“Personal branding” isn't just the latest business buzzword. It’s an integral part of how you stand out at work. By intentionally crafting and communicating an image of professionalism, you can literally attract opportunities to you versus the other way around. In this webinar, Emily Bennington, author of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job, will show you how to do just that. Bennington will walk you through the specifics of building a personal brand – both online and off – that will start your career on the right foot.
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Build Brand YOU Career Foundation
1. Hosted by Emily Bennington Effective Immediately: How To Fit In, Stand Out, and Move Up at Your First Real Job Building Brand YOU: The Ultimate Career Foundation
2. When we think of brands, we often think of businesses…
3. Sporty Posh Ginger Baby Scary … but people are brands too.
4. Tom Peters made personal branding mainstream in 1997 with this must-read Fast Company article. His key message? “ You are the CEO of You, Inc.”
6. Thanks, Dan. How you see yourself How others see you (self-impression) (perception) What is YOUR Brand?
7. The finest classical musician in the world. Playing the most complex arrangements ever written . On a violin hand-crafted by Stradivari himself. … and no one cared!
8. Discovering your brand “ To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or The Body Shop ask themselves…”
11. Boring is not a brand position and average is not a competitive advantage.
12. What have you done this week to stand out? Thanks, Tom. What is your most noteworthy personal trait? What would others say is your greatest strength? What do you want to be known for?
13. If no one is talking about you, you must not be doing anything worth noticing! Word of Mouth Potential (a/k/a WOMP) is your career secret sauce.
14. What do YOU want to communicate about who you are and what you represent? How can you get people talking about you to underscore your message? How can you become a go-to source for information in your industry? Creating a brand is really creating a message about you.
21. What’s being said about YOU? What’s being said about your employees? What’s being said about other nonprofits? What’s being said about someone YOU may hire? 1 Google Yourself Set a Google alert for yourself and your company, competitors, industry leaders, etc.