Hispanic Business Showcase marismith

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Hispanic Business Showcase marismith

  1. 1. presents Facebook Marketing "Finally! Discover How To Create An Attractive And Active Fan Page For Discover Proven Strategies and TacticsMore Your Business That Brings You More Traffic, More Visibility, for Marketing YOUR Business on Facebook! Clients, and Ultimately More Money!" with @marismith
  2. 2. A Wee Bit About Mari  BubblyScottish-Canadian!  Relationship + Internet = Social Media!  “The Pied Piper of Facebook” @marismith 2
  3. 3. 500 million+ active members. #2 most trafficked site. 3 @marismith
  4. 4. Facebook’s Mission “To help the world connect & communicate more effectively.” @marismith 4
  5. 5. Facebook’s Complexity  Profiles  (Fan) Pages  Groups  Apps  Events  Photos & Videos  Ads  News Feed, Wall, Stream, Publisher, Comment, Like  Analytics (Insights)  Facebook Questions, Facebook Places @marismith 5
  6. 6. Four Phases to Master Facebook Educate Understand Lead the Get Way Involved @marismith 6
  7. 7. Facebook’s Best Features Fan Page @marismith 7
  8. 8. Facebook’s Best Features News Feed @marismith 8
  9. 9. Set clear objectives @marismith 9
  10. 10. Example Objectives  Build your email list  Drive traffic to your blog  Sell more product/services  Increase event registrations  Get media contacts & attention  Connect with JV partners  Establish yourself as a leading authority  Improve customer service @marismith 10
  11. 11. Six-Strategy Approach  Developing SIX primary fan page strategies  First – your clear Objective(s) 1. Design Strategy 2. Content Strategy 3. Promotion Strategy 4. Engagement Strategy 5. Conversion Strategy 6. Scalability Strategy @marismith 11
  12. 12. Design @marismith 12
  13. 13. Sample Welcome Tab @marismith 13
  14. 14. Content Strategy - Yours  “Move the free line”  You can’t “over deliver”  You won’t “run out” of ideas  People think “if this is what you give away for free, what will I get when I actually PAY?!” @marismith 14
  15. 15. Content Strategy - Yours  Where to source:  Blog posts  Articles  Podcasts  Video  Photos  Interviews - Transcribe  Repurpose @marismith 15
  16. 16. Content Strategy - Yours  What to post:  Short, easily applied tips  Questions  Invitation to ask Questions  How-to tutorials  Polls  Quotes @marismith 16
  17. 17. Automate your content  Apps to add:  Networked Blogs – your blog feed  Posterous  Objective Marketer @marismith 17
  18. 18. Content Strategy - OPC  Other People’s Content  Where to source:  Blog subscriptions  Ezine subscriptions  Facebook friend lists  Twitter lists @marismith 18
  19. 19. Content Strategy - OPC  EzineArticles.com  Technorati.com  AllTop.com @marismith 19
  20. 20. Promotion strategy: Plugins  Like Button  Recommendation button @marismith
  21. 21. Facebook Connect “It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook.” @marismith 21
  22. 22. Promotion Strategy: Ads  Facebook Ads:  The most targeted traffic your money can buy @marismith
  23. 23. Promotion Strategy: Print Media  Business cards  Brochures  Placards, Signs  Coupons @marismith
  24. 24. Promotion Strategy: Onsite  Bricks and mortar locations – use signs!!  http://wholefoodsmarket.com/facebook  http://wholefoodsmarket.com/twitter @marismith
  25. 25. Grow Your Tribe @marismith 25
  26. 26. Engagement Strategy  Respond to comments promptly  Assign moderators  LIVE interaction  “I’ll be answering questions live at 10:00am!”  Vpype video app  Clobbychat app @marismith
  27. 27. Be Customer-Centric  Hallmarks of a customer-centric fan page:  Non-fans land on a unique tab  Wall tab shows Posts by page and fans  Wall posts turned on (posts, photos, videos, links)  Prompt commenting  Personalized  Relevant content  Variety of content  Daily updates @marismith 27
  28. 28. Implement Radical Strategic Visibility  YOU are the go to person for a very tight niche  You’re seen everywhere – in all the right places, right times, right people.  One-click visiblity (Mari’s Ninja Tricks!) @marismith 28
  29. 29. Track, measure & monitor @marismith 29
  30. 30. Facebook Success Summit 2010  22 of the world’s leading Facebook/Social Media experts  Entirely online!!  Presentation topics: developing a Facebook strategy, creating custom Facebook pages, Facebook editorial planning and team management, Fan engagement, Facebook promotions, Facebook advertising, Facebook analytics, Facebook apps and much more!! http://bit.ly/facebooksummit @marismith 30
  31. 31. Questions  Blog: marismith.com  Twitter.com/marismith  Facebook.com/marismith http://bit.ly/facebooksummit @marismith 31
  32. 32. How did you hear about us? @marismith 32
  33. 33. Let’s stay in touch! Twitter: @marismith| @facebookmktg Facebook: facebook.com/marismith + facebook.com/marketingbook @marismith 33

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