
YOURSELF
Sometimes, cliche statements have a
tremendous amount of truth to them.
Being yourself online will show people that
you are not just a perfect PR image. Be
willing to be vulnerable where appropriate,
show a fun side, and don’t be afraid to be
unique. When people can connect to the
real you, they will trust your message and
your company.

7. THANKS
FOR
WATCHING!
For more visit
MichaelEParker.net