Slides for the opening workshop on personal branding for the 2016/2017 cohort of Leadership Niagara program.

1. Building Your Personal
Leadership Brand

2. “My work speaks for itself

3. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”

4. Todays Objectives
• Why personal branding?
• Brand history
• Personal branding foundation
• Personal brand statement
• Communication
• Online branding
• Next step actions

5. Rebel Voice™ Formula
PAGE 12

6. WHY REBEL VOICE?

13. WHAT IS PERSONAL BRANDING?

18. WHAT IS A BRAND?
BRAND HISTORY

19. Unique Promise of Value

20. The World’s Strongest Brands
Source: InterBrand

22. PERSONAL BRAND FOUNDATION -
APPOINTING YOUR VP’S

23. Reflection
Step 1
Rebel Voice
Formula

26. Reflection
Step 1
Rebel Voice
Formula
Vision, Purpose
Values, Passion

27. YOUR UNIQUENESS – STRENGTHS,
ATTRIBUTES & SKILLS

28. Energy
Step 2
Rebel Voice
Formula

30. Name the Coffee Store
• Choose three words
that you feel best
describes the coffee
store – good or bad,
that the rest of the
room can guess who it
is WITHOUT knowing
the name.
60 Seconds

33. Energy
Step 2
Rebel Voice
Formula
Attributes

34. How do others describe you?
Functionally/Rationally
Emotionally

36. Name the Celebrity
1. Identify three words related to that celebrity
2. Who is their target audience?
3. What is the impact that they have?
4. Now combine those three answers in to a tagline
to describe the celebrity that the rest of the room
can guess who it is.

37. Workbook page celebreity exercise
PAGE 2

38. Name the Celebrity
1. Identify three words related to that celebrity
2. Who is their target audience?
3. What is the impact that they have?
4. Now combine those three answers in to a tagline
to describe the celebrity that the rest of the room
can guess who it is.
3 Minutes

39. Energy
Step 2
Rebel Voice
Formula
Attributes
Skills
Strengths

41. Energy
Step 2
Rebel Voice
Formula

43. YOUR TARGET AUDIENCE &
THE IMPACT YOU HAVE

44. Energy
Step 2
Rebel Voice
Formula

47. Energy
Step 2
Rebel Voice
Formula
Target
Audience

51. Energy
Step 2
Rebel Voice
Formula
Target
Audience
& Impact

52. Target audience &
Impact
1. Who is the main target audience you interact
with every day?
2. What is the impact you have on them?
1. Fill in on Page 7 of your workbook.

53. Workbook impact page
PAGE 7

54. Target audience &
Impact
1. Who is the main target audience you interact
with every day?
2. What is the impact you have on them?
1. Fill in on Page 7 of your workbook.

55. PERSONAL BRAND STATEMENT

56. Biography
Step 3
Rebel Voice
Formula

57. Personal Brand Statement
Personal Brand
Statement
Profile &
Resume
Formal
Networking
Social Situations
Interviewing

58. Personal Brand Statement
With a personable approach and passionate
inspiration
I help independently minded professionals to be
innovative with their personal brands
through custom solutions.

59. Manufacturing Leader
Through a combination of
enthusiasm and strong focus I
energize and align
manufacturing organizations.
This results in sustainable
acceleration of processes,
reduction in waste and growth
in profits.

60. Biography
Step 3
Rebel Voice
Formula
Personal
Brand
Statement

61. Personal Brand
Statement
1. Look at all the answers you filled in on
workbook pages 6 & 7
2. On page 9 use the template to draft your
personal brand statement.

62. Workbook PBS page
PAGE 8 & 9

63. Personal Brand
Statement
1. Look at all the answers you filled in on
workbook pages 6 & 7
2. On page 9 use the template to draft your
personal brand statement.
5 Minutes

64. Practice Your Statement
1. In pairs, practice your personal brand
statement with the person next to you.
2. The other person please provide one helpful
point of feedback. Use feedback sheets
provided to aid listening.
3. Reverse roles
5 Minutes

66. Practice 2.0
1. Tweak your personal brand statement based
on the feedback received.
2. Find someone in the room you do not know
and practice your statement. The other
person please provide one helpful point of
feedback. Use feedback sheets provided to
aid listening.
3. Reverse roles 15 Minutes

68. COMMUNICATING YOUR PERSONAL
BRAND

69. Exposure
Step 4
Rebel Voice
Formula
Communication

73. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

75. "It's always
showtime.“
—David
D'Alessandro,

76. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”

77. 3 C’s of Branding
• Clarity
• Consistency
• Constancy

78. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

90. TAKING ACTION

91. Legacy
Step 5
Rebel Voice
Formula
Action Plan

92. Must Have NOT Nice to Have
1. Skillset – What can you do?
2. Experience – What have you
done?
3. Reputation – What are you
known for?
4. Attitude – How do you do
it?
5. Network – Who knows
you’re doing it?

93. Action Plan
1. On page 10 commit to 3 actions you plan to
take in next 30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.

94. First action…..
• Commit to one value
improving action in the
next 30 days

95. Workbook action plan
PAGE 10

96. Action Plan
1. On page 10 commit to 3 actions you plan to
take in next 30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.

97. YOUR ONLINE BRAND

102. "Going to Africa. Hope I don't get
AIDS. Just kidding. I'm white!"

107. ADD SOME ONLINE ACTION TO
YOUR PLAN

108. Your Personal Brand on LinkedIn
• Connect with me
http://ca.linkedin.com/in/paulcopcutt
• I will assess your profile and tell you the
top 5 actions to improve your profile.
• Implement those changes over the next
few months.

111. @paulcopcutt
paul@paulcopcutt.com
Access the slides and resources
www.paulcopcutt.com/LN2016
http://ca.linkedin.com/in/paulcopcutt