1. presents
Facebook Marketing
"Finally! Discover How To Create An Attractive And Active Fan Page For
Discover Proven Strategies and TacticsMore
Your Business That Brings You More Traffic, More Visibility, for
Marketing YOUR Business on Facebook!
Clients, and Ultimately More Money!"
with
@marismith

2. A Wee Bit About Mari
 BubblyScottish-Canadian!
 Relationship + Internet =
Social Media!
 “The Pied Piper of Facebook”
@marismith 2

3. 500 million+
active members.
#2 most trafficked site.
3
@marismith

4. Facebook’s Mission
“To help the world connect &
communicate more effectively.”
@marismith 4

5. Facebook’s Complexity
 Profiles
 (Fan) Pages
 Groups
 Apps
 Events
 Photos & Videos
 Ads
 News Feed, Wall, Stream, Publisher, Comment, Like
 Analytics (Insights)
 Facebook Questions, Facebook Places
@marismith 5

6. Four Phases to Master Facebook
Educate Understand
Lead the Get
Way Involved
@marismith 6

7. Facebook’s Best Features
Fan Page
@marismith
7

8. Facebook’s Best Features
News Feed
@marismith
8

9. Set clear objectives
@marismith 9

10. Example Objectives
 Build your email list
 Drive traffic to your blog
 Sell more product/services
 Increase event registrations
 Get media contacts & attention
 Connect with JV partners
 Establish yourself as a leading authority
 Improve customer service
@marismith 10

11. Six-Strategy Approach
 Developing SIX primary fan page strategies
 First – your clear Objective(s)
1. Design Strategy
2. Content Strategy
3. Promotion Strategy
4. Engagement Strategy
5. Conversion Strategy
6. Scalability Strategy
@marismith 11

12. Design
@marismith
12

13. Sample Welcome Tab
@marismith
13

14. Content Strategy - Yours
 “Move the free line”
 You can’t “over deliver”
 You won’t “run out” of ideas
 People think “if this is what
you give away for free, what
will I get when I actually
PAY?!”
@marismith 14

15. Content Strategy - Yours
 Where to source:
 Blog posts
 Articles
 Podcasts
 Video
 Photos
 Interviews - Transcribe
 Repurpose
@marismith 15

16. Content Strategy - Yours
 What to post:
 Short, easily applied tips
 Questions
 Invitation to ask Questions
 How-to tutorials
 Polls
 Quotes
@marismith 16

17. Automate your content
 Apps to add:
 Networked Blogs – your blog feed
 Posterous
 Objective Marketer
@marismith 17

18. Content Strategy - OPC
 Other People’s Content
 Where to source:
 Blog subscriptions
 Ezine subscriptions
 Facebook friend lists
 Twitter lists
@marismith 18

19. Content Strategy - OPC
 EzineArticles.com
 Technorati.com
 AllTop.com
@marismith 19

20. Promotion strategy: Plugins
 Like Button
 Recommendation button
@marismith

21. Facebook Connect
“It took us 8 years to reach 1.5 million registered users
in the era of email. It took us only 5 months to acquire
the same number of users on Facebook.”
@marismith 21

22. Promotion Strategy: Ads
 Facebook Ads:
 The most targeted traffic your money can buy
@marismith

23. Promotion Strategy: Print Media
 Business cards
 Brochures
 Placards, Signs
 Coupons
@marismith

24. Promotion Strategy: Onsite
 Bricks and mortar locations – use signs!!
 http://wholefoodsmarket.com/facebook
 http://wholefoodsmarket.com/twitter
@marismith

25. Grow Your Tribe
@marismith
25

26. Engagement Strategy
 Respond to comments promptly
 Assign moderators
 LIVE interaction
 “I’ll be answering questions
live at 10:00am!”
 Vpype video app
 Clobbychat app
@marismith

27. Be Customer-Centric
 Hallmarks of a customer-centric fan page:
 Non-fans land on a unique tab
 Wall tab shows Posts by page and fans
 Wall posts turned on (posts, photos, videos, links)
 Prompt commenting
 Personalized
 Relevant content
 Variety of content
 Daily updates
@marismith 27

28. Implement Radical Strategic Visibility
 YOU are the go to person for a very
tight niche
 You’re seen everywhere – in all the
right places, right times, right
people.
 One-click visiblity (Mari’s Ninja
Tricks!)
@marismith
28

29. Track, measure & monitor
@marismith
29

30. Facebook Success Summit 2010
 22 of the world’s leading Facebook/Social Media experts
 Entirely online!!
 Presentation topics: developing a Facebook strategy, creating
custom Facebook pages, Facebook editorial planning and
team management,
Fan engagement, Facebook promotions,
Facebook advertising, Facebook analytics,
Facebook apps and much more!!
http://bit.ly/facebooksummit
@marismith 30

31. Questions
 Blog: marismith.com
 Twitter.com/marismith
 Facebook.com/marismith
http://bit.ly/facebooksummit
@marismith 31

32. How did you hear about us?
@marismith 32

33. Let’s stay in touch!
Twitter:
@marismith| @facebookmktg
Facebook:
facebook.com/marismith
+
facebook.com/marketingbook
@marismith 33