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Best Practices on Building a Corporate Facebook Fan Page for U.S. Hispanics

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Best Practices on Building a Corporate Facebook Fan Page for U.S. Hispanics

  1. 1. Best Practices on Building a Corporate Facebook Fan Page for U.S. Hispanics<br />September 28, 2010<br />A Free Webinar from the Hispanic Social Media Insights Series by<br />
  2. 2. Facebook en Español<br />From the Inside Out<br />Ada Luz Restrepo Analyst, Spanish User Operations Facebook<br />
  3. 3.
  4. 4. Agenda<br />
  5. 5. Who is on Facebook?<br />
  6. 6. 500 million+ 
active users<br />
  7. 7. Activity on Facebook<br />Interesting facts<br />
  8. 8. A connected world<br />
  9. 9. Around the world<br />About 70% of Facebook users are outside the US<br />
  10. 10. Hablamos Español<br />Roughly 15% of the users live in Spanish speaking countries<br />Top countries: Spain, Chile, Mexico and Colombia<br />
  11. 11. From English a Español<br />
  12. 12. Users have the final word<br />
  13. 13. Facebook Pages: Reaching your audience<br />
  14. 14. Pages facts<br /><ul><li>More than 20 million people connect to Facebook Pages each day
  15. 15. Over 75 million people are supporters of non-profit Pages on Facebook
  16. 16. The top 40 US Government Facebook Pages each have more than 1.5 million supporters</li></li></ul><li>Where conversation happens<br />
  17. 17. Where conversation happens<br />
  18. 18. Share your photos…<br />
  19. 19. … and your videos<br />
  20. 20. Facebook Search<br />
  21. 21. Pages best practices<br />Create content worth sharing<br /><ul><li>Join the conversation
  22. 22. Use Tools to increase relevance
  23. 23. Make your site social</li></li></ul><li>Facebook Ads: The power of targeting<br />
  24. 24. Profile based targeting<br />
  25. 25. Facebook resources for PR<br />
  26. 26. www.facebook.com/pr<br />www.facebook.com/bd<br />www.facebook.com/adsmarketing<br />
  27. 27. GrowingYOURbrand onFacebook<br />Presented by:<br />Lance Rios<br />President/Founder of Being Latino, Inc.<br />
  28. 28. Index<br />Ch. 1 – Establishing your brand<br />Ch. 2 – Growing your brand<br />Ch. 3 – Getting the conversation started<br />
  29. 29.
  30. 30. Establishing your brand<br />Starting off, you have to make sure that your Facebook fan page SCREAMS your brand.<br />You can make your page SCREAM your brand by finding the answer to 5 questions.<br />
  31. 31. Question #1<br />QUESTION #1: What sets YOUR brand apart from everyone else?<br />
  32. 32. Question #2<br />QUESTION #2: How often do we update?<br />
  33. 33. Question #3<br />QUESTION #3. What have you done well in the digital space?<br />
  34. 34. Question #4<br />QUESTION #4. Which type of content will be most likely to go viral?<br />
  35. 35. Question #5<br />QUESTION #5. How do we personalize this brand? <br />
  36. 36.
  37. 37. Growing Your Brand<br />Follow 5 steps and you can experiment a significant amount of traffic increase.<br />
  38. 38. Step #1 <br />Make sure your page looks GOOD.<br />
  39. 39. Step #2 <br />Invite YOUR friends then get YOUR friends to invite THEIR friends. <br />
  40. 40. Step #3<br />ENGAGE ENGAGEENGAGE! <br />
  41. 41. Step #4<br />Have on-the-ground events<br />
  42. 42. Step #5<br />Coupons<br />
  43. 43.
  44. 44. Getting the Conversation Started<br />The whole purpose of having a fan page is to get people talking on YOUR page and about YOUR product.<br />5 Steps to engaging fans.<br />
  45. 45. Step #1 <br />ASK. LISTEN. <br />
  46. 46. Step #2 <br />ENGAGE ENGAGEENGAGE! <br />
  47. 47. Step #3 <br />Do NOT try to directly sell products. Give useful content. Content is KING. <br />
  48. 48. Step #4<br />Do NOT be afraid to put yourself out there.<br />
  49. 49. Step #5<br />Consistency is key.<br />
  50. 50. By following these steps<br />You’ll be on your way. These steps will allow you the opportunity to truly grow and will put YOUR brand ahead of the pack. <br />
  51. 51.
  52. 52.
  53. 53. <ul><li>Culture
  54. 54. Community
  55. 55. Content
  56. 56. Conversation</li></li></ul><li><ul><li>Define the context by which your brand ties into its audiences’ values, lifestyles, passion points and beliefs
  57. 57. Bring to life the cultural ties that bind to maximize relevance and resonance of your message</li></li></ul><li>
  58. 58. <ul><li>Establish a branded presence within those channels
  59. 59. Mine for clusters of like-minded individuals across all Facebook
  60. 60. Establish guidelines for channel moderation
  61. 61. Manage and grow the community</li></li></ul><li>
  62. 62.
  63. 63.
  64. 64. <ul><li>Discover compelling, engaging and relevant brand story opportunities
  65. 65. Produce multimedia-rich content – videos, photos, infographics, text
  66. 66. Tag, seed and syndicated content across multimedia sharing sites
  67. 67. Define an editorial calendar for consistent and ongoing content distribution
  68. 68. Integrate digital promotions with offline opportunities (and vice versa)</li></li></ul><li>
  69. 69.
  70. 70.
  71. 71.
  72. 72. <ul><li>Establish conversation starters
  73. 73. Define tonality, personality and point-of-voice of brand conversations
  74. 74. Monitor ongoing conversations across the web related to brand, products and competition
  75. 75. Track and measure the level of engagement and reach of the content and conversations</li></li></ul><li>
  76. 76.
  77. 77.
  78. 78.
  79. 79. <ul><li>40,448 Facebook fans
  80. 80. 43,595 total interactions
  81. 81. 278,431 page views</li></li></ul><li>
  82. 82.
  83. 83.
  84. 84.
  85. 85.
  86. 86. Wally SabriaSVP/Creative DirectorThe Axis Agency<br />310.854.8260wsabria@theaxisagency.comtwitter.com/socialstudiola<br />
  87. 87. Q & A<br />A Free Webinar from the Hispanic Social Media Insights Series by<br />
  88. 88. Thank You!<br />A Free Webinar from the Hispanic Social Media Insights Series by<br />

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